Lifebuoy

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Lifebuoy

  1. 1. Sakiba Haque 112011104 Nuching Marma 112011057 Kaium Siddik 112011063
  2. 2. 1894- William Hesketh Lever launched Lifebuoy in the UK as the Royal Disinfectant Soap Now it is a brand of Unilever. Unilever started her business Bangladesh in 1964 when its soap factory was build up at Kalurghat in Chittagong. It has been part of the Bangladeshi household since the 19th century. Lifebuoy is providing one of the best health care products in Bangladesh. INTRODUCTION
  3. 3. Product s
  4. 4. PRODUCT LIFE CYCLE
  5. 5. 2.2Segmentation and targeting of Lifebuoy Soap Child male female Higher class Middle class Lower class
  6. 6. STP
  7. 7. BRANDING STRATEGY
  8. 8. The line extension of Lifebuoy includes Lifebuoy international (plus & gold), Lifebuoy gold care, Lifebuoy total, Lifebuoy deo fresh, Lifebuoy active (red, orange, green, gold), Lifebuoy cool, Lifebuoy clear skin & Lifebuoy nature. LINE EXTENTION
  9. 9. ADVERTISEMENT:
  10. 10. PUBLIC RELATION
  11. 11. If retailers buy lifebuoy soap quantity of 12 then they will get one soap free. Sales promotion
  12. 12. Lifebuoy soap follows the maximum market share policy for selecting their pricing objective. The price of lifebuoy soap is low but they sell more products in market. Lifebuoy target maximum market in our country. Lifebuoy pricing method is markup pricing , lifebuoy set a price using markup pricing method. Pricing strategies of Lifebuoy soap:
  13. 13. Intensive distribution Push and pull strategies Distribution strategies of Lifebuoy Soap
  14. 14. DISTRIBUTION CHANNEL Manufacturers/products Wholesalers Jobbers Retailers Consumers and organizational end users
  15. 15. Product: Lifebuoy soap available in all 2 variants which are lifebuoy total and lifebuoy care. Symbolized health care soap. Very strong brand image. Reach in listed its product cycle by introducing new variants. Marketing mix:
  16. 16. Price: The prices of soap vary according to the size, which are given of under: Size Price 40gm 10 taka 100gm 23taka 150gm 34 taka
  17. 17. Strong distribution channel. Distribute everywhere in Bangladesh. APP. 2000 suppliers They sell Lifebuoy soap through distributor to whole sellers, forward to retailer 'sand then finally to the end users, distribution. Place
  18. 18. Unilever uses television, radio, newspapers and billboards for advertising purposes. Unilever lunched in 2002 Lifebuoy Friendship Hospital (LFH), Friendship Medical Houseboat and Friendship Ambulances Catamaran. Lifebuoy is sponsoring a new campaign in the battle against germs is its “School of 5“Program Promotion
  19. 19. Things you don’t know about Lifebuoy  Lord Lever Hume looked out of the window from his home & saw the familiar life saver in port sunlight & the word LIFEBUOY flashed through his mind & he named the soap thus.  2000 lifebuoy soaps are sold every minute.  The original Lifebuoy jingle was sung by Late Jagjeet Singh, one of the India’s foremost Ghazal exponents.  Lifebuoy has been a trusted brand for over 100 years now. Things you don’t know about Lifebuoy
  20. 20. Recommendation Lifebuoy should increase their product variant. Unilever should increase the sales volume of the lifebuoy by entering into the baby care product. Unilever should increase the market share by increasing the lifebuoy product range
  21. 21. COCULUSION Conclusion Glorious 100 years
  22. 22. Have you taken a bath with lifebuoy today?
  23. 23. COCULUSION Thanks to all

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