Often startups believe that from the onset they can skip out on UX or design, figuring that it will come much later in their process and that engineering prowess will be enough to impress investors and potential customers. However, as startup competition becomes more steep, design is becoming increasingly important, as it tells a user how to feel about a product. UX is probably the last area a startup should skimp on, because of its crucial role in a user’s first impression of the product / service as well as reeling a customer back in. 500 Startups founding partner Dave McClure once boldly argued that addictive user experience and marketing were more important to the success of consumer Internet startups, than engineering talent alone. This SlideShare explores the concept of UX in a startup environment in brief.