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Because
you’re not
just another
pretty face
You Need It!
Where is your advertising dollar going?
• TV
• Radio
• Print
• Direct Mail
• Coupon Books
• Phone Books
You Need It!
What is your best advertisement?
You Need It!
Social Media is
Permission versus Interruption
You Need It!
Social Media is Customer Driven
• Conversation
• Communication
• Ratings
• Reviews
• Customer Support
• Custo...
You Need It!
Social Media is Inexpensive
Posting information on the web is
FREE
Information is posted on the web
FOREVER
P...
You Need It!
Social Media is Everywhere
You Need It!
Which Social Media Site
Is Best For You?
You Need It!
Facts About
You Need It!
Advantages and Disadvantages
#1 Social Media Site
More than ½ users log on every day
“One Stop Shop”
Feature ...
You Need It!
Let’s Talk About
You Need It!
Advantages and Disadvantages
Simple interface
Following is not mutual
Advertisements are not as prevalent
Eas...
You Need It!
You Gotta Try
You Need It!
Advantages and Disadvantages
Easy to share
Share YouTube link on other sites
Tagging with keywords helps sear...
You Need It!
Have an interest in ?
You Need It!
Advantages and Disadvantages
Easy interface
Very visual
Interactions consist of repins, comments
No separate ...
You Need It!
Intrigued by ?
You Need It!
Advantages and Disadvantages
Quick, easy, “real-time” photo sharing
20 famous filters mimic professional edit...
You Need It!
You Need It!
Advantages and Disadvantages
Great way to showcase your expertise
Drive readers to your website
Share your th...
You Need It!
Social Sites for Artists
You Need It!
You Need It!
You Need It!
You Need It!
You Need It!
You Need It!
More, more and more
• Google+
• LinkedIn
• Folksy
• Art station
• Tumblr
• Flickr
You Need It!
10 Ways
To Make Social Media Work For You
You Need It!
1. Don’t Get Overwhelmed!
You Need It!
2. Fill Out Your Profiles Completely
You Need It!
INCLUDE
YOUR
WEBSITE
PHONE NUMBER
AND
ADDRESS
Need I say more?
You Need It!
3. Be Social
You Need It!
4. Let Them See The Real You
You Need It!
5. Always add photos, videos , links &
hashtags
You Need It!
6. Post Regularly
You Need It!
7. Create Events
You Need It!
8. Show Your Badges, Profile Names
You Need It!
9. What about security and privacy?
You Need It!
10. Keep It CRISP!
Check sites every day or a few
times a week
Respond to comments from
connections
Inform...
You Need It!
10. Be
Authentic
Transparent
Respectful
Approachable
Responsive
Careful
Have Fun!
Creative
Active
Truthful
You Need It!
Face it …Social Media Marketing
• Media Channel Analysis
• Profile Creation and Development
• Site Maintenanc...
Face It! Social Media Marketing
Sue Ann Kern
435-201-8610
SueAnn@FaceItSocialMedia.com
www.FaceItSocialMedia.com
www.linke...
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Park City Professional Artists Association

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Social Media for Artists presentation May 12, 2016, at the Kimball Art Center.

Published in: Social Media
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Park City Professional Artists Association

  1. 1. Because you’re not just another pretty face
  2. 2. You Need It! Where is your advertising dollar going? • TV • Radio • Print • Direct Mail • Coupon Books • Phone Books
  3. 3. You Need It! What is your best advertisement?
  4. 4. You Need It! Social Media is Permission versus Interruption
  5. 5. You Need It! Social Media is Customer Driven • Conversation • Communication • Ratings • Reviews • Customer Support • Customer Driven Ideas, Programs and Products
  6. 6. You Need It! Social Media is Inexpensive Posting information on the web is FREE Information is posted on the web FOREVER Potential Customer Reach is UNLIMITED
  7. 7. You Need It! Social Media is Everywhere
  8. 8. You Need It! Which Social Media Site Is Best For You?
  9. 9. You Need It! Facts About
  10. 10. You Need It! Advantages and Disadvantages #1 Social Media Site More than ½ users log on every day “One Stop Shop” Feature rich Easy to share images, videos, links Unlimited coverage and reach Easy to target advertising Easy to get lost in the crowd Some users use it just to socialize Can be complicated to learn tools Frequent platform changes TOO MANY RULES!!! Love it or hate it Algorithm limits reach
  11. 11. You Need It! Let’s Talk About
  12. 12. You Need It! Advantages and Disadvantages Simple interface Following is not mutual Advertisements are not as prevalent Easy search features Great for customer service Same interface for personal and business Feed can be overwhelming Posts limited to 140 characters Spamming problems Sometimes overloaded Not visual Same interface for personal and business
  13. 13. You Need It! You Gotta Try
  14. 14. You Need It! Advantages and Disadvantages Easy to share Share YouTube link on other sites Tagging with keywords helps search Owned by Google = helps SEO Equipment and editing tools required Interface is not intuitive No text to scan for search Best videos are less than 3 minutes Older videos don’t rank high
  15. 15. You Need It! Have an interest in ?
  16. 16. You Need It! Advantages and Disadvantages Easy interface Very visual Interactions consist of repins, comments No separate business profile Higher conversion rates than other social sites Images not time decay dependant No targeting Congested newsfeed Search is limited Copyright issues No advertising
  17. 17. You Need It! Intrigued by ?
  18. 18. You Need It! Advantages and Disadvantages Quick, easy, “real-time” photo sharing 20 famous filters mimic professional editing Other effects like framing, angling, Interactions consist of likes, comments No separate business profile Almost exclusively mobile app Videos are only 15 seconds long Should connect to other social account No targeting No advertising Young demographic
  19. 19. You Need It!
  20. 20. You Need It! Advantages and Disadvantages Great way to showcase your expertise Drive readers to your website Share your thoughts and opinions Easier to update than a website Great source of material for other sites Lead generation Great for SEO Time consuming Writer’s block Difficult finding unique content TIME COMMITMENT! You must be able to write! OR You must be humble and hire a ghost writer and editor! -GING
  21. 21. You Need It! Social Sites for Artists
  22. 22. You Need It!
  23. 23. You Need It!
  24. 24. You Need It!
  25. 25. You Need It!
  26. 26. You Need It!
  27. 27. You Need It! More, more and more • Google+ • LinkedIn • Folksy • Art station • Tumblr • Flickr
  28. 28. You Need It! 10 Ways To Make Social Media Work For You
  29. 29. You Need It! 1. Don’t Get Overwhelmed!
  30. 30. You Need It! 2. Fill Out Your Profiles Completely
  31. 31. You Need It! INCLUDE YOUR WEBSITE PHONE NUMBER AND ADDRESS Need I say more?
  32. 32. You Need It! 3. Be Social
  33. 33. You Need It! 4. Let Them See The Real You
  34. 34. You Need It! 5. Always add photos, videos , links & hashtags
  35. 35. You Need It! 6. Post Regularly
  36. 36. You Need It! 7. Create Events
  37. 37. You Need It! 8. Show Your Badges, Profile Names
  38. 38. You Need It! 9. What about security and privacy?
  39. 39. You Need It! 10. Keep It CRISP! Check sites every day or a few times a week Respond to comments from connections Inform your connections Search for new connections Peruse other sources for interesting information Log out and get back to work!
  40. 40. You Need It! 10. Be Authentic Transparent Respectful Approachable Responsive Careful Have Fun! Creative Active Truthful
  41. 41. You Need It! Face it …Social Media Marketing • Media Channel Analysis • Profile Creation and Development • Site Maintenance and Monitoring • Mobile Marketing • QR Codes • Reputation Monitoring • Training • Ghost Writing • Point of Purchase Displays • Strategic Planning and Partnership • Creative – Insightful • Personal - Professional - Proactive
  42. 42. Face It! Social Media Marketing Sue Ann Kern 435-201-8610 SueAnn@FaceItSocialMedia.com www.FaceItSocialMedia.com www.linkedin.com/in/sueannkern www.facebook.com/faceitsocialmedia @SueAnnKern Sue Ann Kern – Face It Social Media Face It! Social Media Marketing

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