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1) Your Profile Page: “Home Base”

                       • Personal

                       • Highly Visible

            ...
2) Your Home Page: “Facebook Central”

                          • Consolidated

                          • Info from all...
3) Friends: Your Network “Hub”

                       • News, Status,
                         Data on your
             ...
4) Networks: Your Communities

                      • Networks extend
                        your “Hubs”

              ...
5) Inbox: Messages & Media

                    • Private
                      conversations

                    • One-t...
6) Privacy: Make it a Priority

                       • Powerful tools

                       • You aect who
           ...
7) Events: Integrating Online  Ofline

                            • Event planning
                              and invi...
8) Apps: “Extreme Customization”

                       • Apps let the user
                         self-configure
      ...
9) Pages: Facebook’s Business Backbone

                          • Like a “Profile” for
                            your b...
10) Ads: Extreme Targeting

                    • Where all of that
                      Facebook data
                  ...
11) Facebook Beacon: Social Commerce

                         • Broadcasts buyer
                           activity acro...
12) Polling, Analytics, Integration

                          • Relevance:
                            targeted, cheap,
 ...
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Business Remix: Features and Capabilities

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The features, capabilities and tactics that power business today

Published in: Business, Technology
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Business Remix: Features and Capabilities

  1. 1. 1) Your Profile Page: “Home Base” • Personal • Highly Visible • Status • News Feed • Interests, Work, Education info • Things you add • The Wall
  2. 2. 2) Your Home Page: “Facebook Central” • Consolidated • Info from all sources • Events • Preferences let you customize what you see… (use Privacy to customize what others see)
  3. 3. 3) Friends: Your Network “Hub” • News, Status, Data on your Friends • “How You Know” them: important data • Choose & manage Friends wisely • Use Tabs to fully explore Friend features
  4. 4. 4) Networks: Your Communities • Networks extend your “Hubs” • One regional + all legitimate Work and Education • Showcases local happenings • Targetable: data central! • Expected to evolve as a directory
  5. 5. 5) Inbox: Messages & Media • Private conversations • One-to-one or one-to-many • “A+” for group messaging • “A” for personal publishing • Conversational; newsletter-like
  6. 6. 6) Privacy: Make it a Priority • Powerful tools • You aect who sees what • Invest the time… learn the tools • Facebook will assume that most things are visible…unless you make it otherwise
  7. 7. 7) Events: Integrating Online Ofline • Event planning and invitation tools • Easy messaging and RSVP • Integration with Groups, Networks, Pages • Built-in visibility and virality
  8. 8. 8) Apps: “Extreme Customization” • Apps let the user self-configure “their” Facebook • Apps add depth and relevance… more each day • Remember: social networks are platforms
  9. 9. 9) Pages: Facebook’s Business Backbone • Like a “Profile” for your business • Help big guys seem small…and small guys seem big • Full integration with all other functions • Pages: “Here, I am, world!”
  10. 10. 10) Ads: Extreme Targeting • Where all of that Facebook data pays o…for you • Pay for what you use…easy budget management • Broadcast or microtarget • Track, chart and manage
  11. 11. 11) Facebook Beacon: Social Commerce • Broadcasts buyer activity across News Feeds • “Advertising Remix” • Makes customers the messengers • A first step: bringing commerce into the social conversation
  12. 12. 12) Polling, Analytics, Integration • Relevance: targeted, cheap, easy • Levels the playing field: you can play like a big guy • Still experimental: test and measure first • But…watch it over time…

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