Java Lounge & Saudi Arabian culture
Major in Marketing
Department of Business Administration
International Islamic University Chittagong
What Is Java Lounge ?
Lounge: The room in a house or apartment that used for
eating ,relaxation and entertaining guests .
Java Lounge : java lounge is like restaurant or a place where
meals are served to customers.java lounge have experts
French chef ,the entire staff is male with 250 upscale seat And
it s establishment in 2003 in the capital of Riyadh.
About Saudi Arabian culture.
The kingdom of Saudi Arabia comprises most of the Arabian peninsula
in southwest Asia. The capital is Riyadh and mecca is the holiest city in
Islam. All of the country’s adjacent neighbours are also Arabic. The
people speak Arabic as a first language.
Problems of doing business in Saudi Arabia.
Saudi govt laws and people own value system.
Difficulty of market research
Male –female interaction
Rude and invasive attitude of people
No business corporative organization
Back drop cross culture wealth uncertainty
Strict religious conviction
Lack of modern reality
How java lounge is success ?
Provide separate entrance & sit.
The entire stuff are male
Provide two shift for male or female.
Prevent serving pork.
Prevent serving alcohol.
Proved large smoking that are common
throughout the middle east.
Space for prayer.
Why do business in Saudi Arabia ?
The govt offering interest free
The country have oil and
Strong legal system
Low tax based system
how international company success in
Starbucks > remove part of the company logo.
Coty beauty > without face of model on point of
Harvey Nichols > converted generating space into
an area for prayer.
McDonald dims light ,close it s door and
suspends service during the five time prayer.
Many company voluntary adjust to Saudi rules as matter of
customer goodwill. If the international company can not change
they strategy for Saudi they company don’t acquire the profit .