Tlecomunication product promoution


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  • Tlecomunication product promoution

    2. 2. sajid( Md shafiqul azam sajid Iiuc bba
    3. 3. <ul><li>Introduction </li></ul><ul><li>Ways of promotions </li></ul><ul><li>Mobile Phone Subscribers in Bangladesh </li></ul><ul><li>Market Share of Cellular Phone Operators </li></ul><ul><li>Warid telecom promotional activities </li></ul><ul><li>promotional activities of citycell </li></ul><ul><li>Others promotional activities of Banglalink </li></ul><ul><li>promotional activities of citycell </li></ul><ul><li>Grameen phone promotional activities </li></ul>sajid( Topics Covered
    4. 4. <ul><li>• The act of furthering the growth or development of something </li></ul><ul><li>• Activities to prompt or entice customers </li></ul><ul><li>• Especially through advertising, publicity, sampling or discounting </li></ul>sajid( Promotion
    5. 5. <ul><li>The total number of Mobile Phone Subscribers has reached 44.8 million at the end of July 2008. The Mobile Phone subscribers are shown below </li></ul>sajid( Mobile Phone Subscribers in Bangladesh Operators Subscribers Grameen Phone Ltd. (GP) 20.84 An axiata com (robi) 7.98 Orascom Telecom Bangladesh Limited (Banglalink) 9.90 PBTL (Citycell) 1.67 Teletalk Bangladesh Ltd. (Teletalk) 0.93 Warid Telecom International L.L.C (Warid) 3.48
    6. 6. Market Share of Cellular Phone Operators sajid(
    7. 7. sajid( Promotional Mix Public Relations Sales Promotion Personal Selling Direct Mail Internet/E-commerce Advertising Ways of promotions
    8. 8. sajid( promotional activities of citycell Advertising Personal selling Public relations: Message Media
    9. 9. <ul><li>· Newspaper. </li></ul><ul><li>· Television. </li></ul><ul><li>· Island Dividers. </li></ul><ul><li>· Billboards. </li></ul><ul><li>· T-signs. </li></ul><ul><li>· Posters & Stickers </li></ul>sajid( Publicity and advertising of citycell
    10. 10. <ul><li>They exercise highly personalized direct mailing procedure towards their corporate </li></ul><ul><li>client. Sales officers meet ultimate consumers. Sales executives meet corporate bodies, conduct presentations in order to create awareness about their brands </li></ul>sajid( Personal selling
    11. 11. <ul><li>· Distributes relief among fire victims. </li></ul><ul><li>· Help hand with government to stop drugs </li></ul><ul><li>· Stage concert to raise money to ease flood hardship. </li></ul><ul><li>· Donates money for the flood affected. </li></ul><ul><li>· Hands over relief to Rotary for the flood victims. </li></ul><ul><li>· Donates Physiotherapy Equipment to underprivileged intellectually disabled children. </li></ul><ul><li>· Go for press conference once or twice in a month. </li></ul><ul><li>· Donates money for the football and cricket </li></ul>sajid( Public relations
    12. 12. <ul><li>Citycell gives all information her customers and clients when they are starting any new product, service, and any new offer than they are sent by message. Message like sms, mms. Gatekeeper etc. </li></ul>sajid( Message
    13. 13. <ul><li>Citycell uses media to collect customer. Media selection involves finding the most effective media to deliver the desired number of exposure to the target audience. </li></ul>sajid( <ul><li>· Newspaper. </li></ul><ul><li>· Television. </li></ul><ul><li>· Island Dividers. </li></ul><ul><li>· Billboards. </li></ul><ul><li>· T-signs. </li></ul><ul><li>· Posters & Stickers </li></ul>Media
    14. 14. sajid( promotional budget OF city cell
    15. 15. sajid( Warid telecom promotional activities Advertising Sales promotion Personal selling Publicity
    16. 16. <ul><li>Warid telecom is advertising its products & corporation on both print media and digital media. The main purpose of Warid telecom is to establish corporation name in the mind of customers. They are doing corporate advertising now. They are in introduction stage so they want to tell, “ we are here “. Now Warid telecom is not focusing its product at all. They want to gain recognition in the market first. </li></ul>sajid( Advertising of Warid telecom
    17. 17. <ul><li>Warid telecom is in introduction stage and there is intensive competition in the market so sales promotion is effective tool for Warid telecom. </li></ul><ul><li>Warid telecom has recently introduce its” bundle offer” in which they are giving Nokia 1100, balance of tk. 1700 and Warid SIM in tk. 3450. . </li></ul><ul><li>Warid telecom has introduced a package of family & friends for both prepaid and post paid customers. </li></ul><ul><li>In prepaid connection the maximum limit is 5 members and in post paid connection the maximum limit is 10 members. </li></ul>Sales promotion of warid sajid(
    18. 18. <ul><li>Warid telecom is doing personal selling both or customer basis and on corporate level. Warid telecom is doing personal selling through their sales executives and sales officers. Sales officers meet ultimate consumers. Sales executives meet corporate bodies, conduct presentations in order to create awareness about their brands. Warid telecom focus is customers and their main objective is to get a handsome share in the market. </li></ul>sajid( Personal Selling of warid telecom
    19. 19. <ul><li>Warid telecom is also doing publicity through </li></ul><ul><li>sign boards, </li></ul><ul><li>tack shows, </li></ul><ul><li>sponsoring some concerts </li></ul><ul><li>trade show </li></ul><ul><li>. </li></ul><ul><li>The main purpose of these trade shows are not just introducing products but also to entertain people. So that they can remember the name of Warid telecom. Warid telecom provide a fantasy atmosphere for all age people like young, old, children, male, female etc. </li></ul>sajid( Publicity and advertising warid Publicity
    20. 20. sajid( promotional activities of Banglalink Advertisements in the national newspapers Advertisements through billboards Advertisement through Electronics media Personal Selling: Sales promotion : Road show : Handbag Distribution : Scarf Distribution Public Relation : Social Commitment :
    21. 21. <ul><li>Newspaper </li></ul><ul><li>Radio </li></ul><ul><li>Television </li></ul><ul><li>Direct Mail </li></ul><ul><li>Outdoor or Billboard </li></ul><ul><li>Internet </li></ul>Advertising media of Banglalink sajid(
    22. 22. <ul><li>Banglalink published their advertisement </li></ul><ul><li>different channel as like- </li></ul><ul><li>ntv, </li></ul><ul><li>channel 1, </li></ul><ul><li>Rtv, </li></ul><ul><li>Bangla vision, </li></ul><ul><li>ATN Bangla, </li></ul><ul><li>radio today etc. </li></ul>sajid( Publicity and advertising Banglalink
    23. 23. <ul><li>. Banglalink uses personal selling in different stages of marketing and distribution. Company distributes their product (SIM, Scratch, I-top, Cash card) among the wholesalers and retailers by maintaining the excellent relationship. Banglalink communicate with corporate client by its sales force building and keeping relationship with potential and existing valued customer. </li></ul>sajid( Personal Selling of Banglalink
    24. 24. <ul><li>Sales promotion includes a wide way of tools that can attract consumer’s attraction, strong incentive of purchase, free gifts, discount and several types of occasional program. Banglalink sales promotion includes credit sales, commission etc. Banglalink arrange conference every year among the dealers, wholesalers and retailers. They always try to influence and convince them for creating a market demand and sale their product. </li></ul>sajid( Sales promotion of Banglalink
    25. 25. <ul><li>Public relation is used to promote products, people, places, ideas, activities, organizations and even nations. Public relation can also influence a product sales or brand awareness. Banglalink arrange meeting always with the wholesalers and retailer for maintaining a good relationship with them. General people can also come to the Banglalink office for their queries and for expressing their concern about any telecom related factors. </li></ul>sajid( Public Relation of banglalink
    26. 26. <ul><li>Road show : Banglalink organized a two days long road show. Here subscribers got the </li></ul><ul><li>opportunity to buy SIM of different pre-paid package at 70TK,where regular offer is 150TK. </li></ul><ul><li>Handbag Distribution : At Bangla academy “Ekusay Boi Mela” Banglalink distributed </li></ul><ul><li>handbag in visitors who bought book from fair. There was slogan on handbag for raising </li></ul><ul><li>awareness for reading book. </li></ul><ul><li>Scarf Distribution: Banglalink distributed scarf to attract their existing and new customer at </li></ul><ul><li>Pahela Baisakh, That scarf create brand awareness of Banglalink . </li></ul>sajid( Others promotional activities of Banglalink
    27. 27. sajid( client Satisfaction Level of different services of banglalink
    28. 28. sajid( Advertising Marketing initiatives Sales and distribution Retail channel Grameen phone Ltd. Grameen phone promotional activities
    29. 29. <ul><li>we have engaged in high profile advertising campaigns in order to prompted our products and services nationally to increase our brand recognition our advertising media are </li></ul><ul><li>television </li></ul><ul><li>newspaper </li></ul><ul><li>magazines </li></ul><ul><li>periodicals </li></ul><ul><li>billboard </li></ul><ul><li>shop fasting </li></ul><ul><li>point of sales materials </li></ul>sajid( advertising of Grameen phone
    30. 30. we position ourselves as a careering company helping people stay close to friend and family while improving their accesses to their interests we also look to enrich the lives of our countrymen. our award winning service health line to medical services. our focus on continuously creating value for subscriber has given us the reputation as a leading innovative value added service provider sajid( Marketing initiatives
    31. 31. <ul><li>We sell our products and services to subscribers through an in direct channel. </li></ul><ul><li>Our sales Channel are :> </li></ul><ul><li>Exclusive third party </li></ul><ul><li>Exclusive branded franchises </li></ul><ul><li>Grameen phone Centers </li></ul><ul><li>Direct Sales Force </li></ul><ul><li>Exclusive retailers </li></ul>sajid( Sales promotion of Grameen phone
    32. 32. <ul><li>Grameen phone retail channel provide a one stop solution and offer our customer like : </li></ul><ul><li>sim replacement, </li></ul><ul><li>reconnection, </li></ul><ul><li>migration, </li></ul><ul><li>billing, </li></ul><ul><li>product, </li></ul><ul><li>Information </li></ul><ul><li>refunds </li></ul><ul><li>ownership </li></ul><ul><li>transfer </li></ul><ul><li>complaints </li></ul><ul><li>queries </li></ul><ul><li>password unblock </li></ul><ul><li>sim checks </li></ul><ul><li>welcome tunes </li></ul>sajid( Retail Channel
    33. 33. Relationship between Advertising and the Product Life Cycle sajid(
    34. 34. Q U E S T I O N S A N S W E R S P ART sajid(
    35. 35. sajid(