What is WhatsApp

Founder
 In June 2009WhatsApp 2.0 was released with a
• messaging component with an experience of 20
An invention by ‘two guys and the active users
suddenly swelled toAmerican Brian Acton &
years at Yahoo! Inc.’, 250,000.
 2011, WhatsApp was perthe top 20website in in
Ukrainian Jan Koum as in the official of all apps
2009.
the U.S. App Store
 Feb. 2013, Whatsapp user base had swelled to
• about 200 millionof talkingusers and sitting
A dream come true active to a friend its staff to
50 oceans apart through radio-waves.

Key features
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Cross-platform mobile messaging app
Available for iPhone,BlackBerry,Windows,Android,Nokia
No Hidden Cost
Multimedia
Group Chat in Feb’2011
No International Charges
Say no to PINs and Usernames
No need to Login/LogOut
Offline Messages

TECHNOLOGY
• Embodied Technology
• Technology Enablers
– Compatibility
– Interface
– Bandwidth
– Security
• Programming Language
– JavaScript
• Image Formats
– JPEG
– PNG

Compression with other

Largest markets

Achievements
• Hits 400 million active users-& lashes out viciously at
rivals.
• 430 million monthly active users, over 35 million in
India.
• Achieved a new record of 27 billion messages in a
day.
• Obliterates its own record, processes 54 billion
messages on New Year’s Eve.

Strengths
Weaknesses
•Loyal customers
•Market share leadership
•No need to log
•Group Chat
•Allow send videos, pictures,
voice notes
•No need to add friends
•No need PIN or user number
•Available for all platforms
•Not diversified
•Competitive market
•Only works with a data plan
or wi - fi
Opportunities
•Advanced technology
•Increased demand for
smart phones
•New acquisitions
•New products & services
SW
OT
Threats
•Competition
•Product substitution
•Similar applications and
free

New era
• Messaging used to cost rs. 5 earlier.
• Then way2sms came in with free sms.
• And then whatsapp came up with innovation like:
No login or logout.
• All most free.
• Supports almost all platforms like windows,
andriod, black berry, apple.
• Large number of emoticons.
• Automatic connection through contacts.