A youth club
It is a youth club which will provide healthy activities in one place for youngsters.Macedon will
provide youth an option against “smoking clubs” and other “unhygienic” and “unethical
places” which have become our youth`s favorite time spending places. Macedon will provide
healthy competition and entertainment platform where youngsters can enjoy and get
experienced by joining healthy and thrilling activities. We achieve this goal by providing these
Artificial rock climbing
N EED STATEMENT
The overriding need of the society is to provide a healthy, safe, comfortable and informal
facility for youngsters so that young people will find a better alternative for smoking clubs and
other unhygienic activities to divert their mind from negative to positive thinking. Macedon is
an opportunity which will provide them an access to the combination of fun with real time
adventure under controlled atmosphere.Our vision is to enhance the youth`s potential
through adventure sports.
O UR O BJECTIVE
Is to provide an alternative for smoking clubs and other unhygienic activities
Is to provide access to the combination of entertainment and adventure
Is to ensure the safety of members of the club under controlled atmosphere
To enhance youth’s potential through adventure sports
Is to provide training of rock climbing, horse riding, archery and swimming for the
members of club
is to provide popular adventure sports in one place
Is to introduce a socio-friendly youth club
T ARGET POPULATION
Our target population is youth of the age of 16-25 years. Our focus is on high school, college
and university students.
M ETHODS OF P ROVIDING S ERVICES
Macedon will provide complete guidance and training facilities to the members under the
guidance of instructors. Our facilities are also for those who will occasionally visit the Macedon
and use archery, horse riding, and swimming for joy. Riding tracks and hurdles will be used for
horse riding; separate swimming pools will be provided for proper training and for joy
swimming;and natural mini forest will be used as a shooting range for paint ball and archery.
All these activities will be under the supervision of instructors. Club will issue the membership
and proper discount will be provided for the members.
Our main focus is youth and students of high schools, colleges and universities and Lahore has
the largest number of educational institutions in the country.iIn Lahore city there is 69% youth
(of the age between 16-25 years) of the whole populationii. The energetic youngsters will
dramatically influence by our entertainment system with adventure. The venture will sustain
by issuing membership cards to attach members for long term. As we have no direct
competitors and we will provide key adventure activities in one place which will insure a
decent revenue and long term sustainability.
Our business plan clearly reveals the strategic CSR (corporate social responsibility) approach so
it is beneficial for society consequently it will help us introduce our club as socio-friendly and
eventually leads us to the recognition in market. We are focusing the youth of different tastes
by offering multidimensional activities i.e. rock climbing, horse riding, archery, swimming and
paintball so that different seasons or altered behaviors of members cannot affect the revenue
of club-In winter if swimming pool will shut down then other activities will remain open.
S UMMARY / CONCLUSION
Macedon is the non-traditional, adventurous, entertaining, healthy and safe opportunity for
the youngsters under controlled atmosphere. It will provide youth an option against “smoking
clubs” and other “unhygienic” places. It will provide a combination of amusement, experience
and thrill.As the youth is our target population so once the market reputation will be set then
revenue will be easy to generate as equipment for paint ball, swimming pool, rock climbing
and archery and the horses for riding will remain same and only maintenance and raw
material will be required.