‘’ FASHION IS NOT FOR BOYS , ITS
GIRL’S HEADACHE ‘’
FASHION AND ITS ORIGIN
CATEGORIES OF FASHION
ROLE OF MEDIA
HOW INTERNET IS
MERIT’S AND DE MERITS
GENDERS PSYCHOLOGY AND
What Fashion is ?
• Complications in definition.
• Definition varies from person to person.
• Fashion is a popular trend, especially in styles of dress,
ornament, or behavior.
• form of nonverbal communication
• To indicate occupation, rank, gender, locality, class,
wealth and group affiliation.
• Word apply to customs.
• Covers form of free speech.
• Personal manners.
• Use of words.
• Accent within language.
• What ,when and how ?
Fashion is a general term for a
popular style or practice, especially in
Fashion As An Abstract Art
• See everything but nothing .
• Own interpretation
• No rules to follow .
• Fashion as a sign system
• Fashion as a Barometer of Cultural Changes
• Occupation, Status and Purpose of Clothing
ANCIENT TIME AND FASHION
• Ancient Jericho , Roman used
clothing for nonverbal
• Communication to indicate specific
occupation, rank, gender, class,
wealth, and group affiliation.
• Industrial revolution ,cross over
fashion and women's.
ORIGIN OF FASHION
Paris, France from 1600s become center of
France – considered the center of
fashion for almost 400 years from 1600s into the
1900s. Especially in Paris.
In the 1600s, French royalty and wealthy
landowners employed their own dressmakers
Popular items in early
•Long, Floor length skirts
•Lace, Frills, and Chiffon as
•Tea Gowns- loose,
flowing gowns adorned
with chiffon, lace, and
1920 , WORLD WAR AND FASHION
• World war 1 (1917) ,time for change.
• Rising of music like jazz ,motivation
• Short skirts and dresses expose their knees.
• Cutting , hairstyling was rare
Popular items in the 1920’s:
•Coats with fur hoods
•Shapeless shift dresses
dresses for daytime
• Scalloped, dipping, and
handkerchief hemlines to
achieve the effect of a first
long, then short hemline
•Mary Jane shoes
•Wrap coats that went
from one side to the other
and closed with a large
button or complicated tab
Charleston had an influence on
women in the twenties
The fashion went from “ladylike” to
ITEM POPULAR FOR
•Menswear for women
•V neck shirts
•Feminine items like ruffles and
lace for decoration on clothes
•Long, flowing dresses (maxi)
as well as short, tight, dresses
(mini or bandage)
CATEGORIES OF FASHION:
• Haute Fashion ( high fashion )
List of popular colors
S.No. Colour Emotions
1 BLACK Severe, mysterious, sophisticated, glum, depressing, deadly
2 BLUE Serene, calming, cool, quiet, sleepy, sad
3 BROWN Warm, earthy, drab
4 GRAY Well-informed, dignified, gloomy, cold
5 GREEN Fresh, successful, loving, greedy, restful, calm.
6 ORANGE Happy, cheerful, new, motivated, garish, warm.
7 PINK Soft, innocent, delicate, feminine, delicious
8 RED Alert, warning, aggressive, energetic, cheerful, angry, vital, exciting
9 VIOLET Royal, rich, stately, passionate, impressive, alone
10 WHITE Clean, pure, young, safe, simple
11 YELLOW Sunny, bright, hopeful, optimistic, joyful, clear, positive, alive
Color guidelines according to seasons
Summer- Think clear, contrast and bold colors.
Fall - Think soft, cool, slightly grayed colors.
Spring - Think bright, fresh and lively colors.
Winter- Think deep, dark and muted colors.
Fashion trends for girls
• High heels
• Makeup accessories
• Purse, bags or clutches
• Hina in Muslim society
Fashion trends for boys
• Long Coats
• Bright Converse Sneakers
• Dress Shoes
• Puffer Vests
• Fedora Hats
• Fur on trim and Fur Hats
• Leather accesories
• Button Down Sweaters & Sweater Vests
• Hair styles
FASHION FOR CHILDERENS
Offspring is kids clothing label, primarily comprising
casual wear for boys and girls from newborn to 12
years, designed and manufactured in Pakistan.
• Leisure Club:
Leisure Club is 'the' family fashion destination that offers the
best in Eastern and Western couture for Kids, teens & Adults.
Leisure Club consists of 3 sub brands: CLUB X, LC Kids, & LC
Brands in Pakistan for girls
• Brands are the ones that give
identity to a fashion. They are
created by designers and are
meant for sale .
• They carry the trust of the brand
IMPORTANT FASHION BRANDS
4 Calvin klein
5 Dolce & gabbona
6 ED Hardy
9 Louis vultton
12 Longines Hamilton
15 Pepe Jeans
21 Tommy Hilfiger
24 Van Heusan
It is a small shopping outlet put by fashion
designers to showcase and sell their collections.
• FASHION BOUTIQUES
2 Christian dior
3 Yves saint Laurent
1 Aki Narulla’s
2 Manish Arora’s
3 Umrao Tailor
4 Ritu Beri’s
5 Amara Palli’s
FASHION DIVA’S/FASHION DESIGNERS IN THE WORLD
• VALENTINO GARAVANI-
• TOM FORD –
• BETSEY JOHNSON.
• DOMENICO DOLCE
• STEFANO GABBANA.
• STELLA MCCARTNEY. I
• Ritu Beri
• Rohit Bal -
• Rina Dhaka –
• Manish Malhotra-
• Abu Jani and Sandeep Khosla-'
• Fashion magazines bring the world of
international fashion home. The best
fashion, beauty, shopping, health,
travel and culture ,trends, runway
slideshows are written in these
• FASHION SHOWS
• A fashion show is an event put on by a fashion
designer to showcase his or her upcoming line of
clothing during Fashion Week.
• Fashion shows debut every season, particularly
the Spring/Summer and Fall/Winter seasons.
ABOUT FASHION TV
• FTV is the only 24 hours / 7 days fashion, beauty and
style TV station worldwide and provides glamorous
entertainment with emphasis on the latest trends
• FTV is one of the 4 most distributed channels worldwide
(top 3 outside the USA)
• FTV is updated, informative, glamorous
What is Social Media
The use of electronic tools for the purpose of sharing and
discussing information and experiences with others…
Why Social Media
93% say a company should have
presence in social media
85% say a company should use it
to interact with them
Almost 60% of Americans interact
with a brand on a social media
56% feel a stronger connection to
brands when use social media
It’s About Relationships, Not
Monitor your brand and reputation online
Social Media Exposure: Better Than Traditional Ads
Monitor others brands/reputations
Interact with your consumers
Track ROI better
Men/Women 18-34 yrs
33% want companies to market to them via
famous fashion shows in and abroad:
• Lakme fashion week
• New York fashion week
• Wills lifestyle fashion week
• Milan fashion week
• Paris fashion week
• Berlin fashion week
• Amsterdam international fashion week
• London fashion week
• Japan fashion week
• Buenos Aires fashion week
• Maiami fashion week
Social Media Strategies
Getting Cozy in Communities
The majority of the industry thought this would
tarnish brand image if they engaged in social
media. Now almost every brand or retailer, from
American Apparel, Sears and JCPenney, to Oscar
De La Renta and Louis Vuitton, have created a
presence in several social communities.
Social Media Strategies contd..
Creating Niche Communities
Fashion Brands are experimenting with development of their own
social networks or even invitation-only communities. Luxury brands
Louis Vuitton, Dolce & Gabbana, Chanel and Burberry have
launched their own social networks or added social components to
their existing web sites
• Niche communities such as
Weardrobe (recently purchased by
Like.com), Modepass, and
impressive ROI, as their audiences
are more likely to become loyal
Social Media Strategies
Embracing Mobile Applications
Fashion Brands have taken to developing apps via iPhone in a big way.
Chanel shows its runway collections via iPhone app, and the Gilt Groupe app
allows users to shop sample sales and receive alerts as to when sales are
StyleCaster’s app lets users access style tips,
individually customize news feeds and fashion
trends, and houses a large online retail catalog
of brand-name clothing.
JustLuxe is a digital global concierge
company whose extremely interactive app
comes with over 1,000 member benefits.
Utilizing GPS, the app will recommend
participating restaurants and hotels in the
user’s area. It’s the first style-oriented app
that leverages location-based mobile
Digital mediums are changing the
Social Media Fashion Blogs E-tailing
Listen to what
are doing and
can have a
place in luxury
• FASHION SCHOOLS
• Fashion schools will provide you the training you
need to advance in your fashion career. Whether
you are interested in clothing design, fashion
merchandising, fashion marketing, or fashion in
general, they provide you with all. Here are
examples of very famous fashion schools.
It is the art of application of design to
clothing and accessories.
• Westwood College
• Arizona Fashion Design Schools
• Tucson Design College
• California Fashion Design Schools
• International Academy of Design & Technology
• Brooks College
• Colorado Fashion Design Schools
• Denver South Florida Fashion Designer Schools
• American InterContinental University
Merits of fashion
• Fashion can be the reflection of Economic
• cultural identity
Demerits of fashion:
GENDER PSYCHOLOGY AND FASHION
• Set of social and behavioral norms in social or
inter personal relationships.
• FAGOT and MAR .D
• Tested gender stereotypes and labeling within
• The differences between gender labels of boys
and girls ,using materials
"The only real elegance is
in the mind; if you’ve got
that, the rest really comes
— Diana Vreeland“