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Supported by
Sajid Saiyed / Shirish Thotade / Dhwani Soni
Experience Design is about creating design
solutions (Product / Process / System /
Environment / Service) for people that ...
Design Process
The Design Thinking Process
Process diagram by Jeanne Liedtka and Tim Ogilvie
d.school Design Process
https://dschool.stanford.edu/groups/k12/wiki/17cff/
UK Design Council
http://www.designcouncil.org.uk/designprocess
High Design Process
http://www.philips.com
Idea Generation
Generate Ideas

The Design Thinking Process
Process diagram by Jeanne Liedtka and Tim Ogilvie
Generate Ideas

d.school Design Process
https://dschool.stanford.edu/groups/k12/wiki/17cff/
Generate Ideas

UK Design Council
http://www.designcouncil.org.uk/designprocess
Generate Ideas

High Design Process
http://www.philips.com
Brainstorm
Brainstorm formula
Defer judgement.
Engourage wild ideas.
Build on ideas of others.
Stay focused on the topic.
One convers...
ACT - 1
So let’s brainstorm

Groups of 5
Atleast one person in the group has some kind of prior
experience of doing brainstorming ...
Topic of the day

Generate ideas for a travel application
Research Notes
Cost is always a factor in choosing my destination.
I am always confused where to go.
I dont like to spend ...
Research Notes
Some times the local weather suddenly changes,
making me change my plans. This is not very
convenient.
Find...
Travel Experience Flow

Food
Foreign Exchange
Local Transport / Taxi
Hotel Services

Connectivity
Language

Tours / Sights...
Young Couple

www.rippplr.com

Supported by SAP

Linda (26) - Sydney, Australia
Background

Jason is a manager in a softwa...
Business Traveller
Larry (35) - London, UK

www.rippplr.com

Supported by SAP

Background

Larry works at McKinsey as a pr...
College Student

www.rippplr.com

Supported by SAP

Aaban Hassan (22) - Singapore
Background

James is a graduate student ...
Senior Citizen

www.rippplr.com

Supported by SAP

George (65) - Atlanta, USA
Background

Mr George is a retired Air force...
Woman with kids

www.rippplr.com

Supported by SAP

Neha (31) - Mumbai, India
Background

Neha is a housewife with 2 kids....
Point of View

How might an international traveller
have a fulfilling and engaging travel
experience.
5 minutes
Get organised and read through the material
20 minutes
Generate as many ideas as you can
Teaser

www.rippplr.com
Supported by SAP
ACT - 2
The board game
Why a board game?

Games make you leave your laptops and mobiles to huddle around the board.
Serious gaming is fun yet pro...
Rippplr - Board

www.rippplr.com
Supported by SAP
Rippplr - Cards

Issue Cards
Rippplr - Wild Cards

Edge Cases
Rippplr - Personas

Linda

Larry

Aaban

George

Neha
How to play Rippplr
Step-1:
Player puts the persona in the centre and rotates it.
Step-2:
From the top of the RIPPPLR deck...
5 minutes
Get organised and read through the material
20 minutes
Generate as many ideas as you can
Rippplr - How it came about
We observed that most brainstorming
sessions fail because:

Problems are poorly framed
Usual s...
Rippplr - The rationale
Starting with right questions will lead you to the right answers.
Time constraint forces you to th...
1

Pre-Travel

Choice of Destination
- Interest
- Time
- Cost

2

3

In Transit

Connectivity

- Need to be connected (@ l...
How was your experience playing this game?
We hope you enjoyed!

Sajid Saiyed

Dhwani Soni

Shirish Totade

I am an Architect by qualification
and Experience Designer...
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Playful Thinking - Rippplr

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The presentation of our workshop at IxD14 at Hilversum, Amsterdam.

Published in: Design, Travel, Technology
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Playful Thinking - Rippplr

  1. 1. Supported by Sajid Saiyed / Shirish Thotade / Dhwani Soni
  2. 2. Experience Design is about creating design solutions (Product / Process / System / Environment / Service) for people that will improve the quality of user experience.
  3. 3. Design Process
  4. 4. The Design Thinking Process Process diagram by Jeanne Liedtka and Tim Ogilvie
  5. 5. d.school Design Process https://dschool.stanford.edu/groups/k12/wiki/17cff/
  6. 6. UK Design Council http://www.designcouncil.org.uk/designprocess
  7. 7. High Design Process http://www.philips.com
  8. 8. Idea Generation
  9. 9. Generate Ideas The Design Thinking Process Process diagram by Jeanne Liedtka and Tim Ogilvie
  10. 10. Generate Ideas d.school Design Process https://dschool.stanford.edu/groups/k12/wiki/17cff/
  11. 11. Generate Ideas UK Design Council http://www.designcouncil.org.uk/designprocess
  12. 12. Generate Ideas High Design Process http://www.philips.com
  13. 13. Brainstorm
  14. 14. Brainstorm formula Defer judgement. Engourage wild ideas. Build on ideas of others. Stay focused on the topic. One conversation at a time. Be visual. Go for quantity.
  15. 15. ACT - 1
  16. 16. So let’s brainstorm Groups of 5 Atleast one person in the group has some kind of prior experience of doing brainstorming and ideation. SAP team members will be around to help if you have any questions.
  17. 17. Topic of the day Generate ideas for a travel application
  18. 18. Research Notes Cost is always a factor in choosing my destination. I am always confused where to go. I dont like to spend too much time in transit. Connectivity at hotel is very critical for me. In flight services are always important, but cost is a priority. I consider local cusine as a part of my travel experience but not at the cost of my health. I always value reccommendations about local food. Running out of cash is troublesome, but I do not prefer to carry too much cash due to safety reasons. At certain time and location, finding transportation becomes very difficult.
  19. 19. Research Notes Some times the local weather suddenly changes, making me change my plans. This is not very convenient. Finding best bargains is very challenging. Due to heavy roaming charges I miss out on lot of information available online. Frequently used local words are very valuable. I know there are always more interesting places which are not avilable in travel books. At the end of my trip I find it difficult to select best photos from so many photos that I took. I always have to carry my laptop, because I take so many pictures and have to empty the memory card every day.
  20. 20. Travel Experience Flow Food Foreign Exchange Local Transport / Taxi Hotel Services Connectivity Language Tours / Sightseeing Foreign Exchange Share (Photos / Videos / Text) Waiting Language Local information Entertainment Shopping 2 In Transit 3 4 Pre-Travel 1 @ Destination Post Travel Share (Photos / Videos / Text) Blog / Recommend Review Choice of Destination Choice of Hotel Choice of Airlines
  21. 21. Young Couple www.rippplr.com Supported by SAP Linda (26) - Sydney, Australia Background Jason is a manager in a software company and Linda is a freelance interior designer. Both met each other through a common friend at a New Years party. Both have recently bought a 2 bedroom apartment in the outskirts of Sydney. Everyday Life Jason needs to travel 20 km to work and Linda works from home but often needs to travel to her project site. Jason’s days are sometimes long as he needs to attend late evening calls with US counterparts. Most of the time he tries to take such calls from home. Linda on the other hand has a little relaxed work schedule. During weekends they always eat out in the evenings. They both love street food. Both are also saving for their loan re-payment. Relationship with others They always stay updated on what’s going on in the world. Both have recently joined a local charity organisation to help kids. Travel Needs Both need to be connected to family and friends on the go. They are always in search of a free wi-fi connectivity. Also as a practice they tend to buy a local SIM wherever they go. The need for a 4G connection very strong. They want to be in control of the trip by accessing maps, searching best restaurants, things to do, public transport connectivity and checking reviews from fellow travellers Key Values • Individual and Independent • Caring • Aware and responsible citizens • Values over material goods Find enjoyment and solace in • Cooking a meal together • Gymming together • A late night ice cream Attitude towards technology Jason is a an early adopter of new devices. He loves technology and loves to explore new apps & gadgets. He is an avid reader and uses his IPad to read news daily. Linda is also updated about technological trends, mostly by Jason. Her smart phone is loaded with mostly design & creative centric apps. She uses mobile for her daily listings like To Do, Groceries and monthly expenses. Together they have 2 laptops, 2 smart phones, 1 iPad and 1 Galaxy Tab at home.
  22. 22. Business Traveller Larry (35) - London, UK www.rippplr.com Supported by SAP Background Larry works at McKinsey as a principal associate. His work requires him to be on travel for about 80% of his time. He is a well educated MBA graduate. He is recently married and stays in London. He requires to travel internationally and domestically to hold client meetings and pitch for solutions. Everyday Life Being mostly on travel, he stays at the best of the hotels and has clients all over the world. He is always on the go. He manages a team of 8 people with who he needs to be connected to them on the go. He works with them remotely to get all the information and to be then able to work on the client pitch. Relationship with others He is a quiet person. Meets people over drinks in the evenings, but is not an extrovert. Has a close group of friends outside his work with who he tries to meet whenever he is back in his town. He is strong in communications. He is confident and effective in client meetings. He is known to be very sincere with his work and is respected in his client base. Likes to spend quiet evenings with his wife at home or dine outside. Travel Needs He works on the go. He needs 24/7 access to fast speed internet. Due to long journey travels, he looks for comfort and relaxation during travel with minimum transit times. Does not compromise on the quality of airlines, hotel and local transportation. He is a Platinum traveller with most of the good international airlines. Key Values • Authenticity • Loyalty • Workaholic • Simplicity Find enjoyment and solace in • Enjoying a quiet drink alone • Homemade meal • Spending time reading Attitude towards technology He always travels with a good battery life laptop and the latest iPad for his client meetings. He needs fast speed internet access 24/7. He was dependent on his official blackberry and has recently shifted to the high end Samsung Galaxy S4. Apart from that, as long as he is able to connect remotely to work without any hitches he is comfortable with technology.
  23. 23. College Student www.rippplr.com Supported by SAP Aaban Hassan (22) - Singapore Background James is a graduate student at a prestigious engineering college in Singapore. He recently won a fully sponsored internship at BMW and is travelling to Munich. This is his first international travel all by himself. His parents live in Malaysia. Everyday Life He has classes daily in college. He stays on the residential campus. Most of his time goes in classes and rest of it in group assignments. He is an avid coder and has participated and won a number of coding competitions. He also loves sports. Loves playing football on field. And is also a gaming enthusiast. Relationship with others He is an easy going, helpful and a friendly person. He has a group of friends that he hangs around with. He also has his sports buddies with whom he goes out on long bike trips in the night. He also hangs around frequently with his PS3 friends Travel Needs Since this is his first travel, he needs to connected to his family wherever and whenever he can as they would be worried. He keeps a look out for free Wi-Fi zones. He is also on a shoestring budget as it is an internship and is yet to begin. Everything is very new to him so he his on a look out for understanding the money exchange, the foreign language, the cultural ethics, etc. Key Values • Enjoy active lifestyle • Team Spirit • Healthy Competition • Friendships Find enjoyment and solace in • Playing his PS3 • Mum’s homemade food • Going out with his friends to a restaurant Attitude towards technology He is pretty savvy with technology. Forever connected to Wi-Fi on the go. Aspires to buy iPad and upgrade his smart phone to the latest Android from his internship money soon. He has the knowledge of the new trends in technology and aspires to own such products, but is restricted on the financial front as of now.
  24. 24. Senior Citizen www.rippplr.com Supported by SAP George (65) - Atlanta, USA Background Mr George is a retired Air force personnel. His eldest son stays in London with his family. Mr. George stays with his wife and his younger son’s family in Atlanta. His wife is suffering from Alzheimer. He gives voluntary visiting classes at the Aeronautical Academy in Atlanta to take time off from taking care of his wife. Everyday Life His daily routine revolves around his wife to take care of her medical condition. In other times, he hones his teaching skills at the academy and other times, he enjoys gardening and spending time with his grand kids. He is an active member of his apartments Welfare Association and helps run it well. Relationship with others He is a warm and cheerful person. Always very approachable and helpful. He is caring towards his wife and soft spoken with others. He is aware of the changing society around him and is a good adopter of these changes. Travel Needs He is still a man of traditional ways. He still calls up from a local pay phone to talk to his family and update them of his whereabouts. He looks for comfort throughout his flight and transit. Looks for his peace when he travels and needs his space. Enjoys a good hearty meal Key Values • Respectful • Self Esteem • Straightforward • Discipline Find enjoyment and solace in • Solitude • Reading newspapers • Spending time with his grandchildren Attitude towards technology He is not at all tech savvy. Internet usage is minimum to null. He uses phone only for occasional emergency calling. He is still a man of traditional ways.
  25. 25. Woman with kids www.rippplr.com Supported by SAP Neha (31) - Mumbai, India Background Neha is a housewife with 2 kids. Educated from Chicago University, she left her job after her first son was born. She is travelling to Paris to meet her elder sister who is settled there. She is travelling alone with her 2 hyperactive kids. She is dependent on her husband for most of the finances and other help around the house. Everyday Life She wakes up early in the morning and tends to her home chores, cleaning, cooking, getting breakfast ready for her husband and kids. After that she gives her kids a bath and gets them ready to take them to a nearby park to spend sometime outside in the sun. Most of her time in the day goes in cooking, cleaning, and tending to her kids and husband with very less time left for herself in the day Relationship with others She is a warm and approachable person. She loves spending time with other fellow mothers when in the park. She is also a very loving wife and a responsible mother. She respects elders and has good relations with neighbours around Travel Needs She is generally not involved much in the planning. She is dependant on her husband to take charge and plan the whole trip for her. She has a hard time managing two hyperactive kids on her own during the travel She needs someone else to plan the entire travel and itinerary for help with all inputs like hotels, transfers, things to do, etc. Attitude towards technology Key Values • Respect nature and environment • Dedicated • Responsible • Dependant Find enjoyment and solace in • Having some time to herself • Sleeping soundly with no responsibility Minimum usage of technology. Uses phone to make ISD calls at home to inform her locations. Internet usage is also less as she is generally preoccupied with taking care of her kids most of the time.
  26. 26. Point of View How might an international traveller have a fulfilling and engaging travel experience.
  27. 27. 5 minutes Get organised and read through the material
  28. 28. 20 minutes Generate as many ideas as you can
  29. 29. Teaser www.rippplr.com Supported by SAP
  30. 30. ACT - 2
  31. 31. The board game
  32. 32. Why a board game? Games make you leave your laptops and mobiles to huddle around the board. Serious gaming is fun yet productive. It helps you open your mind while doing serious tasks. Role playing helps bring real users to life on your design desk. and finally Games help stimulate Creative Thinking in a playful manner.
  33. 33. Rippplr - Board www.rippplr.com Supported by SAP
  34. 34. Rippplr - Cards Issue Cards
  35. 35. Rippplr - Wild Cards Edge Cases
  36. 36. Rippplr - Personas Linda Larry Aaban George Neha
  37. 37. How to play Rippplr Step-1: Player puts the persona in the centre and rotates it. Step-2: From the top of the RIPPPLR deck, count the number and pick that card. Brainstorm ideas for this persona in this situation for 2 minute. Step-3: If it was a Wild Card, then pick the relevant wild card . Brainstorm ideas for this persona in this situation with additional wild card constraint for one minute. Step-4: Next players turn. Shufle RIPPPLR desk. Start from Step-1.
  38. 38. 5 minutes Get organised and read through the material
  39. 39. 20 minutes Generate as many ideas as you can
  40. 40. Rippplr - How it came about We observed that most brainstorming sessions fail because: Problems are poorly framed Usual suspects say the usual things Brainstorming turns into critique Feeling that “These ideas will anyways get killed”
  41. 41. Rippplr - The rationale Starting with right questions will lead you to the right answers. Time constraint forces you to think fast. Spending a lot of time on one issue will lead to reduced focus. Cycling through personas quickly will keep the focus on the right questions. Planning and moderating the session by preparing issue cards leads to richer quality ideas. Adding edge cases through wild cards creates idea inversion or idea refinement. Roleplaying helps reinforce the users perspective.
  42. 42. 1 Pre-Travel Choice of Destination - Interest - Time - Cost 2 3 In Transit Connectivity - Need to be connected (@ low cost) - Free Wi-Fi Waiting Choice of Hotel - Service - Location - Connectivity - Cost - Discounts - Inclusives - Loyalty program - Online reviews - Travel W ebsites - Social Networks Influence - Easy access to travel information - Preferred offline availablility - Alerts - Airport information - Understanding language - Foreign Exchange - Passing Time @ Destination Food - Cost - Convenience / Connectivity - Timings - Discounts - Food - Comfort - Local food information - Ability to store food preferences - Local Food recommendations Foreign Exchange - Best rates - Find my ATM Local Transport / Taxi - Call a Taxi - Shortest routes (suggestions) - Fastest routes (suggestions) - Local maps available offline - Maps linked to itenerary Tours / Sightseeing - Best rates for local tours - Tour booking facility - Plan my day Local information - Easy access to travel information - Places to see - Day wise plan for things to do - Alerts - Pickup Information - Offline directo ry of local information Share (Photos / Videos / Text) - Ability to share over multiple social networks Language - Local language tips - Translation based on my language preference Plan Organize Find Share - Videos - Photos - Experiences Blog / Review - Ability to order while away from Hotel - Room service menu available on my devices Itinerary Post Travel Share Hotel Service Choice of Airlines 4 - Review hotels - Review Food - Review Tours - Write about your experiences - Tips for other travellers
  43. 43. How was your experience playing this game?
  44. 44. We hope you enjoyed! Sajid Saiyed Dhwani Soni Shirish Totade I am an Architect by qualification and Experience Designer by choice. I enjoy solving complex problems. Have more than 16 years of experience in various design domains like Architecture, Web, Mobile, Multimedia, Graphic design and Consumer electronics. I call myself an Insight Strategist. I love working with users and gathering hands on insights. Engaging them in interesting games/challenges and then converting the ideas into interesting screen designs. I am a User experience designer with More than 10 years of experience. Worked on various areas of application design like Enterprise Application, Retail Application etc. Post Graduate from National Institute of Design. I have worked in the field of Consumer Electronics, Fashion, Web and Hand held Mobile devices. I am a nature enthusist and love wild life photography. Thanks to Ganapathy Subramanian, Sachin Rajpal, Deepak Mallya and Ankita.

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