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20090711 Ala


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The new director of The Danish Library Association, Mr. Michel Steen-Hansen, gives a short introduction to The Danish Library Association based on a special association structure with local politicians as well as library professionals on the Council.

A main theme of this introduction will be to what degree political consensus is needed in this kind of organizational setup.

The Danish Library Association is organized on the basis of a number of local associations working on regional level. These local associations elect representatives to the Council of the National association. The Council elects from within its members an Executive Committee with ten members including a president, who is always a politician, and two vice presidents, one a politician and the other a library professional.

Michel Steen-Hansen will then introduce some current issues in focus,
including free an equal access in the modern society and some new programs
at the Libraries Denmark

Speakers: Michel Steen-Hansen, Executive Director, Danish Library Association

Published in: News & Politics, Education
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20090711 Ala

  1. 1. Redefining the Library in political context<br />Michel Steen-Hansen<br /> Director of The Danish Library Association<br /><br />
  2. 2. Presentation Outline<br />Introduction of myself <br />A bit about me<br />A bit about Denmark and libraries <br />in historic context <br />What started it all <br />the Danish Library Association&apos;s history <br />How an organization can exhert political influence <br /> ex. the Danish Library Association building <br />Challenges (for the organization and the Libraries)<br />Future Trends and developments<br />
  3. 3. Redefining the Library in political context<br /> How to make the political decision-makers understand, promote and finance these changes.<br />Michel Steen-Hansen<br /> Director of The Danish Library<br /><br />
  4. 4. Short introduction<br />DLA ( the Danish Library Association) has a special association structure of local politicians as well as library professionals on the Council. <br />Issue: what degree of political consensus is needed in this kind of organizational setup?<br />
  5. 5. What is the meaning ?<br />In other words<br />How do we define the modern library?<br />Why is it so expensive to run modern libraries?<br />How can we make politicians understand the new definition of the modern library and the cost of running it?<br />And why is the library chancing character? <br />
  6. 6. The challenges today<br />Whatare the major challengesfacinglibraries in the modernknowledge society and the programs wefocusingon?<br />
  7. 7. But first….<br />….a littleaboutme<br />Michel Steen-Hansen<br />Director of The Danish Library Association from December 2008<br />Master of Science (history and geography) Roskilde University <br />Former :<br />Director for Slagelse Library<br />Head of a historical archivein Ringsted<br />Chairman of Denmark&apos;s archiveorganization<br />
  8. 8. Free of charge<br />In Denmark almost all the Libraries are funded by tax. <br />We have 98 municipalities and all of them are obligated, by legislation, to have a library andto finance it.<br />In Denmark there is free and equal access to the libraries, meaning that basic service must be free of charge for the public. <br />
  9. 9. It seems that development lead to fewer and fewer libraries, but bigger and better libraries………..I hope!<br />Kilde: Styrelsen for Bibliotek og Medier<br />
  10. 10. The Book Bus<br />A example from Ringsted in 2000 <br />
  11. 11.
  12. 12. Library in Ringsted1920 <br />
  13. 13.
  14. 14. You are welcome at the library<br />
  15. 15. Don’t forget us<br />We have to explain who we are, if we want the politicians to remember and understand the modern library<br />
  16. 16. Bringing the libraries onto the political agenda<br />
  17. 17. New library act in Denmark 18 May 2000<br />
  18. 18. Library Association structure <br />The Danish Library Association is organized on the basis of a number of local associations working on regional level.<br />These local associations elect representatives to the Council of the National association. <br />The Council elects from within its members, an Executive Committee with ten members including a President, who is always a politician, and two vice presidents (one of them is a library professional)<br />
  19. 19. DLA Organisation<br />
  20. 20. Who are the DLA members?<br /><ul><li>Danish municipalities, represented by their politicians
  21. 21. Library decision makers and professionals as well as library associations and – institutions
  22. 22. Other cultural associations
  23. 23. Students of the Royal Library School</li></li></ul><li>DLA Vision<br /><ul><li>To support democracy development by promoting free and equal access to information for all Danish citizens
  24. 24. To further the development of Danish libraries – in particular the public libraries
  25. 25. To influence and stimulate library development through lobbying and political work – nationally and locally
  26. 26. To further library development through cooperation between politicians, librarians and library related institutions</li></li></ul><li>DLA Objectives<br />The association shall<br /><ul><li>Advocate for library development towards city councils e.g. Danish municipalities
  27. 27. Secure its members influence on library development issues
  28. 28. Serve as an inspirational network for local and national politicians, library employees and others taking an interest in libraries and the information and cultural sectors.</li></li></ul><li>Membership figure<br />2008<br />93 of 98 Municipalities <br />Representing 95% of<br />Population 5,5 mil.<br />
  29. 29. Membership 2008<br />
  30. 30. How does DLA work<br /><br />
  31. 31. <ul><li>Lobbying towards all relevant decision makers
  32. 32. Raising awareness and debate on relevant matters
  33. 33. DB Annual Meeting – is the meeting place for politicians and the public library sector
  34. 34. National and regional library conferences on hot topics
  35. 35. Carrying out, initiating and participating in library projects and surveys
  36. 36. Participating in official hearings/central committees nationally and internationally</li></ul>How does DLA work<br />Annual Meeting 2009 <br />
  37. 37. Challenges<br />Support transformation of Yesterday’s Library to The 21st Century LIBRARY (physical and digital)<br />Make politically approved library strategies on a National and Local level <br />Focus on the Local Government and the local election in 2009<br />
  38. 38. A policy should guide us between two extremes<br />UTOPIA –ITC is exploited to createthe ultimate library:integrated access toknowledge, culture andsupport in the daily lives of all citizens…<br />DYSTOPIA – Libraries cannot pay prices on download of copyrightedmaterial – access becomesrestricted along with digitalmonopolies. Digital dividewidens and social tensiongrow<br />
  39. 39. There is a route – but it is stony<br /><ul><li>We should avoid Dystopia and fight for Utopia
  40. 40. Develop a vision for the ’new public library’
  41. 41. Create strategies on a local, national and European level (and global perhaps?)
  42. 42. Run projects with new services
  43. 43. Take the library out to where people are now
  44. 44. Build partnerships and
  45. 45. Become part of ’new public service’</li></li></ul><li>New narrative frame<br />We need to create a new narrative frame<br />Create a definition for what the modern library is <br />Constantly debating <br />how to describe it.<br />
  46. 46. Maslow&apos;s Hierarchy of Needs Chart<br />Traditional <br />Modern <br />Self- Actualization<br />Esteem Needs<br />Social Needs<br />Safety Needs<br />Physiological Needs<br />
  47. 47. The modernlibrary<br /><ul><li>is an house of identity
  48. 48. more than just books
  49. 49. developedtogetherwithusers
  50. 50. contributes to the knowledge society
  51. 51. create community benefits and social capital</li></li></ul><li>New trends- where are we?<br /><ul><li>Digital content is already dominating
  52. 52. Social technologies are entering the library
  53. 53. User driven innovation is a must
  54. 54. The library space is becoming the medium –users define it
  55. 55. New public value and a new commitment to serve all kinds of users
  56. 56. Lifelong learning and promotion of various literacy programmes
  57. 57. Partnerships help the library to serve outside the walls –wherepeopleare</li></li></ul><li>
  58. 58. Three major challenges for the library <br />Integrate library services in daily lives of citizens<br />Develop new services from user driven innovation<br />Reach out with offers relevant to the whole population<br />
  59. 59. Integrate library services in daily life<br />relevant e-content – journals, e-books, music, films, multimedia,computer-games<br />on a 24/7 basis<br />download should be permitted to relevant platforms: pc’s, reader devices like Kindl, Ipods, cell-phones ….<br />The library space – the third place – should offer lifelong learning opportunities, cultural experience, inspiration & involvement<br />
  60. 60. Examples of films under a MPLC Umbrella License DLA had made<br />
  61. 61. Present new services- user driven innovation<br />Literacy programs,<br />lifelong learning, <br />e-learning,<br />workshops, <br />bookclubs<br />job applications, <br />coping withnew technology, <br />meet theartist, <br />maintain yourmotorbike, garden, house…..<br />love, dating at the internet <br />….and much, much, more<br />
  62. 62.
  63. 63. Reach out- relevant offers to the entire population<br />Think in terms of public service<br />Work systematically with new partnerships and varied offers to all segments<br />Meet people where they are:<br />on the web, <br />in their homes,<br />in schools, <br />on the job, <br />in the club, <br />at the concert or the football match<br />
  64. 64. &apos;Learn more about IT&apos;<br />We want to:<br />place the library as the institution that ensures that all citizens can get the necessary confidence and skills to exploit the digital opportunities <br />actively work to make citizens aware of many digital self service solutions <br />through education, reduce the IT knowledge gap between parents and children <br />raise awareness of IT as a necessary competence for the continued development of Denmark as a democratic society<br />
  65. 65.
  66. 66. Book Start helps children <br />The children get a book package four times<br />When the child is six and 12 months, the library visits the families at home.<br />When the child is 18 months, the family are invited to collect a book package at the library<br />By the child&apos;s third birthday, provides an book package in association with daycare in the local area. <br />Libraries organize language stimulation activities for children and give inspiration to parents about children&apos;s language and reading.<br />
  67. 67. Book start in Slagelse<br />Kirsten Slot Larsen og Arne LarsenEmployees from Slagelse Libraries<br />Bags with logo.You need to recognize the employees from Slagelse libraries<br />
  68. 68. Ammunition for the campaign <br />-in the municipalities<br />Fortælle hvad Bibliotekerne kan<br />
  69. 69. I hope I made my point of the importance of working politically<br />And creating a new definition for what the modern library is if we still want the politicians and the public recognition and support we need to put Libraries to the political agenda <br />
  70. 70. BringingLibraries<br />On the agenda - Let’s do it together ! <br />Michel Steen-Hansen<br /><br />
  71. 71. See the Movie<br />See You in DENMARK!<br /><br />Black Diamond/The Royal Library<br />Multimediahous in Århus<br />
  72. 72. Chicago Public Library<br />
  73. 73.
  74. 74. See You in DENMARK!<br /><br />Remarkable Danish library buildings and projects clockwise from top-left:<br />Black Diamond/The Royal Library<br />Naerum Gymnasium Library<br />Middelfart ”KulturØen” PL + Experimental Search/ Aarhus PLHjoerring Experience PL<br />