Research Task 1 By Felipe Palacio Nathan Washington Omar Dar Saifur Siddique
 
<ul><li>To encourage the audience to watch ‘Wallace and Gromit: Curse of the Were-Rabbit’ during autumn half term </li></u...
Target Audience <ul><li>Originally produced in 1989 with the movie release in 2005 bringing a variety of ages to see the f...
Interaction <ul><li>Competitions and prizes for both the children and adults to enter </li></ul><ul><li>Children are into ...
 
Promotional Products <ul><li>Wallace and Gromit also get adults interested by selling Wallace and Gromit home ware such as...
Similar products <ul><li>Creature comforts used the same clay animations with voices taken from real interviews to members...
 
<ul><li>Pingu also uses the same concept but without the voices </li></ul><ul><li>Kids could just watch without words and ...
The press is a good way of promoting  this film because many people read the news paper and 20% of these who read it are y...
Sources Page <ul><li>http://www.wandg.com/ </li></ul><ul><li>http://www.comparestoreprices.co.uk/images/mc/mcfarlane-toys-...
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Case Study: Wallace & Gromit powerpoint

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Case Study: Wallace & Gromit powerpoint

  1. 1. Research Task 1 By Felipe Palacio Nathan Washington Omar Dar Saifur Siddique
  2. 3. <ul><li>To encourage the audience to watch ‘Wallace and Gromit: Curse of the Were-Rabbit’ during autumn half term </li></ul><ul><li>To be able to beat the rivals, e.g. ‘Lord of War’ </li></ul><ul><li>To become the top best film over the opening weekend </li></ul>
  3. 4. Target Audience <ul><li>Originally produced in 1989 with the movie release in 2005 bringing a variety of ages to see the film </li></ul><ul><li>Pressing the red button on the sky remote would lead you to the sky gamestar where children could play a game encouraging them to see the film </li></ul>
  4. 5. Interaction <ul><li>Competitions and prizes for both the children and adults to enter </li></ul><ul><li>Children are into the characters and merchandise while the adults would understand the comedy better such as the dog fight with dogs </li></ul>
  5. 7. Promotional Products <ul><li>Wallace and Gromit also get adults interested by selling Wallace and Gromit home ware such as salt and pepper pots </li></ul><ul><li>They also gave promotional cups with pg tips </li></ul><ul><li>Free toys with MacDonald's happy meals </li></ul><ul><li>Wallace and Gromit accessories prior to the films release </li></ul>
  6. 8. Similar products <ul><li>Creature comforts used the same clay animations with voices taken from real interviews to members of the public on animal characters </li></ul><ul><li>British people just like Wallace and Gromit </li></ul>
  7. 10. <ul><li>Pingu also uses the same concept but without the voices </li></ul><ul><li>Kids could just watch without words and understand what was going on </li></ul><ul><li>However not British like </li></ul><ul><li>Wallace and Gromit or </li></ul><ul><li>creature comforts </li></ul>
  8. 11. The press is a good way of promoting this film because many people read the news paper and 20% of these who read it are young people and teenagers. this method could be an alternative to the TV ads . TV adverts are the best and most effective way of advertising a product, especially during a certain ad slot sometimes between programs that the target market may watch. this would make sure that the target market is watching and looking at the ad.
  9. 12. Sources Page <ul><li>http://www.wandg.com/ </li></ul><ul><li>http://www.comparestoreprices.co.uk/images/mc/mcfarlane-toys-wallace-and-gromit-and-the-curse-of-the-were-rabbit-anti-presto-gromit.jpg </li></ul><ul><li>http://www.digitalcomicnews.com/wp-content/uploads/2011/06/wallace-gromit.jpg </li></ul><ul><li>http://www.movieweb.com/movie/wallace-gromit-the-curse-of-the-were-rabbit/dog-fight </li></ul><ul><li>http://www.movieposterdb.com/posters/05_11/2005/0312004/l_64880_0312004_87334b9e.jpg </li></ul><ul><li>http://www.dvdactive.com/reviews/dvd/creature-comforts-vol-1.html </li></ul><ul><li>http://ctchannel.files.wordpress.com/2009/12/creaturecomforts.jpg </li></ul><ul><li>http://www.awn.com/files/imagepicker/1/strike01_CreatureComforts.jpg </li></ul><ul><li>http://4.bp.blogspot.com/_v2SB999HmjQ/TUeA1-wtkCI/AAAAAAAABbA/eieeohf-a9A/s1600/pingu.jpg </li></ul><ul><li>http://www.imdb.com/title/tt0312004/ </li></ul><ul><li>http://en.wikipedia.org/wiki/Wallace_%26_Gromit:_The_Curse_of_the_Were-Rabbit </li></ul><ul><li>http://en.wikipedia.org/wiki/Pingu </li></ul>
  10. 13. Thank You for Watching

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