SlideShare a Scribd company logo
Anil Garg, CIO, Dabur India (FMCG) giant gives an
apt message to his peers, “Most of our
fraternity works as CTOs not CIOs. If we free
ourselves from infrastructure hassles by using
outsourcing and moving to the Cloud, we can
actually become business enablers and move
from being a CTO to a CIO. This is the
opportunity. Go ahead without inhibitions, it
works!”
Opportunities for FMCG companies
to drive much greater value
from cloud computing
1
New product and process
innovation
The use of cloud to help drive product and process innovation is still
limited. In process innovation cloud bases enterprise innovation
management platform that captures and connects employees,
consumer and consumer insights is still in nascent stage. Online
cloud based platforms can be designed to capture feedbacks from
consumers, shoppers to design future products
2
Forecasting and planning:
To understand consumer segment, their preferences, effects of
promotional offers, new product launches cloud based analytic and
social media can be used. Cloud based platform can be used for
automatic order generation and forecast.
3
Manufacturing and Supply
chain
Cloud computing can be used for production, logistic and capacity
management. It can be useful for automated field management process, in
store intelligence to understand the gap in the supply chain, mobile
solutions for distribution management
4
Back office functions:
It can increase the existing ERP solution to manage growing market
diversity, can improve knowledge management capacity, can streamline
recruitment and HR process to help attract and retain the existing talent.
5
New product and process
innovation
The use of cloud to help drive product and process innovation is still limited.
In process innovation cloud bases enterprise innovation management
platform that captures and connects employees, consumer and consumer
insights is still in nascent stage. Online cloud based platforms can be
designed to capture feedbacks from consumers, shoppers to design future
products
Some of the FMCG
giants on Cloud
Consumer giant Unilever
announced plans to double its
business by 2020. Instead of
adding layers of IT infrastructure
to prepare for rapid business
growth, Unilever’s globalization
strategy involved the use SAP ERP
on cloud network
Another consumer goods
conglomerate Procter & Gamble
(P&G) has signed a contract with
world known cloud player to move
all their internal and external
data on cloud. They will be
responsible for hosting P&G’s
manufacturing, procure-to-pay,
order-to-cash, physical
distribution and financial systems
on their cloud.
Dabur’s example is unique
because the company has a
customized design and approach
to deploying Exchange on the
Cloud. Dabur still retains
its primary Exchange server in its
own Data Center.
Kwality Dairy India Limited (KDIL),
a leading dairy and dairy
products company in Northern
India, which processes about 1.7
million liters of milk per day,
selected cloud to improve the
dairy’s operational efficiency and
productivity in its bid to become
a global milk and dairy products
company.
Amul, the iconic Indian brand, has
also turned to technology to help
bring in process efficiencies to
support their accelerated growth
plans.
“So to meet current and
emerging demands, consumer
product companies must act
now. Those that do not act miss
out on the chance to strengthen
capabilities their rivals are
rapidly acquiring.
thanks!
For More information visit us on
www.esds.co.in

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Consumer goods are moving fast to the cloud!

  • 1.
  • 2. Anil Garg, CIO, Dabur India (FMCG) giant gives an apt message to his peers, “Most of our fraternity works as CTOs not CIOs. If we free ourselves from infrastructure hassles by using outsourcing and moving to the Cloud, we can actually become business enablers and move from being a CTO to a CIO. This is the opportunity. Go ahead without inhibitions, it works!”
  • 3. Opportunities for FMCG companies to drive much greater value from cloud computing
  • 4. 1 New product and process innovation The use of cloud to help drive product and process innovation is still limited. In process innovation cloud bases enterprise innovation management platform that captures and connects employees, consumer and consumer insights is still in nascent stage. Online cloud based platforms can be designed to capture feedbacks from consumers, shoppers to design future products
  • 5. 2 Forecasting and planning: To understand consumer segment, their preferences, effects of promotional offers, new product launches cloud based analytic and social media can be used. Cloud based platform can be used for automatic order generation and forecast.
  • 6. 3 Manufacturing and Supply chain Cloud computing can be used for production, logistic and capacity management. It can be useful for automated field management process, in store intelligence to understand the gap in the supply chain, mobile solutions for distribution management
  • 7. 4 Back office functions: It can increase the existing ERP solution to manage growing market diversity, can improve knowledge management capacity, can streamline recruitment and HR process to help attract and retain the existing talent.
  • 8. 5 New product and process innovation The use of cloud to help drive product and process innovation is still limited. In process innovation cloud bases enterprise innovation management platform that captures and connects employees, consumer and consumer insights is still in nascent stage. Online cloud based platforms can be designed to capture feedbacks from consumers, shoppers to design future products
  • 9. Some of the FMCG giants on Cloud
  • 10. Consumer giant Unilever announced plans to double its business by 2020. Instead of adding layers of IT infrastructure to prepare for rapid business growth, Unilever’s globalization strategy involved the use SAP ERP on cloud network Another consumer goods conglomerate Procter & Gamble (P&G) has signed a contract with world known cloud player to move all their internal and external data on cloud. They will be responsible for hosting P&G’s manufacturing, procure-to-pay, order-to-cash, physical distribution and financial systems on their cloud.
  • 11. Dabur’s example is unique because the company has a customized design and approach to deploying Exchange on the Cloud. Dabur still retains its primary Exchange server in its own Data Center. Kwality Dairy India Limited (KDIL), a leading dairy and dairy products company in Northern India, which processes about 1.7 million liters of milk per day, selected cloud to improve the dairy’s operational efficiency and productivity in its bid to become a global milk and dairy products company.
  • 12. Amul, the iconic Indian brand, has also turned to technology to help bring in process efficiencies to support their accelerated growth plans.
  • 13. “So to meet current and emerging demands, consumer product companies must act now. Those that do not act miss out on the chance to strengthen capabilities their rivals are rapidly acquiring.
  • 14. thanks! For More information visit us on www.esds.co.in