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PnP case study

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PnP case study

  1. 1. Pick n Pay Case studyMonitoring period: 03 October- 09 OctoberCriteria: SA mentions only | Only English commentsPick n Pay is not an existing or previous saidWot clientAuthor : Bridgette Tsheole www.saidwot.com
  2. 2. Top 20 Companies According to you, Pick n Pay is on No 4 in their list of Top 20 companies. www.saidwot.com
  3. 3. But is this true online as well? To test this, we ran a 1 week demo on saidWot. www.saidwot.com
  4. 4. Said what?162 people spoke about Pick n Pay in the space of a week. Majority was posted on social media www.saidwot.com
  5. 5. Online buzz www.saidwot.com
  6. 6. Feelings 30% negative versus 17% positive www.saidwot.com
  7. 7. Audience 60% 40% www.saidwot.com
  8. 8. Preferred platforms Talking, complaining and complimenting Pick n Pay happens mainly on Twitter. 161 1 www.saidwot.com
  9. 9. The Reach 150 000 people were exposed comments made about Pick n Pay. Pick n Pay customers have an average of 710 friends www.saidwot.com
  10. 10. Service More than 60 comments about service delivery. Majority negative www.saidwot.com
  11. 11. Branches Centurion Mall Daveyton Trade Route Mall www.saidwot.com
  12. 12. Branches Benmore Gardens & Greenstone Woodmead Paarl www.saidwot.com
  13. 13. The good…Response TimeGood feedback on their response time for complaints on social media www.saidwot.com
  14. 14. The bad…Products Errrrr rotten Goodies… www.saidwot.com
  15. 15. Their response www.saidwot.com
  16. 16. Pick n Pay on twitter Active, engaged & involved www.saidwot.com
  17. 17. Pick n pay on facebook Almost 30 000 fans www.saidwot.com
  18. 18. The Outcome www.saidwot.com
  19. 19. Your thoughts?All the information in this case study was gathered using our own ORM tool,saidWot.Any suggestions, questions or queries, contact us! www.saidwot.com

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