MTN RadioAwardsA saidWot CaseStudyJanuary - April 2012Compiled by @etta_howell
The Formalities This Case Study is based on 50% of comments received between the 1st of January 2012 and 15 April 2012. It is based on comments from around the world. This case study was not compiled for the Future Group and MTN Radio Awards and shared with their permission. saidWot is the official social media partner and category sponsor for the MTN Radio Awards. If you would like more information about saidWot, please contact us: www.saidwot.com/contact-us For more information on the MTN Radio Awards, please visit their website: http://www.mtnradioawards.com
Said What?The aim of the MTN Radio Awards is to celebrate great South African radio by acknowledging those who contribute to making this such a wonderful industry.The awards are based on creativity, presentation, value and production and judged by a panel of 22 judges, who are all industry experts. All stations are welcome to enter the awards.The 3rd annual MTN Radio Awards Gala Dinner was hosted on the 14th of April 2012. @MTNRadioAwards MTN Radio Awards
Where did the conversation take place? 2 995 comments posted on Social Media Platforms 1 059 articles on Websites 300 Blog posts 51 articles posted on News sites Comments and articles were also posted on Wikipedia and mobi sites.
Where on earth are they? The awards were discussed worldwide, with majority of the comments and shares originating from South Africa and the USA.
Where on earth are they?Johannesburg: 22%Pretoria: 11%Pot Elizabeth: 15%Potchefstroom: 1%
Where did they leave a mark? 2 662 Tweets 333 Status updates (excluding wall posts to MTN Radio Awards) 54 videos on YouTube 47 Articles on Techtalkafrica.com 16 Articles on themarketingsite.com
Trending Topics Winners: 698 comments, including links to articles and social media updates from the event itself. Nominees: 750 comments. @MTNRadioAwards: 756 comments #MTNRadio (official hashtag): 345 comments #MTN radio awards: 41 comments
Top Tweeters Due to the amount of celebrities in the audience, a high brand reach and awareness was created. Tweets: 20 Total Brand Reach: R1 056 872 Tweets: 2 Total Brand Reach: R77 775.60 Tweets: 40 Total Brand Reach: R501 448
Top Tweeters Tweets: 17 Tweets: 20 Total Brand Reach: R60 907.60 Total Brand Reach: R19 064 Tweets: 2 Tweets: 6 Total Brand Reach: R4 160.80 Total Brand Reach: R6 688.80
Top Tweeters Tweets: 1 Tweets: 11 Total Brand Reach: R3 422.60 Total Brand Reach: R3 317.60 Tweets: 6 Tweets: 23 Total Brand Reach: R1 491.60 Total Brand Reach: R1 090.20
The outcome?Since January, MTN Radio Award’s online presence grew immensely, with their Twitter following increasing with 1 429 people since January (about 20 new followers per day). Relevant hashtags also trended on Twitter on the day that the list ofnominees was made public as well as on the day of the Gala dinner and the following 2 days.
The outcome? This success was due to on-going interaction and relevant content shared on their social media pages and website.This growth indicates success of the brand as well as their greatbrand reach, making it a powerful brand to partner with as well as support.
More Information We have all the data and analysis available that went into writing this case study. If you are interested in receiving this, please contact us on the details below. If you want to know what is being said online about your brand, then contact us on the details below and we will gladly set up a demo account for you. South Africa: United States: Tel: +27 11 021 8740 Tel: +00 (1) 704 450 2403 Email: email@example.com Email: firstname.lastname@example.org Web: www.saidwot.com