Bongi Ngema-Zuma Foundation


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A case study on the Bongi Ngema-Zuma Foundation.

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Bongi Ngema-Zuma Foundation

  1. 1. Bongi Ngema-Zuma Foundation Time Period: 15 Sept – 15 Oct 2011 Author: Neo Mabale The Bongi Ngema-Zuma Foundation is not an existing or past client of saidWot. Local & International coverage All 11 official languages included.
  2. 2. The CauseA heart for diabetes
  3. 3. The Reason“Creating diabetes awareness has always been a passion ofmine.It is a threat to everyone’s life and many people dieunnecessarily simply because they were uninformed. If theyhad known about diabetes, they could have gone fortreatment before the complications started, and they couldhave still been alive today. We need to educate our people onthe disease and teach them to take control of diabetes.”
  4. 4. The 411• The BNZ foundation’s mission is to increase level of awareness about diabetes, its treatment, management and care.• Expose the silent killer.• Work closing with local clinics to spread awareness, especially in the rural communities.
  5. 5. The Facts 1 in 5 people over the age of 35 have type 2 diabetes; more than 50% are unaware of this.
  6. 6. The Feedback neutral, Majority was 6% was positive &no negative comments. Positive coverage includes compliments for the work done by the foundation, as well as Bongi Ngema-Zuma herself.
  7. 7. The Value41 230 people were exposed to a comment about the BNZ Foundation.Free advertising value per comment was R100.30
  8. 8. The Reach 72 comments & articles Majority were in English 61 Tweets 6 website articles3 blog posts
  9. 9. The ImpactLocal as well as international coverage.
  10. 10. The Audience59% 41%
  11. 11. Their Feelings
  12. 12. Their PresencePresent on Facebook & Twitter
  13. 13. Their Presence Present on WhosWhoSA Radio Interviewspromoted via Twitter & Facebook.Regular engagement around World Diabetes Day.
  14. 14. Why this Case Study?World Diabetes Day is on 14 November and creating asmuch awareness about it is crucial in educating people.Particularly people who may be unaware of the disease.Additionally, living with diabetes can be challenging, thus ithelps a great deal to share one’s personal experiences andknowledge with the purpose of encouraging and supportingothers. This is done in order to help people, as well as createsupport systems to manage diabetes and one’s life far moreeffectively.Currently, social media is an effective method people canuse to share their knowledge, experiences and feelingsaround the issue. And when something is shared online, thesuccess of the topic can be measured.
  15. 15. Take control of diabetes walk for a healthy life World Diabetes Day 14 November 2011
  16. 16. Our DetailsAll information for Bongi Ngema – Zuma Foundation was gathered via our ownORM tool saidWot.The Foundation is not a current or past client of saidWot.For further information about our case studies, our software and ourservices, please do not hesitate to contact us on:••• case studies can be found on:• South Africa: United States: Tel: +27 11 021 8740 Tel: +00 (1) 704 450 2403 Email: Email: