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A number of researchers on the field of social media use in companies have put together as collection of case studies http://www.e20cases.org/Fallstudien/. Prof.Dr. Andrea Back from University St.Gallen Switzerland as recently added the case study of a 350 employee international company that implemented Lean methods in managing and operating a company using Google application. This case is special in comparison to other case studies as the implementation was not only a project or a test in a special part of a company. A whole company worked with ist over years.