Marketing<br />By: Miss Iabone<br />
Marketing is the process of planning and executing the pricing, promotion and distribution of ideas, goods, and services t...
Marketing Mix: <br />The unique combination of pricing, promotion, product offerings and distribution system (place) = The...
Product<br />Is the firm's goods or services they are selling. This includes not only physical unit, also package, warrant...
Price<br />Price is determined by demand for the goods and the cost of the goods. <br />The 4 P’s<br />
Place/Distribution<br />How a product flows from producer to customer. Wholesalers link the producer of the goods to the c...
Promotion<br />Different elements that help increase the sale of the product. Examples: advertising, sales, public relatio...
Target Market - the customers who are most likely to buy the firm's products. Also called target audience.<br />Think abou...
Successful companies have different marketing mixes for different products. <br />Marketing is vital to companies because ...
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Marketing

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What is marketing? Basics on marketing

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Marketing

  1. 1. Marketing<br />By: Miss Iabone<br />
  2. 2. Marketing is the process of planning and executing the pricing, promotion and distribution of ideas, goods, and services to create exchanges between buyers and sellers.<br />Definition<br />
  3. 3. Marketing Mix: <br />The unique combination of pricing, promotion, product offerings and distribution system (place) = The target market<br />Marketing Mix (4 P’s)<br />
  4. 4. Product<br />Is the firm's goods or services they are selling. This includes not only physical unit, also package, warranty, and brand and company image.<br />The 4 P’s<br />
  5. 5. Price<br />Price is determined by demand for the goods and the cost of the goods. <br />The 4 P’s<br />
  6. 6. Place/Distribution<br />How a product flows from producer to customer. Wholesalers link the producer of the goods to the customer.<br />The 4 P’s<br />
  7. 7. Promotion<br />Different elements that help increase the sale of the product. Examples: advertising, sales, public relations.<br />The 4 P’s <br />
  8. 8. Target Market - the customers who are most likely to buy the firm's products. Also called target audience.<br />Think about it, fast food restaurant's target market is different than a health food store's target audience.<br />Target Market<br />Target <br />Market<br />Product<br />Price<br />Promotion<br />Place<br />
  9. 9. Successful companies have different marketing mixes for different products. <br />Marketing is vital to companies because it stimulates what makes the company stay alive - sales revenue. Without Marketing, consumers don't know about the product, therefore, the company cannot sell their product.<br />Correctly identifying your target market is key to success.<br />Examples: NFL vs. local ballet company has very different target audiences.<br />Remember…<br />

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