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Presentation1

  1. 1. DIRECT AND ONLINE MARKETINGSUBMITTED TO:MR SHANTANU GHOSH PRESENTED BY: SAHIL DUDEJA CUN 110551023 MBA 1st YEAR CHITKARA UNIVERSITY
  2. 2. ABBOTTIt is an American-based global, diversified (multi-division) pharmaceuticals and health careproducts company.It has 90,000 employees and operates in over 130countries.The company headquarters are in AbbottPark, North Chicago, Illinois.The company was founded by Chicagophysician, Dr. Wallace Calvin Abbott in 1888.In 2010, Abbott had over $35 billion in revenue
  3. 3. ABBATT PRODUCT LINE ANIMAL HEALTH DIAGNOSTIC NUTRITION
  4. 4. ANIMAL HEALTH PRODUCTS1) Sevoflo (sevoflurane)2) CliniCare3) AlphaTRAK
  5. 5. SEVOFLO-KEYWORDS• abbott park• abbott laboratories product• abbott labs products• abbott sevoflo• abbott sevoflurane
  6. 6. CLINICARE-KEYWORDS• abbott lab products• abbott clinicare• abbott animal• abbott care• abbott clinic
  7. 7. AlphaTRAK-KEYWORDS• abbott alpha• abbott alphatrak• abbott labs• alpha TRAk• abbott alpha TRAK I have used these keywords because they are offently used
  8. 8. DIAGNOSTIC PRODUCTS1) ABBOTT PRISM2) CELL-DYN3) FREESTYLE
  9. 9. ABBOTT PRISM-KEYWORDS• abbott diagnostics• abbott prism• abbott promise for life• abbott lab diagnostics• abbott moleculars diagnostics
  10. 10. CELL-DYN KEYWORDS• Cell Dyn• Cell dyn 1800• Cell dyn 3500• abbott cell dyn 3200• abbott cell dyn 1800• abbott cell dyn 3700
  11. 11. FREESTYLE-KEYWORDS• FREESTYLE METER• FREESTYLE LITE METER• FREESTYLE FLASH• ABBOTT FREESTYLE NAVIGATOR• ABBOTT GLUCOMETERI have used these keywords becauseThey have high cpc.
  12. 12. NUTRITION PRODUCTS1) AIIMENTUM2) ENSURE3) ISOMIL
  13. 13. AIIMENTATION-KEYWORDS• ABBOTT SIMALAC• ABBOTT SIMULAC• ABBOTT INFANT FORMULA• ABBOTT BABY FORMULAS• HYPOALLERGENIC FORMULA• BABY FORMULA BRANDS
  14. 14. ENSURE-KEYWORDS• ABBOTT ENSURE PLUS• ABBOTT TUBE FEEDING• ABBOTT ENSURE• ABBOTT PROMISE FOR LIFE• ABBOTT NUTRITION PRODUCTS
  15. 15. ISOMIL-KEYWORDS• ENFAMIL PROSOBEE• ENFAMIL FORMULA• FREE BABY FORMULA LOW IRON BABY FORMULA• SOY BABY FORMULAI have found these keywords used frequently .
  16. 16. THANK YOU

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