Website Must Haves

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SWRA Technically Speaking - Website Must Haves presentation by Kim Wood and Stefanie Hahn

The opinions expressed are our own. Please do not present this commercially without our permission.

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Website Must Haves

  1. 1. (C) 2010 | Kim Wood | http://NewMediaCoffeeTalk.com<br />Website Must Haves<br />According to:<br />Kim Wood<br />~and~<br />Stefanie Hahn<br />
  2. 2. Top 7 Elements a Website Must Have<br />(C) 2010 | Kim Wood | http://NewMediaCoffeeTalk.comand Stefanie Hahn | www.techdaze.net<br />
  3. 3. Make a Good First Impression<br />(C) 2010 | Kim Wood | http://NewMediaCoffeeTalk.comandStefanie Hahn | www.techdaze.net<br />Curb Appeal<br /><ul><li>Template
  4. 4. Common Colors
  5. 5. Same Content as others
  6. 6. Custom Area Photos
  7. 7. Named for Area
  8. 8. Customized Content</li></li></ul><li>Home Search<br />Stop burying the home search on your website! <br />Buyers want to see the search:<br /><ul><li>On the homepage, front and center
  9. 9. Unencumbered – don’t make them sign away the first born to search
  10. 10. Give buyers ALL the listings. </li></ul>(C) 2010 | Kim Wood | http://NewMediaCoffeeTalk.comandStefanie Hahn | www.techdaze.net<br />
  11. 11. CMA & Market Statistics<br />Give market snapshots – there are tons of cool tools that will help you do this … Altos, Top Producer, or do your own through your MLS data. Sellers want to know what the market is doing in their area. <br />(C) 2010 | Kim Wood | http://NewMediaCoffeeTalk.comandStefanie Hahn | www.techdaze.net<br />
  12. 12. What do you want your visitors to do?<br /><ul><li>Sign up for a home finder program that will automatically email listings that match their criteria
  13. 13. Sign up for market statistics
  14. 14. Sign up for your newsletter/email campaigns
  15. 15. Chat online with you or your team
  16. 16. Comment on your posts, write testimonials, be a part of the conversation</li></ul>You want your website visitors to contact youin some way – phone, email, chat or social media. <br />(C) 2010 | Kim Wood | http://NewMediaCoffeeTalk.comandStefanie Hahn | www.techdaze.net<br />Call to Action<br />
  17. 17. Contact<br />Consumers should not have to search your website to find your contact information. <br />Brokerage<br />Our websites must follow our advertising rules. You must display your brokerage information! Be mindful of your brand and brokers rules & guidelines online. Be careful using Realtor in your domain names. <br />(C) 2010 | Kim Wood | http://NewMediaCoffeeTalk.comandStefanie Hahn | www.techdaze.net<br />
  18. 18. Fresh Content<br />Search engines love fresh content. Many agents are incorporating fresh content into their real estate websites by sharing listings & opens, local happenings and educating their consumers. <br />Keep your keywords in mind when you post – any words that you use over and over can be connected with you over time online. What would your keywords be?<br />(C) 2010 | Kim Wood | http://NewMediaCoffeeTalk.comandStefanie Hahn | www.techdaze.net<br />
  19. 19. Resources<br />Where to go for help!<br />(C) 2010 | Kim Wood | http://NewMediaCoffeeTalk.comandStefanie Hahn | www.techdaze.net<br />Try working with what you have already – can you incorporate these elements on your own, with your office/company technology provider or with a good Help Section and a few phone calls?<br />If you need to start fresh … try Wordpress.<br />www.wordpress.com<br />There are tons of companies that will sell you template sites – these are okay as long as you have some decent control over the content and layout.<br />Just ask …<br />
  20. 20. Kim Wood<br />(C) 2010 | Kim Wood | http://NewMediaCoffeeTalk.comandStefanie Hahn | www.techdaze.net<br />Just Ask!<br />Stefanie Hahn<br />www.StefanieHahn.com<br />stef@techdaze.net<br />484-452-4008 mobile<br />http://NewMediaCoffeeTalk.com<br />kim@kimwood.net<br />484-459-4669 mobile<br />

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