For decades, the # key sat at the end of the telephone dialpad alone, not sure what its role was in life. Suddenly we were tagging everything…but what does it really mean? Let’s end the hashtag confusion and break those little suckers down. We will explain the why and how of hashtags, plus review best practice for using hashtags across the web. For the videographers in the room, we will cover best practices for tagging your videos on YouTube. More than just creating a funny string of words bound by the # , learn how tags and collected conversations benefit your relationship with search and maximize your impact online.