DIY Email Marketing


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Do It Yourself Email Marketing for 2013 -- Expect to hear about - contact list management, content ideas, scheduling samples and plan creation.

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  • CAN-SPAM supersedes all state laws which attempt to directly regulate commercial e-mail. It applies to all commercial e-mails whether sent by the largest e-mail advertising companies or small businesses sending only a few unsolicited commercial e-mails to small, targeted groups of consumers. Real estate Brokers need to understand all of the CAN-SPAM act requirements if even one of their agents intends to advertise using e-mail as a medium.
  • More Resources:Common Sense Look at Can-SpamCan-Spam Act – A Compliance Guide for BusinessesHave You Heard of the Can-Spam Act for Email?
  • The lists need to make sense to you – so group people how you want.
  • The lists need to make sense to you – so group people how you want.
  • You will need your NRDS# to login and start using the content here.
  • Find, copy and paste – into Word, an email, whatever you are using. Include a link back to the article on your website.
  • >>> $15/m
  • >>> $30/m
  • >>> $19/m for basic plan
  • CB Works > Sales Associate Quick Links (green, left sidebar) > click on XpressDocs >>> $9.95 to 59.95 (based on # of emails sent each month)
  • DIY Email Marketing

    2. 2. Webinar GoalsToday I want to help you get started with a realplan, real content and a real totally achievableway to rock your email marketing in 2013.Let’s do this … (c) Stefanie Hahn | | January 2013
    3. 3. Caution: Can- SpamWhenever you send an email messagepromoting a product or service – you will needto comply with the Can-Spam Act.To comply, your email message should have: An opt-out notice & mechanism Your physical office address Clearly note that you are advertising/soliciting (c) Stefanie Hahn | | January 2013
    4. 4. Sample Opt-Out TextTo be placed at the bottom of yourmarketing emails:Please note: If you do not wish to receivefurther emails from us, please reply to thismessage with the word REMOVE in theemail subject or body, and you will beremoved from our mailing list. (c) Stefanie Hahn | | January 2013
    5. 5. ContactList THE MOST VITAL PART – GETTING YOUR CONTACTS TOGETHER.Management (c) Stefanie Hahn | | January 2013
    6. 6. Contact List ManagementHere’s the bad news. This partmay be painful.Getting your list together can betedious, but totally worth it. Gothrough your email contacts, oldholiday card lists, excelspreadsheets and social media. (c) Stefanie Hahn | | January 2013
    7. 7. Grouping ContactsCreate small and targeted lists. Past Clients Renters Homeowners Neighbors Farms (c) Stefanie Hahn | | January 2013
    8. 8. Storage of ContactsOnce you begin gathering your information, whereto store your contacts becomes important.• An Excel or Google Docs spreadsheet• Within your email programTip: Keep the version in your email up-to-dateand download it as a spreadsheet every so often. (c) Stefanie Hahn | | January 2013
    10. 10. Write It!Write it? Yes … or photograph it. Better yet –video it! This is your marketing plan.Write about:• Local market stats, events, area information• New store or restaurant openings• Ask a resident – Why this town?• An experience (how you helped, what you learned)• How you work (steps involved in listings, FTBH’s)• Share area photos, history, architecture• Homeowner tips, garden advice, whatever you are into• Real estate terms and tips (c) Stefanie Hahn | | January 2013
    11. 11. Get InspiredThe best thing you can do to get inspired? READ.Newspapers, area blogs, local newsletters andmagazines – all great places to find inspiration!Try places like HouseLogic and your own resourcelibrary on your website too.You will find ideas … I promise. (c) Stefanie Hahn | | January 2013
    12. 12. HouseLogicNAR has a great content resource for Realtors®located at: (c) Stefanie Hahn | | January 2013
    13. 13. (c) Stefanie Hahn | | January 2013
    14. 14. Your WebsiteYou’ve got great content sitting on your website! (c) Stefanie Hahn | | January 2013
    15. 15. (c) Stefanie Hahn | | January 2013
    16. 16. Plan MONTH-BY-MONTH PLANS YOU CAN USECreation (c) Stefanie Hahn | | January 2013
    17. 17. Plan CreationJanuary Hello and HNY video Beating the winter blues Selling your home in winter Brrrrr Buying in Winter Keeping the heat in Winter remodeling projects For your locals: Market update Local news Area events Mortgage term (c) Stefanie Hahn | | January 2013
    18. 18. Plan CreationFebruary Happy Valentines Day video Presidential history What’s on your “honey do list” for Spring Renting vs. Owning Energy (and $) saving tips How to price your home For your locals: Market update Local news Area events Title term (c) Stefanie Hahn | | January 2013
    19. 19. Plan CreationMarch Spring forward announcement Getting your garden started Spring cleaning – get the cobwebs out Spring market tips for sellers video Benefits of buyer agency Who pays for what? For your locals: Market update Local news Area events Appraisal term (c) Stefanie Hahn | | January 2013
    20. 20. Plan CreationApril Questions to ask before hiring a contractor video Tips for a successful Open House The listing process Rainy day boredom beaters Understanding a home inspection report The showing appointment For your locals: Market update Local news Area events Mortgage term (c) Stefanie Hahn | | January 2013
    21. 21. Plan CreationMay Gardening tips and tricks Happy Mothers Day video Multi-generational living Consider downsizing Is it time for a price adjustment? What to offer For your locals: Market update Local news Area events Appraisal term (c) Stefanie Hahn | | January 2013
    22. 22. Plan CreationJune Outdoor living Patio and deck remodels The grass is always greener … Understanding the PA agreement of sale The loan process video Evaluating an offer For your locals: Market update Local news Area events Mortgage term (c) Stefanie Hahn | | January 2013
    23. 23. Schedulin LET’S SET A SCHEDULE YOU CAN LIVE WITHg Samples (c) Stefanie Hahn | | January 2013
    24. 24. Remember Why … 72% report checking their email 6 or more times a day and a 20 – 30% response rate compared to 1- 2% on postal mail … photo screenshots taken directly from: http://blogsconstantcontact.files.wordpress. com/2011/12/emailmarketing.png (c) Stefanie Hahn | | January 2013
    25. 25. Determine How OftenJanuary Hello and HNY video Look at your list. Who do you Beating the winter blues really need to stay on top of Selling your home in winter and who do you just need to Brrrrr Buying in Winter keep in touch with? Keeping the heat in Winter remodeling projects Aggressive – 2 to 3 emails/m Intermediate – 1 to 2/m For your locals: Keep In Touch – 1/m Market update Local news For those you are emailing Area events more often – try to mix it up Mortgage term a bit, use photo and video. (c) Stefanie Hahn | | January 2013
    26. 26. Determine How OftenJanuary Hello and HNY video <<< Week 1 (hot, LW, cold) Beating the winter blues Selling your home in winter <<< Week 2 (hot) Brrrrr Buying in Winter Keeping the heat in Winter remodeling projects <<< Week 3 (hot, LW) For your locals: For your locals – set up a Market update template that includes these Local news things and send it out once a Area events month. Add in more content Mortgage term when needed. (c) Stefanie Hahn | | January 2013
    27. 27. Suggestions Pick one day a month to get your content ready. By ready I mean – have the emails in your draft folder, complete, spell-checked, addressed and truly ready. Calendar your send-out dates. Stick to them. Write it down. Keep yourself prepped one month in advance (at least). (c) Stefanie Hahn | | January 2013
    28. 28. How to YES … (c) Stefanie Hahn | | January 2013
    29. 29. Most Photos Are BlockedMany of our email services block photos inembedded into emails automatically – requiringthe reader to “click to view photos”.Consider that most people are reading the majorityof their email on their mobile device and will notclick to view your photos (or might move on if theydo and have to wait for the download). (c) Stefanie Hahn | | January 2013
    30. 30. Most Photos Are BlockedThis is not effective. (c) Stefanie Hahn | | January 2013
    31. 31. Send Individually or BCCIf your lists are small enough – send individually.If they are larger, use the blind carbon copy box(or BCC). Do not send to more than 50 people atone shot if you are doing this on your own. (c) Stefanie Hahn | | January 2013
    32. 32. Keep it Simple Want to be read? Keep it simple – honest. (c) Stefanie Hahn | | January 2013
    33. 33. If this is all IF THIS ISN’T YOUR THING, WHERE YOU CANtoo much GO TO PAY FOR ROCKIN EMAIL MARKETING… (c) Stefanie Hahn | | January 2013
    34. 34. Constant Contact (c) Stefanie Hahn | | January 2013
    35. 35. Sharper Agent (c) Stefanie Hahn | | January 2013
    36. 36. Happy Grasshopper (c) Stefanie Hahn | | January 2013
    37. 37. Xpressdocs (c) Stefanie Hahn | | January 2013
    38. 38. Thank You! Thanks so much for watching. I hope you gained some valuable knowledge about setting up your email marketing for 2013. Reach out with questions! Stefanie Hahn (c) Stefanie Hahn | | January 2013