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Example and  analysis of a new product planning and diffusion for a consumer product<br />                                ...
Consumer Product<br />A consumer productis generally any tangible personal property for sale and that is used for personal...
Pictorial View<br />
Product Planning Cycle<br />
New Product Development Process <br />
Product diffusion curve<br />
Relation with social class<br />Upper upper<br />Innovator<br />Lower upper<br />Early adopter<br />Middle <br />EarlyMajo...
Bass’s Theory of diffusion<br />
Explanation<br />m-the total no. of people who will eventually use the product<br />P(Coeff. Of innovation)-The likelihood...
IDEA GENARATION<br />“I saw families riding around on scooters with kids standing up and the mother carrying a baby and si...
SCREENING<br />CHOOSING BEST IDEA FOR FURTHER DEVELOPMENT<br />Company capabilities to produce & market the product<br /> ...
Concept testing<br />Seeking potential buyers’ responses to a product idea<br />Low cost determination 100000(excluding ta...
BUSINESS ANALYSIS<br />Traffic problem<br />Basic needs<br />Estimation of sales<br />Time sale<br />Replacement sale<br /...
Contnd…<br />
PRODUCT   DEVELOPMENT<br />The car was designed at Italy's Institute of Development in Automotive Engineering<br />
The Nano will be available in three trim levels:<br />Standard-without A.C. <br />Deluxe-The Deluxe and Luxury variants wi...
Test Marketing<br />Alpha Test<br />Beta Test<br />Gama Test<br />
evolution of TATA nano<br />
COMMERCIALISATION<br />Crossing all Barriers (Political,Techinical) Tata promise to launched NANO in Feb,26,2009.<br />
What an IDEA<br />ji<br />
“Life  is a multidimensional plane of n-number of psychological variables…”<br />
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Ppt marketing

  1. 1. Example and analysis of a new product planning and diffusion for a consumer product<br /> -Gautam Saha<br />
  2. 2. Consumer Product<br />A consumer productis generally any tangible personal property for sale and that is used for personal, family, or household for non-business purposes.<br />As an example, The United States Consumer Product Safety Act has an extensive definition of consumer product, which begins:<br />CONSUMER PRODUCT.--The term ‘‘consumer product’’ means any article, or component part thereof, produced or distributed <br />(i) for sale to a consumer for use in or around a permanent or temporary household or residence, a school, in recreation, <br />(ii) for the personal use, consumption or enjoyment of a consumer in or around a permanent or temporary household or residence, a school, in recreation, or otherwise; but such term does not include— <br />(A) any article which is not customarily produced or distributed for sale to, or use or consumption by, or enjoyment of, a consumer,<br />
  3. 3. Pictorial View<br />
  4. 4. Product Planning Cycle<br />
  5. 5. New Product Development Process <br />
  6. 6. Product diffusion curve<br />
  7. 7. Relation with social class<br />Upper upper<br />Innovator<br />Lower upper<br />Early adopter<br />Middle <br />EarlyMajority<br />Upper lower<br />LateMajority<br />Lower Lower<br />Laggards<br />
  8. 8. Bass’s Theory of diffusion<br />
  9. 9. Explanation<br />m-the total no. of people who will eventually use the product<br />P(Coeff. Of innovation)-The likelihood that somebody who is not yet using the product will start using it because of mass media coverage or other external factors<br />Q(coeff.of imitation)-The likelihood that someday who is not yet using the product will start using it because of‘WORD-OF-MOUTH’ or other influence from those already using the product<br />N-no.of person <br />
  10. 10.
  11. 11. IDEA GENARATION<br />“I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”.<br /> “RATAN TATA”<br />
  12. 12. SCREENING<br />CHOOSING BEST IDEA FOR FURTHER DEVELOPMENT<br />Company capabilities to produce & market the product<br /> Nature & wants of Buyer<br />
  13. 13. Concept testing<br />Seeking potential buyers’ responses to a product idea<br />Low cost determination 100000(excluding tax)<br />Electric Model<br />Gasoline Model <br />
  14. 14. BUSINESS ANALYSIS<br />Traffic problem<br />Basic needs<br />Estimation of sales<br />Time sale<br />Replacement sale<br />Repeat sale<br />Estimation of cost &profit<br />Break even analysis<br />Demand & potentiality<br />NANO<br />Parking problem<br />
  15. 15. Contnd…<br />
  16. 16. PRODUCT DEVELOPMENT<br />The car was designed at Italy's Institute of Development in Automotive Engineering<br />
  17. 17. The Nano will be available in three trim levels:<br />Standard-without A.C. <br />Deluxe-The Deluxe and Luxury variants will get AC and body colored bumpers <br />Luxury-Luxury variant will also have alloy wheels, fog lamps and ICE <br />Two types of variant cars are available:<br />Gasoline variant(G-Variant) <br />Electric Variant(E-Variant)<br />
  18. 18. Test Marketing<br />Alpha Test<br />Beta Test<br />Gama Test<br />
  19. 19. evolution of TATA nano<br />
  20. 20. COMMERCIALISATION<br />Crossing all Barriers (Political,Techinical) Tata promise to launched NANO in Feb,26,2009.<br />
  21. 21.
  22. 22. What an IDEA<br />ji<br />
  23. 23. “Life is a multidimensional plane of n-number of psychological variables…”<br />

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