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Chatroom.Marketing Techniques.
These are like predatory eyes and they                                     give a hint to the kind of character           ...
This is one of the slogans for the                                This is an alternate DVD cover for the film.            ...
http://www.youtube.com/watch?v=X8            Wlb96gyXQ• This is the international (Europe mostly, this film wasn’t that bi...
http://www.youtube.com/watch?v=Xs    Uz1Dh_WAk&feature=related• This is the UK trailer.• It has a voiceover, unlike the in...
http://www.youtube.com/user/ChatroomTheMovie?feature=watch#p/u/10/          XsUz1Dh_WAk• This is the official YouTube chan...
Other Marketing Things.• The film also did many ‘take-over’ pages on  websites such as Bebo and Myspace and other  social ...
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Chatroom Marketing

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Chatroom Marketing

  1. 1. Chatroom.Marketing Techniques.
  2. 2. These are like predatory eyes and they give a hint to the kind of character William is, as he is in the centre of the This grin already eyes. establishes the dynamics between the characters More word play (imagine my before you’ve even seen excitement). This film came out the film: he is the around the same time as The Social predator, they are his Network, so this could be a play on prey. that, but also everyone uses social network sites, and this vilifies them.Their facialexpressions are tense This looks like computerand nervous, showing coding, which let’s thethis is a tense film. audience know it’s about computers and internet and hacking. This is a play on the computer The poster has a dark term that everyone knows colour theme, representing ‘ctrl alt delete’ (love me some the dark themes in the word play). All the people in film. the film look up to William (like he is their ‘task manager’), but instead of helping them, he just messes up their lives. The title appears to glow, much like They’ve mentioned a a computer previous film by Hideo screen, which is Nakata, as not everybody relevant to the knows his name, but film, as it is about everybody has heard of the dangers of the The Ring, so it gives this internet. film some credibility.
  3. 3. This is one of the slogans for the This is an alternate DVD cover for the film. film. It sets the tone for the film,A brief synopsis of It shows the character of Eva in pink, tothe film, so that with a warning, showing it’s going to show her girl-ish nature. be a thriller.people who havenot seen it willknow what it’sabout. The icon not only represents the computer side of the film, as nobody really talks online, they type and so show aStills from the side of themselvesfilm, so that they want to show topeople can see other people. Itsome of the things could also representcan occur in the all the manipulationfilm. and secrets in the film. The DVD cover is made up of profile picture icons, to show how many Technical specs of the film, so that people log on to the web each day. Them moulding to make one face could people who care about that or need to represent that you never really know who you’re talking to online, that know it can know it. people can ‘put on a face’, as William does in the film.
  4. 4. http://www.youtube.com/watch?v=X8 Wlb96gyXQ• This is the international (Europe mostly, this film wasn’t that big anywhere else) trailer for Chatroom.• The beginning is fast, rapid cuts, to show the tension in the film.• It uses glowy font, like a computer font, and it comes out a letter at a time, like it is being typed, keeping in with the main setting of the film.• It mostly shows the deception in the film, saying you can ‘be what you want to be’ and showing clips of the nasty side of the web.• Halfway through, it cuts and starts to look like a gangster film with the whole ‘the player’ ‘the rebel’ thing and the music, which is misleading because it’s not.• It establishes all the main characters.• It establishes the main plot (eventually, it’s a really long trailer, like 3 and a half minutes long, what is this) of William’s manipulation of Jim.• It gets really intense at the end, with the screaming and running and the two guys fighting (which really has not much to do with the film at all, I guess they just wanted more action in the [ridiculously long] trailer), showing the action and tension in the film.
  5. 5. http://www.youtube.com/watch?v=Xs Uz1Dh_WAk&feature=related• This is the UK trailer.• It has a voiceover, unlike the international trailer, and it uses an American voice, which is weird considering it’s a UK film and was never shown in US cinemas.• I think maybe they wanted a US audience, because it gives away a lot of the plot, like US trailers do, but it just never got to the US.
  6. 6. http://www.youtube.com/user/ChatroomTheMovie?feature=watch#p/u/10/ XsUz1Dh_WAk• This is the official YouTube channel for the film.• They released ‘sneak peaks’ a month before the film came out. This is to attract in an audience, as the film didn’t have massive media coverage, so it needed to make its own.• They also did cast interviews, with fan questions as well, to show the cast as young, likeable people, as they are all relatively unknown actors (as one review said, “rarely seen elsewhere but on E4 after 9pm…), and so they had to show that they were alright people so that people would be like “aww, they’re sweet, I’m going to go watch that film now” (I’m so technical it hurts).
  7. 7. Other Marketing Things.• The film also did many ‘take-over’ pages on websites such as Bebo and Myspace and other social networking sites.

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