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The Side Project Accelerator Micro-Workshop

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These are the slides from the Side Project Accelerator Micro-Workshop we ran in San Francisco on august 2016
Find our more on:
http://hackingui.com/sideprojects/
Plus, check out the free email course on how to write your first article here: http://hackingui.com/sideprojects/

Published in: Business

The Side Project Accelerator Micro-Workshop

  1. 1. If you don’t build your dream, someone else will hire you to build theirs. If you don’t build your dream, someone else will hire you to build theirs. ” – Tony A. Gaskins “
  2. 2. The Side Project Accelerator Micro-Workshop David Tintner & Sagi Shrieber present:
  3. 3. David & Sagi David Tintner @dmtintner Sagi Shrieber @sagishrieber
  4. 4. David Tintner @dmtintner Sagi Shrieber @sagishrieber Community for designers, developers and creative entrepreneurs
  5. 5. David Tintner @dmtintner Sagi Shrieber @sagishrieber
  6. 6. The Side Project Accelerator by David Tintner & Sagi Shrieber “Bye bye dayjob!”
  7. 7. The Side Project Accelerator by David Tintner & Sagi Shrieber
  8. 8. The Side Project Accelerator by David Tintner & Sagi Shrieber
  9. 9. The Side Project Accelerator by David Tintner & Sagi Shrieber PHILOSOPHY WRITING PART 1 PART 2
  10. 10. The Side Project Accelerator by David Tintner & Sagi Shrieber PHILOSOPHY PART 1/2
  11. 11. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY The Side Project Life Style
  12. 12. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY Freedom
  13. 13. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY Audience-Driven Product Development
  14. 14. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY
  15. 15. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY Time = Money Time = Audience
  16. 16. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY Am I perceived as a giver or a taker? Did I give my audience real value, before I tried to take something from them? 01 02
  17. 17. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY Put yourself out there
  18. 18. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY Get in front of people’s faces consistentl
  19. 19. The Side Project Accelerator by David Tintner & Sagi Shrieber Obscurity ENEMY is your Grant Cardone, The 10x Rule
  20. 20. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY Kick fear in the ass Decide on a format Set a routine Get yourself in front of people’s faces
  21. 21. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY BE YOURSELF. BE AUTHENTIC.
  22. 22. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY Finding the time
  23. 23. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY It’s all about SETTING EXPECTATIONS
  24. 24. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY Always w!k on
  25. 25. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY Summing Up
  26. 26. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY 01 02 03 04 05 Summing up Always work towards your freedom, and make your decisions based on achieving that freedom We are going to practice audience-driven product development With every piece of content that you put out, ask yourself, am I a giver or a taker? Decide on a format for your content, set up your routines and get yourself out there. Being a thought leader is mandatory for your side project’s success Work on setting expectations and on perfecting “The Switch”
  27. 27. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY 01 02 03 04 05 Summing up Always work towards your freedom, and make your decisions based on achieving that freedom We are going to practice audience-driven product development With every piece of content that you put out, ask yourself, am I a giver or a taker? Decide on a format for your content, set up your routines and get yourself out there. Being a thought leader is mandatory for your side project’s success Work on setting expectations and on perfecting “The Switch”
  28. 28. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY 01 02 03 04 05 Summing up Always work towards your freedom, and make your decisions based on achieving that freedom We are going to practice audience-driven product development With every piece of content that you put out, ask yourself, am I a giver or a taker? Decide on a format for your content, set up your routines and get yourself out there. Being a thought leader is mandatory for your side project’s success Work on setting expectations and on perfecting “The Switch”
  29. 29. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY 01 02 03 04 05 Summing up Always work towards your freedom, and make your decisions based on achieving that freedom We are going to practice audience-driven product development With every piece of content that you put out, ask yourself, am I a giver or a taker? Decide on a format for your content, set up your routines and get yourself out there. Being a thought leader is mandatory for your side project’s success Work on setting expectations and on perfecting “The Switch”
  30. 30. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY Always work towards your freedom, and make your decisions based on achieving that freedom We are going to practice audience-driven product development With every piece of content that you put out, ask yourself, am I a giver or a taker? Decide on a format for your content, set up your routines and get yourself out there. Being a thought leader is mandatory for your side project’s success Work on setting expectations and on perfecting “The Switch” 01 02 03 04 05 Summing up
  31. 31. The Side Project Accelerator by David Tintner & Sagi Shrieber WRITING PART 2/2
  32. 32. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY Finding your idea
  33. 33. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY What are you most about? passionate
  34. 34. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 2/2: WRITING 1000 You need only true fans The Side Project Accelerator by David Tintner & Sagi Shrieber
  35. 35. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY Exercise #1 5 minutes
  36. 36. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY Write down the things that most excite you. What are you most interested in at work? What was the last new thing you learned? What do you most want to learn about? Exercise #1 5 minutes
  37. 37. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY What should I write about today?
  38. 38. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 2/2: WRITING Dotted Line Principle The
  39. 39. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 2/2: WRITING Dotted Line Principle The Scribbled 2Pac - Hip Hop poster on Etsy
  40. 40. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY Exercise #2 5 minutes
  41. 41. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY What is the one thing that I know today about this passion that I wish someone told me earlier? What do I want to study about this passion? Is there something that I want to find out for myself? What is the smallest, most simple thing that I know about this that can give my readers 80% of the value I want to provide? Exercise #2 5 minutes
  42. 42. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY Exercise #2 Prioritize
  43. 43. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 2/2: WRITING Let’s get down with writing!
  44. 44. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 2/2: WRITING The Writing workflow that we found most effective
  45. 45. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 2/2: WRITING The 7 stage writing workflow Write bullets to map out your article01
  46. 46. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 2/2: WRITING The 7 stage writing workflow Write bullets to map out your article Turn those bullets into paragraphs 01 02
  47. 47. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 2/2: WRITING The 7 stage writing workflow Write bullets to map out your article Turn those bullets into paragraphs Write an intro and outro paragraph 01 02 03
  48. 48. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 2/2: WRITING The 7 stage writing workflow Write bullets to map out your article Turn those bullets into paragraphs Write an intro and outro paragraph Images + featured image + social media image 01 02 03 04
  49. 49. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 2/2: WRITING The 7 stage writing workflow Write bullets to map out your article Turn those bullets into paragraphs Write an intro and outro paragraph Images + featured image + social media image Run some final editing 01 02 03 04 05
  50. 50. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 2/2: WRITING The 7 stage writing workflow Write bullets to map out your article Turn those bullets into paragraphs Write an intro and outro paragraph Images + featured image + social media image Run some final editing Publish the post (yay!) 01 02 03 04 05 06
  51. 51. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 2/2: WRITING The 7 stage writing workflow Write bullets to map out your article Turn those bullets into paragraphs Write an intro and outro paragraph Images + featured image + social media image Run some final editing Publish the post (yay!) Then promote your post 01 02 03 04 05 06 07
  52. 52. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 2/2: WRITING 5 minute drill / over time / while at work #1 - Map it out with Bullets
  53. 53. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY Exercise #3 5 minutes
  54. 54. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 1/2: THE PHILOSOPHY Be in the mentality of a “Braindump” and don’t over think! Write just bullets, nothing more than that. 1 word to 2 sentences each The bullets should be IN NO PARTICULAR ORDER You can also add sub-bullets. Again - in no particular order Exercise #3 5 minutes
  55. 55. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 2/2: WRITING #2 - Turn your bullets into paragraphs Where to go from here:
  56. 56. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 2/2: WRITING Elevate your search quality by giving VALUE with your content! Don’t bother with SEO!
  57. 57. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 2/2: WRITING “how may I help?” The approach
  58. 58. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 2/2: WRITING
  59. 59. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 2/2: WRITING EmotionCreate
  60. 60. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 2/2: WRITING
  61. 61. hackingui.com/sideprojects
  62. 62. facebook.com/groups/sideprojects
  63. 63. Thank You David & Sagi
  64. 64. $999 $650 SPA 02 OCTOBER coupon code: MICRO valid until 26th → hackingui.com/spa-payment

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