What does a billion people                                      tuning into YouTube look like?                            ...
The full in-depth research is here:http://bit.ly/sage-vid
The full in-depth research is here:http://bit.ly/sage-vid
The full in-depth research is here:http://bit.ly/sage-vid
The full in-depth research is here:http://bit.ly/sage-vid
The full in-depth research is here:http://bit.ly/sage-vid
Mark Robertson of                        ReelSEO.comThe full in-depth research is here:http://bit.ly/sage-vid
YouTube Character Limits   • YouTube video title up to 100 characters   • YouTube video description up to 5,000     charac...
Adding VideoObject to a video                  page   <div itemprop="video" itemscope itemtype="http://schema.org/VideoObj...
The full in-depth research is here:http://bit.ly/sage-vid
http://www.google.com/webmasters             /tools/richsnippetsThe full in-depth research is here:http://bit.ly/sage-vid
Creating a Video Sitemap   Here is a sample of a Sitemap entry for a page that includes video.   <urlset xmlns="http://www...
The full in-depth research is here:http://bit.ly/sage-vid
Associated Website Annotations Associated Website   annotations   provide verified   partners who are   in good standing a...
Custom video thumbnails                                      •Have a resolution of                                      12...
Friday Internet Marketing with        Sage and Greg      Fridays 3:15 EThttp://www.sagerock.com/live
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Video Search Engine Optimization

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This is my video search engine optimization presentation I made for Pubcon 2013 in New Orleans.
Most of this focuses on YouTube. But the sitemap information and rich snippets information applies to all video publishing environments.

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Video Search Engine Optimization

  1. 1. What does a billion people tuning into YouTube look like? •Nearly one out of every two people on the Internet visits YouTube. •Our monthly viewership is the equivalent of roughly ten Super Bowl audiences. •If YouTube were a country, we’d be the third largest in the world after China and India. •PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times.The full in-depth research is here:http://bit.ly/sage-vid
  2. 2. The full in-depth research is here:http://bit.ly/sage-vid
  3. 3. The full in-depth research is here:http://bit.ly/sage-vid
  4. 4. The full in-depth research is here:http://bit.ly/sage-vid
  5. 5. The full in-depth research is here:http://bit.ly/sage-vid
  6. 6. The full in-depth research is here:http://bit.ly/sage-vid
  7. 7. Mark Robertson of ReelSEO.comThe full in-depth research is here:http://bit.ly/sage-vid
  8. 8. YouTube Character Limits • YouTube video title up to 100 characters • YouTube video description up to 5,000 characters • YouTube tags up to 120 characters. • YouTube comments up to 500 charactersThe full in-depth research is here:http://bit.ly/sage-vid
  9. 9. Adding VideoObject to a video page <div itemprop="video" itemscope itemtype="http://schema.org/VideoObject"> <h2>Video: <span itemprop="name">Title</span></h2> <meta itemprop="duration" content="T1M33S" /> <meta itemprop="thumbnailUrl" content="thumbnail.jpg" /> <meta itemprop="contentURL" content="http://www.example.com/video123.flv" /> <meta itemprop="embedURL" content="http://www.example.com/videoplayer.swf?video=123" /> <meta itemprop="uploadDate" content="2011-07-05T08:00:00+08:00" /> <meta itemprop="expires" content="2012-01-30T19:00:00+08:00" /> <meta itemprop="height" content="400" /> <meta itemprop="width" content="400" /> <object ...> <param ...> <embed type="application/x-shockwave-flash" ...> </object> <span itemprop="description">Video description</span> </div>The full in-depth research is here:http://bit.ly/sage-vid
  10. 10. The full in-depth research is here:http://bit.ly/sage-vid
  11. 11. http://www.google.com/webmasters /tools/richsnippetsThe full in-depth research is here:http://bit.ly/sage-vid
  12. 12. Creating a Video Sitemap Here is a sample of a Sitemap entry for a page that includes video. <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1"> <url> <loc>http://www.example.com/videos/some_video_landing_page.html</loc> <video:video> <video:thumbnail_loc>http://www.example.com/thumbs/123.jpg</video:thumbnail_loc> <video:title>Grilling steaks for summer</video:title> <video:description>Alkis shows you how to get perfectly done steaks every time</video:description> <video:content_loc>http://www.example.com/video123.flv</video:content_loc> <video:player_loc allow_embed="yes" autoplay="ap=1"> http://www.example.com/videoplayer.swf?video=123</video:player_loc> <video:duration>600</video:duration> <video:expiration_date>2009-11-05T19:20:30+08:00</video:expiration_date> <video:rating>4.2</video:rating> <video:view_count>12345</video:view_count> <video:publication_date>2007-11-05T19:20:30+08:00</video:publication_date> <video:family_friendly>yes</video:family_friendly> <video:restriction relationship="allow">IE GB US CA</video:restriction> <video:gallery_loc title="Cooking Videos">http://cooking.example.com</video:gallery_loc> <video:price currency="EUR">1.99</video:price> <video:requires_subscription>yes</video:requires_subscription> <video:uploader info="http://www.example.com/users/grillymcgrillerson">GrillyMcGrillerson </video:uploader> <video:live>no</video:live> </video:video> </url> </urlset>The full in-depth research is here:http://bit.ly/sage-vid
  13. 13. The full in-depth research is here:http://bit.ly/sage-vid
  14. 14. Associated Website Annotations Associated Website annotations provide verified partners who are in good standing a way to annotate to their associated websites directly from their videos. You can check if your channel meet this criteria on the YouTube Settings/Features page.The full in-depth research is here:http://bit.ly/sage-vid
  15. 15. Custom video thumbnails •Have a resolution of 1280x720 (with minimum width of 640 pixels). •Be uploaded in image formats such as .JPG, .GIF, .BMP, or .PNG. •Remain under the 2MB limit. If your account is older than 30 days and is in good standing, you may have the ability to upload custom thumbnails for their video uploads.The full in-depth research is here:http://bit.ly/sage-vid
  16. 16. Friday Internet Marketing with Sage and Greg Fridays 3:15 EThttp://www.sagerock.com/live

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