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Video Search Engine Optimization


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This is my video search engine optimization presentation I made for Pubcon 2013 in New Orleans.
Most of this focuses on YouTube. But the sitemap information and rich snippets information applies to all video publishing environments.

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Video Search Engine Optimization

  1. 1. What does a billion people tuning into YouTube look like? •Nearly one out of every two people on the Internet visits YouTube. •Our monthly viewership is the equivalent of roughly ten Super Bowl audiences. •If YouTube were a country, we’d be the third largest in the world after China and India. •PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times.The full in-depth research is here:
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  7. 7. Mark Robertson of ReelSEO.comThe full in-depth research is here:
  8. 8. YouTube Character Limits • YouTube video title up to 100 characters • YouTube video description up to 5,000 characters • YouTube tags up to 120 characters. • YouTube comments up to 500 charactersThe full in-depth research is here:
  9. 9. Adding VideoObject to a video page <div itemprop="video" itemscope itemtype=""> <h2>Video: <span itemprop="name">Title</span></h2> <meta itemprop="duration" content="T1M33S" /> <meta itemprop="thumbnailUrl" content="thumbnail.jpg" /> <meta itemprop="contentURL" content="" /> <meta itemprop="embedURL" content="" /> <meta itemprop="uploadDate" content="2011-07-05T08:00:00+08:00" /> <meta itemprop="expires" content="2012-01-30T19:00:00+08:00" /> <meta itemprop="height" content="400" /> <meta itemprop="width" content="400" /> <object ...> <param ...> <embed type="application/x-shockwave-flash" ...> </object> <span itemprop="description">Video description</span> </div>The full in-depth research is here:
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  11. 11. /tools/richsnippetsThe full in-depth research is here:
  12. 12. Creating a Video Sitemap Here is a sample of a Sitemap entry for a page that includes video. <urlset xmlns="" xmlns:video=""> <url> <loc></loc> <video:video> <video:thumbnail_loc></video:thumbnail_loc> <video:title>Grilling steaks for summer</video:title> <video:description>Alkis shows you how to get perfectly done steaks every time</video:description> <video:content_loc></video:content_loc> <video:player_loc allow_embed="yes" autoplay="ap=1"></video:player_loc> <video:duration>600</video:duration> <video:expiration_date>2009-11-05T19:20:30+08:00</video:expiration_date> <video:rating>4.2</video:rating> <video:view_count>12345</video:view_count> <video:publication_date>2007-11-05T19:20:30+08:00</video:publication_date> <video:family_friendly>yes</video:family_friendly> <video:restriction relationship="allow">IE GB US CA</video:restriction> <video:gallery_loc title="Cooking Videos"></video:gallery_loc> <video:price currency="EUR">1.99</video:price> <video:requires_subscription>yes</video:requires_subscription> <video:uploader info="">GrillyMcGrillerson </video:uploader> <video:live>no</video:live> </video:video> </url> </urlset>The full in-depth research is here:
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  14. 14. Associated Website Annotations Associated Website annotations provide verified partners who are in good standing a way to annotate to their associated websites directly from their videos. You can check if your channel meet this criteria on the YouTube Settings/Features page.The full in-depth research is here:
  15. 15. Custom video thumbnails •Have a resolution of 1280x720 (with minimum width of 640 pixels). •Be uploaded in image formats such as .JPG, .GIF, .BMP, or .PNG. •Remain under the 2MB limit. If your account is older than 30 days and is in good standing, you may have the ability to upload custom thumbnails for their video uploads.The full in-depth research is here:
  16. 16. Friday Internet Marketing with Sage and Greg Fridays 3:15 ET