Idiot's guide to video marketing

455 views

Published on

This presentation addresses these points:

Things to talk about would be:

1. How to take video without being a videographer or any training in filmmaking

2. Tools you can use and how to take video right form your phone – even apps to use?

3. Video content. What can the airports take video of? What is compelling content? How long should the video be?

4. How do you do it? Some examples of successful “homemade” videos

5. How to optimize the video so it gets found

6. Why take video?

Published in: Business, Education
  • Be the first to comment

  • Be the first to like this

Idiot's guide to video marketing

  1. 1. The (Multitasking, Multi-hat-wearing)Idiots Guide To Video Marketing SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  2. 2. Get the FREE Airport In-depth Web Marketing Analysis White Paper here:http://www.sagerock.com/airport SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  3. 3. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  4. 4. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  5. 5. You never know whatis going to flop andwhat is going to begreat. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  6. 6. From: http://www.techwelkin.com/SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  7. 7. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  8. 8. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  9. 9. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  10. 10. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  11. 11. If three of the major US networks werebroadcasting 24 hours a day, 7 days aweek, 365 days a year for the last 60years, they still wouldn’t havebroadcast as much content as is uploadedto YouTube every 30 days. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  12. 12. #1 video in YouTube for the word “Airport.”The animated story of one mans epic journey, created entirely from publicdomain symbols. In other words, an airport story told in the language ofairport infographics. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  13. 13. What Bitches Wear At The Airport SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  14. 14. Your Best Video Camera SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  15. 15. I also like: SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  16. 16. If you want to make an investment consider a DSLR with Video SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  17. 17. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  18. 18. Consider a mount for your smartphone to put on a tripod SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  19. 19. Consider getting a Gorillapod to holdyour camera. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  20. 20. Using an External Audio Device will significantly improveyour video. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  21. 21. I like buying from Cowboy Studio because their stuff is pretty darn good and super cheap.SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  22. 22. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  23. 23. You can trim videos directly in the Photos app on your iPhone.SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  24. 24. You can get the YouTube Android App. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  25. 25. I use this tool to trim videos on my Android Phone. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  26. 26. Edit Your Videos Within YouTube at: http://www.youtube.com/editor SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  27. 27. Use Annotations to:•Add background informationabout the video•Create stories with multiplepossibilities (viewers click tochoose the next scene)•Link to related YouTubevideos, channels, or searchresults from within a video SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  28. 28. How to get the word out about your video… SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  29. 29. Use Google AdWords for Video SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  30. 30. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  31. 31. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  32. 32. Akron-Canton Regional Airport most viewed video.SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  33. 33. Hartsfield Jackson Atlanta International Airport most viewed video.SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  34. 34. Denver International Airport most viewed video.SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  35. 35. Dallas/Fort Worth International Airport most viewed video.SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  36. 36. DetroitMetropolitanWayne CountyAirport mostviewed video. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  37. 37. George BushIntercontinental Airportmost viewedvideo. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  38. 38. IndianapolisInternationalAirport mostviewed video. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  39. 39. Kansas City International Airport most viewed video.SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  40. 40. Orlando International Airport most viewed video.SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  41. 41. Raleigh- Durham International Airport most viewed video.SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  42. 42. Jacksonville International Airport most viewed video.SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  43. 43. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport

×