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Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Make sure your
volume is set
appropria...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Beyond Search
Supporting Serendipity
i...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
While we do our best to answer as many...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Gary Price
Editor,
Library Journal’s i...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Lettie Conrad
• Executive Product Anal...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Expecting the Unexpected
What do users...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Research Methods
UX research Survey In...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Defining terms
• Types of search
• Kno...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
What is serendipity?
1. the finding of...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Why does serendipity matter?
• Student...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Beyond search
• Email alerts
• Followi...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Recommendations as discovery
 90% fac...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Context is key!
How important are the ...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
0.00% 25.00% 50.00% 75.00% 100.00%
Lis...
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Content types – students
1. Journals
2...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Content types – faculty
1. Journals
2....
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Industry research
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Alan Maloney
• Sr. Product Analyst, Ta...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Unplanned discovery in context
● ‘Rese...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Unplanned discovery in context
● ‘Rese...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Unplanned discovery in context
● ‘Rese...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
(Pasick, 2015)
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Is academic discovery different?
• Obj...
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The popular-personal continuum
Popular...
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(Our) principles for serendipitous dis...
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Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
(Our) principles for serendipitous dis...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
(Our) principles for serendipitous dis...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
While we do our best to answer as many...
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
Webinar recording, slides, and follow-...
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Supporting Serendipitous Discovery in the Scholarly Research Process

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In SAGE’s latest discoverability white paper, we share the results of original research into an often overlooked aspect of discovery for today’s scholarly researcher –serendipitous discovery is an information-seeking method by which scholars uncover surprising connections between content and concepts. The paper reveals new insights into the search preferences and practices that lead to indirect and unplanned discovery, as a well as a multitude of opportunities for information professionals to aid readers in serendipity within their research journey.
Moderated by infoDOCKET editor Gary Price, in this one-hour webinar, white paper authors Lettie Conrad and Alan Maloney of SAGE will share the findings from their research and present a range of publisher solutions, including SAGE Recommends.

Published in: Education
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Supporting Serendipitous Discovery in the Scholarly Research Process

  1. 1. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks Make sure your volume is set appropriately Make sure you have followed the instructions on your keypad properly Make sure everything is plugged in properly to assure your devices are working correctly If you have audio or visual difficulties, please let us know via the Question box and we will be happy to assist you. Please Check Your Settings
  2. 2. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks Beyond Search Supporting Serendipity in the Scholarly Research Process
  3. 3. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks While we do our best to answer as many questions as we can, time constraints may not allow us to answer every question. Thank you for understanding. Send us your questions! Send in your questions via the Question Box on your screen. → Using Twitter? Use the hashtag #SAGETalks.
  4. 4. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks Gary Price Editor, Library Journal’s infoDOCKET SAGE White Papers Lettie Conrad & Alan Maloney http://bit.ly/23Z99d4
  5. 5. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks Lettie Conrad • Executive Product Analysis Manager • Leads Discovery & Access programs At SAGE, we take seriously our obligation to ensure readers get to the SAGE content they need as smoothly and effectively as possible wherever their starting point and regardless of their device.
  6. 6. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks Expecting the Unexpected What do users need beyond search? How are those needs and expectations formed? Does demography or context impact these expectations? How are publishers servicing those indirect discovery needs? What happens when users aren’t sure what they’re looking for?
  7. 7. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks Research Methods UX research Survey Interviews Undergraduate Students u u Masters/PhD Students u u Faculty u u u Content & Tech Providers u
  8. 8. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks Defining terms • Types of search • Known-item searching • Exploratory searching • Re-finding • Don’t know what you need to know
  9. 9. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks What is serendipity? 1. the finding of unexpected information (relevant to the goal or not) while engaged in any information activity 2. the making of an intellectual leap of understanding with that information to arrive at an insight. Andre, P., Teevan, J., Dumais, S. T., ‘Discovery Is Never by Chance: Designing for (Un)Serendipity’, C&C ‘09, October 26-30, 2009, Berkeley, California, USA
  10. 10. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks Why does serendipity matter? • Students and researchers re-frame their information need as they go • Some useful information discoveries are unintentional • People like serendipity: it delights users Designing for serendipity may be the holy grail of the search experience. Russell-Rose, T., Tate, T. (2013). Designing the Search Experience: The Information Architecture of Discovery. Waltham, MA: Morgan Kaufmann.
  11. 11. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks Beyond search • Email alerts • Following citations • Human recommendations • Machine recommendations / relatedness
  12. 12. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks Recommendations as discovery  90% faculty  78% students Online recommendations are about as useful than those I receive from peers
  13. 13. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks Context is key! How important are the following factors when evaluating recommended content? • Related to my field of study • Can access the full text • Recognize / trust the provider
  14. 14. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
  15. 15. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks 0.00% 25.00% 50.00% 75.00% 100.00% Listed as "also read" by other users From a recognized / trustworthy publisher Recommended by a peer / faculty member From a known author / expert Uses your search terms / keywords Titles that look interesting / compelling Relevant to your field Titles that appear relevant for your studies When presented with links to recommended content, which factors motivate you to click on one or more such links? (check all that apply) Faculty Undergrads
  16. 16. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks Content types – students 1. Journals 2. Books 3. Case studies 4. Multimedia
  17. 17. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks Content types – faculty 1. Journals 2. Books 3. Stats / datasets 4. Conference reports
  18. 18. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks Industry research
  19. 19. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks Alan Maloney • Sr. Product Analyst, Taxonomy & Semantic Technology • Leads Interlinking & Metadata programs Content is arguably the thing that a publisher should do best.
  20. 20. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks Unplanned discovery in context ● ‘Researchers’ expectations are being set not by improvements relative to the past but rather by reference to consumer internet services’* * Schonfeld, R. C. (2015, March 26). Meeting researchers where they start: Streamlining access to scholarly resources. Retrieved from http://sr.ithaka.org?p=241038
  21. 21. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks Unplanned discovery in context ● ‘Researchers’ expectations are being set not by improvements relative to the past but rather by reference to consumer internet services’ ● Amazon ‘integrates recommendations into every part of the purchasing process’* * Mangalindan, J. P. (2012, July 30). Amazon’s recommendation secret. Fortune. Retrieved from http:// fortune.com/2012/07/30/amazons-recommendation-secret/
  22. 22. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
  23. 23. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
  24. 24. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
  25. 25. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
  26. 26. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
  27. 27. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks Unplanned discovery in context ● ‘Researchers’ expectations are being set not by improvements relative to the past but rather by reference to consumer internet services’ ● Amazon ‘integrates recommendations into every part of the purchasing process’ ● Spotify ‘uses playlists as the common currency’ to show users undiscovered music* * Pasick, A. (2015, December 21). The magic that makes Spotify’s Discover Weekly playlists so damn good. Quartz. Retrieved from http://qz.com/571007/the-magic-that-makes-spotifys- discover-weekly-playlists-so-damn-good/
  28. 28. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks (Pasick, 2015)
  29. 29. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks Is academic discovery different? • Objectives are (slightly) different • There’s not as much data • Consumer psychology focuses on retail • Academic content is more personal http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/09/academic-promotion-scholars-popular- media/
  30. 30. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks The popular-personal continuum Popular Personal Big data Small data Network-driven Content-driven mass market retail entertainment scholarly research
  31. 31. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks (Our) principles for serendipitous discovery • Academic research is personal. • Content-focused, not behaviour-focused. • Point of serendipitous discovery is the current, specific information need. • Serendipity should be unexpected. • Serendipity happens when people cross boundaries. • Serendipity is only useful when someone can make sense of the surprise information.
  32. 32. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
  33. 33. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
  34. 34. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks (Our) principles for serendipitous discovery • Content-focused, not behaviour-focused. • Point of serendipitous discovery is the current, specific information need. • Academic research is personal. • Serendipity should be unexpected. • Serendipity happens when people cross boundaries. • Serendipity is only useful when someone can make sense of the surprise information.
  35. 35. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
  36. 36. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
  37. 37. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
  38. 38. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
  39. 39. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
  40. 40. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks (Our) principles for serendipitous discovery • Content-focused, not behaviour-focused. • Point of serendipitous discovery is the current, specific information need. • Academic research is personal. • Serendipity should be unexpected. • Serendipity happens when people cross boundaries. • Serendipity is only useful when someone can make sense of the surprise information.
  41. 41. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks
  42. 42. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks While we do our best to answer as many questions as we can, time constraints may not allow us to answer every question. Thank you for understanding. Send us your questions! Send in your questions via the Question Box on your screen. → Using Twitter? Use the hashtag #SAGETalks.
  43. 43. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne #SAGETalks Webinar recording, slides, and follow-up Q&A will be emailed to you and available on sagepub.com/sagetalks Thank you! Alan Maloney Alan.Maloney@ sagpeub.com Lettie Conrad Lettie.Conrad@ sagepub.com Be sure to check our website for updates on our webinar series! SAGE White Papers http://bit.ly/23Z99d4

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