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Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
Make sure your
volume is set
appropria...
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
Qualitative
Experience
Polling
Questio...
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
Successful
Qualitative
Research:
Don’t...
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
Kristi Jackson, MEd PhD
President,
Que...
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
While we do our best to answer as many...
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
Presentation Overview
• Seven tendenci...
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
With Gratitude:
• Lyn Richards (1998)....
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
7 Tendencies in Qualitative Research
(...
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
• Pen, Paper
• Qualitative Data
Analys...
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
Broad focus
Narrow focus
7. Flexibility
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
Seconds
Centuries
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
System
Element
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
Incident
Tradition
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
Insiders
Outsiders
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
Which is
most
important?
Polling
Quest...
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
• Saldaña (in Leavy) using the metapho...
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
• Lakoff and Johnson: Orientational me...
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
Up and Down
Happy is up; sad is down
C...
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
Closeness and Distance
Walk in my shoe...
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
“Qualitative research is an adventure”...
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
• When you move closer to one thing, y...
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
Conceptually
Vantage: Center  Periphe...
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
Inspirational video on YouTube
https:/...
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
While we do our best to answer as many...
Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com
Webinar recording, slides, and follow-...
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Successful Qualitative Research: Don't get too comfortable!

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In this presentation, Dr. Kristi Jackson of Queri, encourages qualitative researchers to observe what “closeness” and “distance” mean in everyday life, and to apply these observations to the analysis of qualitative data. She also provides practical suggestions about where, when, and how qualitative researchers might play with these ideas to move beyond comfortable interpretations to compelling ones. Kristi draws on 20 years of expertise in Qualitative Data Analysis Software (QDAS), although her presentation is appropriate for researchers regardless of whether or not they use such software. Attendees will leave with concrete tips about how to achieve closeness and distance in their own qualitative research (as they collect, handle, analyze and report their data), regardless of the theories and methodologies employed (e.g., discourse analysis, evaluation research, grounded theory, ethnography).

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Successful Qualitative Research: Don't get too comfortable!

  1. 1. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com Make sure your volume is set appropriately Make sure you have followed the instructions on your keypad properly Make sure everything is plugged in properly to assure your devices are working correctly If you have audio or visual difficulties, please let us know via the Question box and we will be happy to assist you. Please Check Your Settings
  2. 2. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com Qualitative Experience Polling Question #1
  3. 3. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com Successful Qualitative Research: Don’t Get Too Comfortable! May 27th, 2015
  4. 4. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com Kristi Jackson, MEd PhD President, Queri, Inc. Nicole Elliott Executive Marketing Manager, SAGE Publications
  5. 5. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com While we do our best to answer as many questions as we can, time constraints may not allow us to answer every question. Thank you for understanding. Send us your questions! Send in your questions via the Question Box on your screen. → Using Twitter? Use the hashtag #SAGETalks.
  6. 6. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com Presentation Overview • Seven tendencies in qualitative research • Focus in this presentation: Flexibility • Metaphors and flexibility • Participant language • Presenting findings • Part of qualitative research practice • Flexibility Metaphor: Qualitative research as a journey
  7. 7. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com With Gratitude: • Lyn Richards (1998). Closeness to the data: The changing goals of qualitative data handling (Qualitative Health Research). • Linda Gilbert (2002) Going the distance: ‘Closeness’ in qualitative data analysis software (International Journal of Social Research Methodology). • George Lakoff and Mark Johnson (1980). Metaphors We Live By. • George Lakoff and Rafael E. Núñez (2002). Where Mathematics Comes From. • Fred Davis (1973). The Martian and the convert: Ontological polarities in social research. (Urban Life and Culture). • Johnny Saldaña (2015). Thinking Qualitatively: Methods of Mind.
  8. 8. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com 7 Tendencies in Qualitative Research (not absolutes!) 1. Social science research 2. Holistic understandings 3. “Naturalistic” versus “Controlled” settings 4. Pursuit of “how” and “why” over “what” 5. Unstructured data (audio, video, interviews, observations . . . ) 6. Complex craft of linking research questions, theories and methods 7. Flexible (Research Questions, Methods, Handling, Analysis, Reporting)
  9. 9. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com • Pen, Paper • Qualitative Data Analysis Software (QDAS) • Video recorder • Eyes • Ears • Transcription machine • Interviews • Focus groups • Field notes • Archival research • Surveys • Conflict • Critical • Functional • Poststructural • Feminist • Symbolic interaction • Exchange • Participant observation • Emancipatory research • Community based • Case study • Hypothesis testing • Action research • Constructivism • Pragmatism • Empiricism • Rationalism Tools Methods Methodologies Theories Epistemologies 6. Complex craft of linking research questions, theories and methods
  10. 10. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com Broad focus Narrow focus 7. Flexibility
  11. 11. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com Seconds Centuries
  12. 12. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com System Element
  13. 13. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com Incident Tradition
  14. 14. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com Insiders Outsiders
  15. 15. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com Which is most important? Polling Question #2
  16. 16. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com • Saldaña (in Leavy) using the metaphor of acting to describe qualitative skills: • “. . . your work must be improvisational–acting, reacting, and interacting with data on a moment-by-moment basis to determine what obstacles stand in your way and what strategies you should take to reach your goals.” (p. 581) Flexibility and Improvisation
  17. 17. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com • Lakoff and Johnson: Orientational metaphor Metaphors in everyday life “I am in a good mood” “I am feeling a little out of it”
  18. 18. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com Up and Down Happy is up; sad is down Conscious is up; unconscious is down Health and life are up; sickness and death are down Having control is up; being subject to control is down More is up; less is down Status is up; low status is down Virtue is up; depravity is down Examples
  19. 19. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com Closeness and Distance Walk in my shoes Monday morning quarterback Externally driven (Inter)personally driven
  20. 20. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com “Qualitative research is an adventure” NEAR “Navigating the politics at this site is exhausting.” “I am launching a study.” “I love working in the field.” “I am just going to dive in and see how it goes.” FAR “I can barely see the light at the end of the tunnel.” “I need to get some distance to think about it.” “Running matrix queries in NVivo gives me a topographical view.” “That meeting was enough to make me jump ship.” One Dimension of Research Flexibility: Researcher Closeness and Distance
  21. 21. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com • When you move closer to one thing, you move farther from another Near and Far are always relative, not absolute
  22. 22. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com Conceptually Vantage: Center  Periphery Culture: Incident  Tradition Structure: Element  System Stakeholders: Insiders  Outsiders Self: Engaged  Observing Timing: Past  Present Practically Sensory: Audio, video, written, motion, experiential Speed/tempo: Slow, fast, reverse Timing: Put down, pick up Data: Distill, expand Literature: Connect, diverge Tips for moving near and far
  23. 23. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com Inspirational video on YouTube https://www.youtube.com/watch?v=LwwqlsSH4Hw What kind of journey are you on?
  24. 24. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com While we do our best to answer as many questions as we can, time constraints may not allow us to answer every question. Thank you for understanding. Send us your questions! Send in your questions via the Question Box on your screen. → Using Twitter? Use the hashtag #SAGETalks.
  25. 25. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston www.Queri.com Webinar recording, slides, and follow-up Q&A will be emailed to you and available on sagepub.com/sagetalks. Thank you! Kristi Jackson • Website: queri.com • Email: kjackson@queri.com Be sure to check our website for updates on our webinar series!

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