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Discoverability of online reference

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Are Users Finding Our Online Reference Resources? - RUSA Seminar presentation by Lettie Conrad

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Discoverability of online reference

  1. 1. Are Users Finding Our Online Reference Resources? RUSA Seminar November 20, 2013 Lettie Y. Conrad Executive Manager, Online Products Los Angeles | London | New Delhi Singapore | Washington DC
  2. 2. SAGE overview ● Independent, global scholarly publisher ● Books, journals, reference, databases Los Angeles | London | New Delhi Singapore | Washington DC
  3. 3. SAGE Discoverability White Paper ● Best practices for access and discovery of content in libraries ● Big problems that publishers, vendors, and libraries need to solve ● Real solutions that librarians and publishers can implement ● Further observations for improving discoverability and visibility Source: Somerville, M. M., Schader, B. J., and Sack, J. R. Improving Discoverability of Scholarly Content in the Twenty-First Century: Collaboration Opportunities for Librarians, Publishers, and Vendors. A White Paper commissioned by SAGE. Thousand Oaks, CA: SAGE, 2012. http://www.sagepub.com/repository/binaries/librarian/DiscoverabilityWhitePaper/ Los Angeles | London | New Delhi Singapore | Washington DC
  4. 4. User knowledge >> channel knowledge ● Market research • • • • Usability testing & observation Librarian advisory boards End-user focus groups, surveys, etc. Info-seeking behavior research studies ● Data analysis • • • • COUNTER reports Google Analytics Moz (previously SEOMoz) Data Salon Los Angeles | London | New Delhi Singapore | Washington DC
  5. 5. Discovery channels – what are they? 1. Open web search 2. Library search 3. Academic databases Los Angeles | London | New Delhi Singapore | Washington DC
  6. 6. Discovery channels – 3 questions 1. Who uses it? (reader / customer persona) 2. Why does it matter to SAGE? 3. How do we monitor? Los Angeles | London | New Delhi Singapore | Washington DC
  7. 7. 1. Open Web Search – who uses it? ● Everyone! (despite what they may say) ● Simple and user friendly ● Quantity vs. quality traffic ● Use case: quick search, new topic Los Angeles | London | New Delhi Singapore | Washington DC
  8. 8. Open web search – why does it matter? ● Everyone uses it (remember?) ● SEO = ROI ● Common „starter‟ channel Los Angeles | London | New Delhi Singapore | Washington DC
  9. 9. Open web search – how do we monitor? SAGE Knowledge Traffic Sources CQ Researcher Traffic Sources ● Google Analytics ● Moz ● Market research Open web search Library referrals Social media Academic Direct / unknown Open web search Library referrals Social media Academic Direct / unknown Los Angeles | London | New Delhi Singapore | Washington DC
  10. 10. 2. Library search – who uses it? ● Advanced students, faculty ● Advanced search / browse ● Use case: narrow queries, “known searches” Los Angeles | London | New Delhi Singapore | Washington DC
  11. 11. Library search – why does it matter? ● Capture advanced readers ● Win-win strategy • Discovery services • ERM feeds • LibGuides, widgets and more! Los Angeles | London | New Delhi Singapore | Washington DC
  12. 12. Library search – how do we monitor? ● Google Analytics ● COUNTER – cost / use ● Usability testing Los Angeles | London | New Delhi Singapore | Washington DC
  13. 13. 3. Academic search – who uses it? ● Advanced students, faculty, practitioners ● “Power” users ● Use case: deep research, building expertise Los Angeles | London | New Delhi Singapore | Washington DC
  14. 14. Academic search – why does it matter? ● A&I • reach experts, power users • branding, profile, scholarly ecosystem ● Mainstream academic search • hybrid, emerging technology • reach wider audience, including advanced readers Los Angeles | London | New Delhi Singapore | Washington DC
  15. 15. Academic search – how do we monitor? ● Market research ● Google Analytics % Total Usage (Sep-Dec 2012) SAGE Journals 2.6% SAGE Knowledge 0.6% SAGE Research Methods 0.4% CQ Researcher 1.5% Los Angeles | London | New Delhi Singapore | Washington DC
  16. 16. Thank you! Lettie.Conrad@sagepub.com ● ● ● Cardwell, C. et. al (2012). “Beyond simple, easy and fast.” College & Research Libraries News, 73(6), 344-347. http://crln.acrl.org/content/73/6/344.full Haines, L. et al. 2010. Information-seeking behavior of basic science researchers: Implications for library services. Journal of the Medical Library Association, 98(1), 73-81. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2801986/ Holman, L. (2011). Millennial students‟ mental models of search: Implications for academic librarians and database developers. Journal of Academic Librarianship, 37(1), 19-27. www.sciencedirect.com/science/article/pii/S0099133310002545 Los Angeles | London | New Delhi Singapore | Washington DC

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