Get	
  started	
  in	
  the	
  world	
  of	
  eCommerce:	
  
          eCommerce	
  for	
  Beginners

     w w w. s l i d ...
Types	
  of	
  eCommerce	
  sites
• Business-­‐to-­‐Business	
  (B2B)	
  –	
  Manufacturers	
  selling	
  to	
  
    distr...
Ques;ons
   Inventory	
  Management	
  

•Credit	
  Card	
  Processor
•Shipping	
  Methods
•Order	
  Fulfillment	
  Process...
Product	
  Management
   Product	
  inventory	
  

•Titles
•Images	
  /	
  Video
•Descrip@on
•Weight
•UPC	
  code
•Price
Getting Started
Lis;ngs	
  Sites	
  (P2P)
   Lis@ng	
  individual	
  products	
  for	
  sale
Pros
 •	

Network customer base
 •	

Very	
  ...
The Next Step:
Build your Brand
Network	
  eCommerce
   Build template store-front on a network
Pros
 • Better branding, allows logo and limited
   custom...
Build your own Website
Hosted	
  eCommerce
Build a template store-front on your own
Pros
 • Branded domain name and website
 • eCommerce solution...
The age old question:
Rent vs. Own
Dedicated	
  eCommerce
Build it for yourself
Pros
 • The sky’s the limit
 • Online Marketing with SEO
 • Custom transactio...
Customer Service
w w w. s l i d e s h a r e . n e t / s a g e i s l a n d

    Search Engine Optimization – Kristopher Jones
        Get to...
Ecommerce For Beginners
Ecommerce For Beginners
Ecommerce For Beginners
Ecommerce For Beginners
Ecommerce For Beginners
Ecommerce For Beginners
Ecommerce For Beginners
Ecommerce For Beginners
Ecommerce For Beginners
Ecommerce For Beginners
Ecommerce For Beginners
Ecommerce For Beginners
Ecommerce For Beginners
Ecommerce For Beginners
Ecommerce For Beginners
Ecommerce For Beginners
Ecommerce For Beginners
Ecommerce For Beginners
Ecommerce For Beginners
Ecommerce For Beginners
Ecommerce For Beginners
Ecommerce For Beginners
Upcoming SlideShare
Loading in …5
×

Ecommerce For Beginners

1,343 views

Published on

In this seminar, you’ll learn tips and tricks for beginners in ecommerce. From using a Yahoo shopping cart to building a custom ecommerce website with an integrated POS system, this seminar offers simple step-by-step instructions for how to sell and market your products online and where to take your online business next. Utilize the top tools and techniques for ecommerce success along with analytics to track your conversion rate and maximize your selling power. You’ll learn the techniques that make ecommerce giants like Amazon and Endless successful to turn your mom and pop store into an online selling machine.

Published in: Technology
0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,343
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
112
Comments
0
Likes
7
Embeds 0
No embeds

No notes for slide

Ecommerce For Beginners

  1. 1. Get  started  in  the  world  of  eCommerce:   eCommerce  for  Beginners w w w. s l i d e s h a r e . n e t / s a g e i s l a n d Mike D unca n Sage Island CEO www.SageIsland.com
  2. 2. Types  of  eCommerce  sites • Business-­‐to-­‐Business  (B2B)  –  Manufacturers  selling  to   distributors  and  wholesales  selling  to  retailers. •  Business-­‐to-­‐Consumer  (B2C)  –  Businesses  selling  to   general  public  through  catalogs  and  online  stores. •  Consumer-­‐to-­‐Consumer  (C2C)  –  Classifieds,  auc@ons,   Craigslist,  eBay,  etc •Peer  to  Peer  (P2P)  -­‐  file  sharing •M-­‐Commerce  -­‐  Mobile  Commerce
  3. 3. Ques;ons Inventory  Management   •Credit  Card  Processor •Shipping  Methods •Order  Fulfillment  Process  /  Logis@cs •Customer  Service •Marke@ng  /  Branding •Rent  vs.  Own •Development  Resource
  4. 4. Product  Management Product  inventory   •Titles •Images  /  Video •Descrip@on •Weight •UPC  code •Price
  5. 5. Getting Started
  6. 6. Lis;ngs  Sites  (P2P) Lis@ng  individual  products  for  sale Pros • Network customer base • Very  easy  to  setup • Localized • Low  or  No  fees Cons • Everyone  is  looking  for  a  deal • Scammers • No  branding • Cash  only  deals  or  delayed  payment
  7. 7. The Next Step: Build your Brand
  8. 8. Network  eCommerce Build template store-front on a network Pros • Better branding, allows logo and limited customization • Network customer base, which cuts down on marketing cost Cons • Very limited customization • Store is on another domain • No control over functionality • High fees
  9. 9. Build your own Website
  10. 10. Hosted  eCommerce Build a template store-front on your own Pros • Branded domain name and website • eCommerce solution handles transactions, credit card processing, etc. • Customizable templates • Easy to do it yourself, no computer guy! • Little up-front cost Cons • Don’t own the cart • Only modify it as much as allowed • High monthly or yearly fees • SEO - Hard to market
  11. 11. The age old question: Rent vs. Own
  12. 12. Dedicated  eCommerce Build it for yourself Pros • The sky’s the limit • Online Marketing with SEO • Custom transactions, credit card processing, and anything else • Completely customized functionality • Adaptable as your needs change • Owned and maintained by your company Cons • Owned and maintained by your company • Requires hiring or outsourcing resources • Expensive
  13. 13. Customer Service
  14. 14. w w w. s l i d e s h a r e . n e t / s a g e i s l a n d Search Engine Optimization – Kristopher Jones Get to the top on Google – David Viney Landing Page Optimization – Tim Ash Building Findable Websites – Aarron Walter Mike D unca n Sage Island CEO www.SageIsland.com

×