Sage April6 Facebook Marketing Workshop

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Sage April6 Facebook Marketing Workshop

  1. 1. Facebook Marketing Work Shop April 6, 2010
  2. 2. Agenda   9:00 – 9:15 Introductions & set-up   9:15 – 9:30 Personal Profiles   9:30 – 10:30 Facebook Marketing   10:30 – 10:40 Break   10:40 – 11:15 Facebook Page for Business   11:15– 12:00 Facebook Advertising
  3. 3. Marketing
  4. 4. Facebook Marketing Tips 1.  Consistent design 2.  Define your market 3.  Understand your USP   Do you sell [ widgets ] or do you sell [ experience ] 4.  Brand personality 5.  Focused dialogue
  5. 5. Facebook Marketing Tips 6.  Listen & respond 7.  Create good content 8.  Always add value 9.  Test, track and tweak 10. Leverage, leverage, leverage…
  6. 6. Update Rule 5:1 Value-add : Marketing
  7. 7. SEO
  8. 8. Facebook SEO 1. Intuitive page name 2. Secure your vanity URL 3. Create a default tab 4. Keyword dense “About” box 5. Link to your page
  9. 9. Facebook SEO 6.  Outbound links 7.  Using Notes 8.  Add keyword rich content 9.  Cross pollinate 10. Fan dialogue
  10. 10. Promotions
  11. 11. Thank You

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