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Do I Need a Press Kit?


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Do I Need a Press Kit?

  1. 1. * Yes,if you want to be prepared to take full advantage of opportunities for free publicity, and to be viewed as an expert in your field by a wide audience. Every business, no matter the size or industry, should have a press kit. A press kit is your message to the media and your target audience, packaged into one organized deliverable (digital and/or print). CREATING A PRESS KIT Your press kit should include the following: • Introduction/Table of Contents • Executive Bios & Pictures • Product or Sample Work • Company Background • Business Card(s) • Recent Publications/Articles • Contact Information • Company Brochure(s) • Answers to FAQs SENDING A PRESS KIT Typically, press kits are sent to members of the media when: • A new product or service is launched • A merger and acquisition has occured • In advance of a press conference • In advance of an event or trade show REACHING THE MEDIA Sagefrog Marketing Group can work with you to create a media kit – and a PR strategy – that keeps your name and brand top of mind for reporters. Sagefrog Marketing Group, LLC is a full service marketing, branding, interactive, public relations, and advertising agency. We specialize in healthcare, technology, and business-to-business marketing for small, mid-size and large companies in greater Philadelphia and New Jersey. Established in 2001, Sagefrog is strategic, creative, process-driven, and dedicated to achieving your business and marketing objectives. FOR MORE INFORMATION, PLEASE CONTACT SAGEFROG MARKETING GROUP AT (215) 230-9024 OR INFO@SAGEFROG.COM DO I NEED A PRESS KIT?