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2010 marketing mix survey


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• Must-have for smart marketers
• Reference for your 2011 Planning
• 5-year marketing mix trends

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2010 marketing mix survey

  1. 1. 2010 Marketing Mix Survey<br />Summary Report<br />Sagefrog Marketing Group, LLC<br />September 2010<br />
  2. 2. 2<br />Survey Profile<br /><ul><li> Survey implemented during the summer of 2010
  3. 3. Online questionnaire with 100 respondents
  4. 4. Broad industry distribution overweighed in the health </li></ul> and technology markets<br /><ul><li> Primarily marketing management professionals
  5. 5. Geographically focused in the greater Philadelphia and New Jersey area</li></ul>Research Objective<br />This survey was conducted to gain insights into marketing practices <br /> and uncover what marketers are doing to implement successful <br /> marketing tactics. Data from previous years’ surveys were used to <br /> identify marketing trends.<br />
  6. 6. Most Companies Have a Formal Marketing Plan<br />3<br />
  7. 7. Most Companies Outsource on a Project Basis<br />4<br />
  8. 8. Most Companies’ Marketing Needs are fulfilled via In-house and Outsourcing<br />5<br />
  9. 9. Percentage of Companies’ Overall Budget Invested in Marketing<br />6<br />
  10. 10. Amount of Marketing Budget Spent (most to least)<br />7<br />Website Development<br />Online Marketing<br />Tradeshows and Events<br />Direct Marketing<br />Advertising<br />Marketing Planning and Brand Strategy<br />Public Relations<br />
  11. 11. Sources of Sales Leads (most to least)<br />8<br />Referrals<br />Online Marketing<br />Tradeshows and Events<br />Email Marketing<br />Telemarketing<br />Advertising<br />Direct Mail<br />Public Relations<br />
  12. 12. Return On Investment (most to least)<br />9<br />Referrals<br />Tradeshows and Events<br />Online Marketing<br />Email Marketing<br />Direct Mail<br />Advertising<br />Public Relations<br />Telemarketing<br />
  13. 13. Popularity of Marketing Tactics<br />10<br />
  14. 14. Popularity of Social Media Tactics<br />11<br />
  15. 15. About Half of Companies’ Plan to Increase Budget in 2011<br />12<br />
  16. 16. 13<br />Marketing Trends<br /><ul><li>The majority (60%) of the companies are using both in-house resources and outsourcing to marketing agencies on a project basis
  17. 17. Over the past 5 years, “5% of the overall budget is invested in marketing” is most common response; with an increasing percentage spent on website development and online marketing (2006 through 2010)
  18. 18. The greatest percentage of marketing budgets are spent on website development, online marketing, tradeshows & events, direct marketing and advertising
  19. 19. The greatest source of leads and Return-On-Investment are referrals, online marketing, tradeshows & events and email marketing
  20. 20. The most utilized social media tactics are social networking sites such as Facebook and LinkedIn; as well as Blogs with usage rates of 63% and 43% respectively
  21. 21. Despite the economy, approximately half of companies plan to increase their 2011 marketing budget </li></li></ul><li>14<br />About Sagefrog<br />Sagefrog Marketing Group is a full service marketing, interactive and public relations company. Sagefrog specializes in health, technology and business marketing for companies based in the greater Philadelphia and New Jersey area. We utilize strategy, creativity and a proven process to help our clients reach the next level. Our services include:<br /><ul><li> Marketing Strategy and Tactics
  22. 22. Brand Positioning, Messaging and Identity
  23. 23. Website and Graphic Design
  24. 24. Online Marketing – SEO, SEM, SMM
  25. 25. Public Relations Services
  26. 26. Advertising and Trade Show support
  27. 27. Direct and Email Marketing</li></ul> <br />Contact us and we will leap into action!<br />Sagefrog Marketing Group, LLC<br />196 West Ashland Street<br />Doylestown, PA 18901<br />Phone: 215-230-9024<br /><br />