Reebok, New Product Launch Process

1,444 views

Published on

Product Launch and Marketing Graduate Role (Reebok)

Published in: Business, Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,444
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
30
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Reebok, New Product Launch Process

  1. 1. REEBOK
  2. 2. CONTENT • • • • • Introduction to Reebok New Product Functions Involved Co Operation with Marketing and Sales Role of Marketing Graduate
  3. 3. J.W. Foster and Sons in 1895. Over 9000 employees. Average annual income of 1.8 billions.
  4. 4. Product of reebok generally consists of sport accessories. The product line is divided into four section. • • • • Shoes Apparels Sports Equipment Exercising /Health
  5. 5. • • • • • Introduction to Reebok. Reebok New Product Functions Involved Co Operation with Marketing and Sales Role of Marketing Graduate
  6. 6. New Product • Newly launched in a market. • Covering the lack of the old product or newly developed product. • Which involves • Defining the market for the product. • Testing the market. • Bringing the product to the commercial market.
  7. 7. WHEN A NEW PRODUCT IS LAUNCHED
  8. 8. Marketing research Product Testing Distribution Channel Product Research Matching Product Price Fixation Product Innovation Advertisement Sales Force
  9. 9. • • • • • Introduction to Reebok. Reebok New Product Functions Involved Co Operation with Marketing and Sales Role of Marketing Graduate
  10. 10. Economic • Production • Distribution • Consumption Of Goods And Service
  11. 11. Organisation • • • • Administration Sales and Marketing Research Human Resources Management
  12. 12. Communication • • • • Information Command and Instruction Decision Making Problem Solving
  13. 13. Business Law • Taxation • Documantation • Providing legal advice and guidance
  14. 14. • • • • • Introduction to Reebok. Reebok New Product Functions Involved Co Operation with Marketing and Sales Role of Marketing Graduate
  15. 15. • Marketing Communication (messages are related media to communicate with market) • Market Segmentation (is marketing strategy that involves dividing broad target market into subset of consumer who have common needs) • Maning Customer Relationship (to benifit organisation and its share holders) • Contact with Client (researching and dealing with client and doing sales effectiveness)
  16. 16. • • • • • Introduction to Reebok. Reebok New Product Functions Involved Co Operation with Marketing and Sales Role of Marketing Graduate
  17. 17. Who is Marketing Manager? • An entity accountable for managing a product or business as marketing resources. Marketing manager is focused on the practical application of marketing techniques and the management.
  18. 18. Role of Marketing Manager • • • • • • Market Research Study Competition Target Ideal Customer Create Unique Value Preposition Marketing Strategy and Tactics Roll Out Campaign
  19. 19. SAGAR PHUYAL USHA PURJA PUNE AIGARS ASMIS SUNU DHITAL

×