Cassie Roberts | Rita De Meir
BUILD AWARENESS
AT YOUR FAIR
USING SOCIAL MEDIA TO
It’s going to be a wild ride!
GET READY!
Share your business card at the end;
We’ll send you the slides.
NO NEED FOR NOTES
HISTORY
EVENT PORTFOLIORodeoAustin
South TexasState Fair
RodeoBelton/4thof July
Celebration
BrazosValley Fair
HeartO' TexasFair & ...
SAFFIRE ASSOCIATION PARTNERS
SAFFIRE GOAL
How many of you use
social media in your free time?
How many of you manage your
event’s social media?
SOCIAL & WEB CONNECTION
MAKE SCHEDULE INTERACTIVE
HIGHLIGHT SPECIFIC EVENTS
MAXIMIZE VIRAL SHARING
KING
is
of social media.
YOU KNOW THE STATS
• Over 1 BILLION monthly active users
• One in every seven humans on earth is active on Facebook
• 461 ...
$174
You make
an estimated
per Facebook like.
1 2 3
Find ‘em: Get ‘em: Keep ‘em:
Ads Likes Engage
FACEBOOK GOALS
CASE STUDY
Using a
of…
98,901POPULATION
TYLER, TEXAS
213,381POPULATION
SMITH COUNTY
240,000FAIR ATTENDANCE
ETSF RAN A
FACEBOOK CAMPAIGN
Likes went from
3757
to
8140
in about a month
1 2 3
Find ‘em: Get ‘em: Keep ‘em:
Ads Likes Engage
FACEBOOK GOALS
LATE
Are you a
adopter?
Free Facebook
is dwindling.
You may have heard
ADVICE FOR “NEW” WORLD
In September, Facebook made a change to its algorithm, drastically
reducing the reach of business p...
WHY?
USER EXPERIENCE
& CA$H
ADVICE FOR “NEW” WORLD
Simultaneously, Facebook also put out new ad plans
Example ad types:
• PAGE POST AD – Can automatic...
ADVICE FOR “NEW” WORLD
Post, and advertise or don’t post.
Advantages:
• Greater reach
• Greater targeting
• Protection aga...
WWW.FACEBOOK.COM/ADVERTISING
TOP OPTIONS
Promoted Page –
Page Likes
Promoted Posts
– Engagement
PROMOTED PAGE
• Promoting your PAGE will get more LIKES.
• This is done in two ways:
• In News Feed – “Ad”
• On right-hand...
AD TEXT & IMAGE
AUDIENCE
AUDIENCE, CONT.
BUDGET
EXAMPLES
PAGE AD- BEST PERFORMER
• 35-64 year olds within 50 miles
• 43 clicks, 35 page likes
• $8.15-23 cents/like
VARIATIONS
PROMOTED POSTS
• Promoting your POSTS will get ENGAGEMENT with your
messages.
• This is also done in two ways:
• In News F...
HOW TO PROMOTE A POST
Targeting options are the same as Page Likes.
PROMOTED POST
• TOTAL REACH: 13,685
• TOTAL CLICKS 454
1 2 3
Find ‘em: Get ‘em: Keep ‘em:
Ads Likes Engage
FACEBOOK GOALS
CONTESTS
Facebook
THE DOS & DON’TS
DO
• Utilize Likesand/or
Commentsas avoting
mechanism
• Collectentries by having
users message you
DON’T
...
TOP 5 CONTEST TIPS
1. SET GOALS
• What are you trying to achieve? Ex: likes, comments, shares, etc.
2. CONSIDER THE AUDIEN...
CONTEST TIPS, CONT.
4. CREATE A PRIZE PACKAGE
• If your prize is bigger, you can ask for more information
5. PLAN THE FUFI...
EXAMPLE
CONTEST FOLLOW UP
“We just drew the name of the
first winner of the ULTIMATE FAIR
EXPERIENCE! Are you ready to know who it...
1 2 3
Find ‘em: Get ‘em: Keep ‘em:
Ads Likes Engage
FACEBOOK GOALS
WHAT DO I POST?
Whatever gets action
from your audience.
SIMPLE ANSWER:
If other people
like/share/comment on
your post…
FACEBOOK SHARES IT
WITH MORE PEOPLE
ADVICE FOR “NEW” WORLD
Content is King, but context is even more important. Talk about what
people are talking about.
Be a...
MOST POPULAR POSTS
ADVICE FOR “NEW” WORLD
Leverage pop culture
• Show customers you love the music, shows, etc. they do
• BE READY when somet...
SELFIES
IMAGESare so important.
EVER TAKEN
10% of photos
Were taken in the last 12 months.
POSTS WITH PHOTOS
The engagement rate of Facebook
is so much greater than without.
Where else
should I
POST?
NEWS?
Do you
share
MOMS?
Do you
market to
PINTEREST
PINTEREST
SOUTH FLORIDA FAIR
YOUNG?
Is your
audience
Instagram
Incorporate
Mainly
MOBILE
Known for image
DOCTORING
Trends
YOUNGER
INSTAGRAM IDEAS
• Choose photos that bring out the “lifestyle” of your brand
• Launch a contest for people to share brand-...
INSTAGRAM
BROAD?
Is your
audience
YOUTUBE
Customers exposed to videos are 437%
more likely to engage in your brand.
Engagement = Purchases
SAFFIRE RECOMMEND...
WHEN TO POST?
EXPERIMENTINGto see what works best for you.
Do some
SCHEDULING POSTS
www.bufferapp.com
TWITONOMY
TWEET DECK
TAGGING
If you want to use
Use FACEBOOK to schedule posts!
Make sure you are
acting as your page!
EDITORIAL CALENDAR
www.saffireevents.com/calendar
Don’t forget to drop off your
business cards.
FREE ONLINE MARKETING TIPS
Website www.saffireevents.com & www.southfloridafair.com
The Amplifier www.saffireevents.com/po...
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
Upcoming SlideShare
Loading in …5
×

FFF 2014 Using Social Media to Build Awareness for Your Fair

343 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
343
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

FFF 2014 Using Social Media to Build Awareness for Your Fair

  1. 1. Cassie Roberts | Rita De Meir BUILD AWARENESS AT YOUR FAIR USING SOCIAL MEDIA TO
  2. 2. It’s going to be a wild ride! GET READY!
  3. 3. Share your business card at the end; We’ll send you the slides. NO NEED FOR NOTES
  4. 4. HISTORY
  5. 5. EVENT PORTFOLIORodeoAustin South TexasState Fair RodeoBelton/4thof July Celebration BrazosValley Fair HeartO' TexasFair & Rodeo Amarillo Tri-State Fair FortBend County Fair CentralTexas StateFair ComalCounty Fair OkeechobeeCountyFair Amador County Fair ChowchillaFair PalominoFest LeaCounty CoorsCowboyClub Washington CountyFair TexasState ForestFestival AmericanRoyal ColoradoState Fair Napa County Fair DodgeCity Round Up BrazoriaCounty Fair San Angelo RogersCountyFair GreaterBatonRouge State Fair CentralStates Black Hills StockShow/Rodeo LosFresnos Twas the Lights Reno Rodeo Redding Rodeo NorthwestWashington Fair SikestonRodeo DelawareState Fair Sangamon County Fair East Texas Parkof East Texas Laramie CountyFair Benton-FranklinFair CarrollCounty Fair PendletonRound-Up PonyExpressDays Arizona NationalLivestock Show Yolo CountyFair CaliforniaRodeoSalinas Rio Grande Valley Livestock Show Old SoreheadTrade Days CueroTurkeyFest Fiesta San Antonio Glenn County Fair State Fair of Louisiana FourStatesFair MontgomeryCountyFair Fiesta San Antonio Glenn County Fair State Fair of Louisiana FourStatesFair FourStatesFair MontgomeryCountyFair Agricultural Learning Center Grant County Fair NorthTexas StateFair RooftopRodeo WestEnd Fair CrabtreeAmusements Trinity Valley Exposition BrackenridgeRecreationComplex Kitsap RodeoCowpokes RefugioCounty Fair RockdaleFair &Rodeo Children’sCenter NILE MATE Volusia County Fair Firefighter’sFair FayetteCountyFair ExtremeTix Salvation Army Jerry JonesEducationTown Wings Stadium BradfordCounty Fair PascoCountyFair GreeleyStampede SweetwaterEventsComplex iFest HardeeCounty Fair Angelina CcountyFair/Expo Midland HorseshoeArena HarborsideEventsCenter My River District TaylorCounty Expo Five StateFair WesternHeritage Classic ExtracoEventsCenter CentralWashington State Fair El PasoCounty Fair OVER 120 CLIENTS!
  6. 6. SAFFIRE ASSOCIATION PARTNERS
  7. 7. SAFFIRE GOAL
  8. 8. How many of you use social media in your free time?
  9. 9. How many of you manage your event’s social media?
  10. 10. SOCIAL & WEB CONNECTION
  11. 11. MAKE SCHEDULE INTERACTIVE
  12. 12. HIGHLIGHT SPECIFIC EVENTS
  13. 13. MAXIMIZE VIRAL SHARING
  14. 14. KING is of social media.
  15. 15. YOU KNOW THE STATS • Over 1 BILLION monthly active users • One in every seven humans on earth is active on Facebook • 461 Million users are on Facebook mobile • 10 Million Facebook Apps
  16. 16. $174 You make an estimated per Facebook like.
  17. 17. 1 2 3 Find ‘em: Get ‘em: Keep ‘em: Ads Likes Engage FACEBOOK GOALS
  18. 18. CASE STUDY Using a of…
  19. 19. 98,901POPULATION TYLER, TEXAS 213,381POPULATION SMITH COUNTY 240,000FAIR ATTENDANCE
  20. 20. ETSF RAN A FACEBOOK CAMPAIGN
  21. 21. Likes went from 3757 to 8140 in about a month
  22. 22. 1 2 3 Find ‘em: Get ‘em: Keep ‘em: Ads Likes Engage FACEBOOK GOALS
  23. 23. LATE Are you a adopter?
  24. 24. Free Facebook is dwindling. You may have heard
  25. 25. ADVICE FOR “NEW” WORLD In September, Facebook made a change to its algorithm, drastically reducing the reach of business posts. In December, they did it again. Now an estimated only 3% of your followers will see your posts if you don’t advertise.
  26. 26. WHY? USER EXPERIENCE & CA$H
  27. 27. ADVICE FOR “NEW” WORLD Simultaneously, Facebook also put out new ad plans Example ad types: • PAGE POST AD – Can automatically advertise latest post (text, image or video) • PAGE AD – Get more Likes by advertising your page • OFFER AD – Like a coupon, with “Get Offer” button • EVENT AD – Includes event details and RSVP link
  28. 28. ADVICE FOR “NEW” WORLD Post, and advertise or don’t post. Advantages: • Greater reach • Greater targeting • Protection against wasting money • It won’t run if people don’t click
  29. 29. WWW.FACEBOOK.COM/ADVERTISING
  30. 30. TOP OPTIONS Promoted Page – Page Likes Promoted Posts – Engagement
  31. 31. PROMOTED PAGE • Promoting your PAGE will get more LIKES. • This is done in two ways: • In News Feed – “Ad” • On right-hand side – “Sponsored Story”
  32. 32. AD TEXT & IMAGE
  33. 33. AUDIENCE
  34. 34. AUDIENCE, CONT.
  35. 35. BUDGET
  36. 36. EXAMPLES
  37. 37. PAGE AD- BEST PERFORMER • 35-64 year olds within 50 miles • 43 clicks, 35 page likes • $8.15-23 cents/like
  38. 38. VARIATIONS
  39. 39. PROMOTED POSTS • Promoting your POSTS will get ENGAGEMENT with your messages. • This is also done in two ways: • In News Feed – “Sponsored Story” • On right-hand side – “Ad”
  40. 40. HOW TO PROMOTE A POST
  41. 41. Targeting options are the same as Page Likes.
  42. 42. PROMOTED POST • TOTAL REACH: 13,685 • TOTAL CLICKS 454
  43. 43. 1 2 3 Find ‘em: Get ‘em: Keep ‘em: Ads Likes Engage FACEBOOK GOALS
  44. 44. CONTESTS Facebook
  45. 45. THE DOS & DON’TS DO • Utilize Likesand/or Commentsas avoting mechanism • Collectentries by having users message you DON’T • Place contests onpersonal Facebooktimeline • Require peopleto tag themselves in promotions • Forcepeopleto share the post to enter
  46. 46. TOP 5 CONTEST TIPS 1. SET GOALS • What are you trying to achieve? Ex: likes, comments, shares, etc. 2. CONSIDER THE AUDIENCE • Important in determining your prize package 3. DETERMINE CONTEST TIMEFRAME • 1 week, 1 month, etc.
  47. 47. CONTEST TIPS, CONT. 4. CREATE A PRIZE PACKAGE • If your prize is bigger, you can ask for more information 5. PLAN THE FUFILLMENT • Know how quickly you can deliver and make sure it’s within the expiration date
  48. 48. EXAMPLE
  49. 49. CONTEST FOLLOW UP “We just drew the name of the first winner of the ULTIMATE FAIR EXPERIENCE! Are you ready to know who it is?”
  50. 50. 1 2 3 Find ‘em: Get ‘em: Keep ‘em: Ads Likes Engage FACEBOOK GOALS
  51. 51. WHAT DO I POST?
  52. 52. Whatever gets action from your audience. SIMPLE ANSWER:
  53. 53. If other people like/share/comment on your post… FACEBOOK SHARES IT WITH MORE PEOPLE
  54. 54. ADVICE FOR “NEW” WORLD Content is King, but context is even more important. Talk about what people are talking about. Be a real person, like a friend. Share: • Entertainment to help them escape • Useful information they can utilize • Posts related to emotions
  55. 55. MOST POPULAR POSTS
  56. 56. ADVICE FOR “NEW” WORLD Leverage pop culture • Show customers you love the music, shows, etc. they do • BE READY when something happens you can leverage • Examples: Ponchos, Harlem Shake, Oreos, Sound of Music
  57. 57. SELFIES
  58. 58. IMAGESare so important.
  59. 59. EVER TAKEN 10% of photos Were taken in the last 12 months.
  60. 60. POSTS WITH PHOTOS The engagement rate of Facebook is so much greater than without.
  61. 61. Where else should I POST?
  62. 62. NEWS? Do you share
  63. 63. MOMS? Do you market to
  64. 64. PINTEREST
  65. 65. PINTEREST
  66. 66. SOUTH FLORIDA FAIR
  67. 67. YOUNG? Is your audience
  68. 68. Instagram Incorporate
  69. 69. Mainly MOBILE Known for image DOCTORING Trends YOUNGER
  70. 70. INSTAGRAM IDEAS • Choose photos that bring out the “lifestyle” of your brand • Launch a contest for people to share brand-related photos; curate on your website or Facebook • Choose a unique hashtag • Add humor and context with captions
  71. 71. INSTAGRAM
  72. 72. BROAD? Is your audience
  73. 73. YOUTUBE Customers exposed to videos are 437% more likely to engage in your brand. Engagement = Purchases SAFFIRE RECOMMENDATION Make your videos raw and not too produced to help customers identify with your brand.
  74. 74. WHEN TO POST?
  75. 75. EXPERIMENTINGto see what works best for you. Do some
  76. 76. SCHEDULING POSTS
  77. 77. www.bufferapp.com
  78. 78. TWITONOMY
  79. 79. TWEET DECK
  80. 80. TAGGING If you want to use Use FACEBOOK to schedule posts!
  81. 81. Make sure you are acting as your page!
  82. 82. EDITORIAL CALENDAR www.saffireevents.com/calendar
  83. 83. Don’t forget to drop off your business cards.
  84. 84. FREE ONLINE MARKETING TIPS Website www.saffireevents.com & www.southfloridafair.com The Amplifier www.saffireevents.com/podcast Facebook Saffire Events & South Florida Fair Twitter @SaffireEvents & @SouthFLFair Instagram saffireevents Pinterest saffireevents YouTube saffirestudio Questions?

×