1.
MILLENNIALS
Jessica Bybee-Dziedzic
MARKETING TO

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PRINT-AT-HOME TICKETS

3.
ADVANCE TICKETS

4.
SCANNING PRE-SOLD TICKETS

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OR SELL AT THE GATE

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I’LL SEND THE SLIDES IF YOU LEAVE
YOUR BUSINESS CARD!

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BIG REVEAL…

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I’M NOT QUITE A MILLENNIAL.
Est. 1982~2004

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I CAN DO A LOT AT ONCE…

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18 HOURS A DAY
Millennials spend about
consuming this media.

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2 hours
12:00pm-2:00pm
3 hours
1:00pm-4:00pm
3 hours
1:00pm-4:00pm
5 hours
12:00pm-5:00pm

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I SNAPCHAT.

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I TAKE SELFIES.

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I DON’T HAVE A SELFIE STICK.

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LET’S SEE THIS GENERATION ON GOOGLE
• IMAGE SEARCH: MILLENNIAL

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IN THEIR SHOES…
To be a millennial is to constantly hear about how awful your generation is.
And to feel the need to agree, kind of politely.
Because you want that person to like you.

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GUESS WHAT
I’m a Gen X-er and we were defined as the “SLACKER GENERATION”

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THOUGHTS ABOUT MILLENNIALS

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ALL MILLENNIALS ARE LAZY

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MILLENNIALS AT WORK
• Want to do something that is challenging
• Many millennials don’t think their skills are utilized
• Want to work for a purpose/cause
• 6 in 10 millennials said a cause is the reason they choose their job
• Want to contribute to the greater good

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UNINTERESTED
Without these challenges, millennials often appear

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MILLENNIALS ARE POOR

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“Millennials were promised that if they followed the American
prescription for success, starting with a college degree, they’d be on a
track to profitable careers and respected roles in American society.”
-www.medium.com

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UNEMPLOYMENT RATE
They graduated college They started grad school.
☺

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AVERAGE STUDENT LOAN DEBT

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STUDENT LOAN INTEREST RATES

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MILLENNIALS ARE KNOW IT ALLS

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TECH BOOM
• Heavy researchers—want to look something up and prove the truth
• Natural skeptics—like to find it out ourselves, because we usually can
in seconds (even on the go from our phone)
• Most educated generation– formally and with current resources

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MILLENNIAL MARKETING
• AUTHENTIC
• MOBILE
• EXPERIENCE BASED

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1
FOCUS ON
AUTHENTICITY

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OUTBOUND MARKETING IS OUT
• Each person absorbs around 2000 outbound marketing messages per
day. What’s our response?
• Creative ways to block: caller ID, spam filtering, TiVo/DVR, satellite
radio, NetFlix, Spotify, etc.
• Millennials are most likely to follow these trends

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MILLENNIALS CUTTING THE CORD

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INBOUND MARKETING IS IN
Millennials are most loyal to businesses that improve their customers’
lives with informative content.
• “How to” information, especially with video
• Industry buff-thought & leadership expertise
• Often times through non-traditional media channels

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MAC COSMETICS

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VIDEO
TO MILLENNIALS
IS OFTEN THE MOST AUTHENTIC WAY TO DOCUMENT AN EXPERIENCE

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PICS OR IT DIDN’T HAPPEN
VIDEO OR IT DIDN’T HAPPEN

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300 HOURS A MINUTE
USERS ARE ADDING
OF VIDEO CONTENT ON YOUTUBE

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MOST IS MILLENNIAL

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LIVE MAS

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RODEO ROCKSTAR

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RODEO ROCKSTAR
✓ User-generated content
✓ Inclusion of video
✓ Involve young people

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User-Generated Content
92% of consumers trust online content
from friends and family above all
other forms of brand messaging
50% of consumers find UGC more
memorable than brand produced
content

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2
FOCUS ON
MOBILE

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The Old Days
The Late 90’s
Today

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97.5% of millennials
OWN A SMARTPHONE

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MOBILE USAGE

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DESKTOP=MOBILE

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GOOGLE LOVES MOBILE

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TEXT MESSAGE MARKETING

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98%
Text messages opened
in the first 5 minutes

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TEXT MESSAGE MARKETING
• Upcoming event announcements
• Parking
• Tickets still left!
• Great way to engage a younger audience

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WHY TEXT WORKS
OFFER MOBILE
BOGO tickets,
CLICK HERE!
www.bit.ly/834
County Fair

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INSTAGRAM

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INSTAGRAM ADS
• Launched in September2015
• Uses Facebook ad targeting- so you’re likely close to starting!
• Huge reach, especially to the millennial market
• Only way to add a link is through a paid ad

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QUICK ADOPTION
• As of this past fall, Instagram announced that there are 500,000
advertisers on Instagram – Doubled in the previous 6 months
• There have been 1 billion actions taken on
Instagram ads since they launched
• 75% of Instagrammers take action after being
inspired by a post

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CONNECTING ACCOUNTS

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CHOOSE YOUR OBJECTIVE

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SELECT INSTAGRAM

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WHAT TO POST
• Behind-the-scenes shots & videos
• Repost shots from fans
• Timely posts
• Funny posts
• Contests & giveaways

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DESTINATION HASHTAG

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SNAPCHAT

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45.5% INCREASE IN PAST YEAR

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WHAT IS SNAPCHAT?
• Photo messages that automatically delete
themselves after 24 hours
• Businesses create “stories” which are streams
of photos and videos that play in a continuous
stream for 24 hours

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FIND FRIENDS
• Publish your snap code on website and on other social so people can
find you

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FIND FRIENDS
• Also post sample snaps on other social media
so followers have a reason to follow you
• Get their attention
• Entice your Instagram & Twitter followers with
something unique and creative

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IDEAS FOR SNAPCHAT
• Post snaps to my “story” so everyone following you sees
• Live for 24 hours
• Show people new projects happening in your city
• Send out behind-the-scenes photos and videos
• Highlight events in your community

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TIPS FOR SNAPCHAT
• Don’t make your snaps too long
• The second that someone is bored on Snapchat, your whole
story is gone with a simple swipe.
• Keep your Snapchat followers engaged with fun and
interesting snaps: Doodle on the image, add an emoji,
have fun with it, and only post it for 4-6 seconds

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TIPS FOR SNAPCHAT
• Don’t post all your snaps at once
• Unlike other social networks, there is no “best” time
to post.
• Post regularly to keep your content near the top of
the story feed
• Incorporate humor and current lingo

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USE VERTICAL VIDEO
• Big brands, like AT&T & NBC have noticed an 80% increase in ad
completion when videos are vertical
• Snapchat users watch 10 Billion videos daily – mostly vertical
• YouTube recently updated its interface to allow for full-screen play
of vertical videos

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SNAPCHAT GEOFILTER

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3
FOCUS ON
EXPERIENCE

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MY FRIENDS

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POWER OF POSTING
• For millennials, posting about a cool experience is often cooler than
the cool experience itself!
• What will your organization look like on social media?

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PROVIDING EXPERIENCES
• 78% of millennials would rather spend their hard-earned dollars on
collecting experiences rather than things
• Unsatisfied with the status quo, they seek out the new, the unique
and the exciting

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AUSTIN CITY LIMITS

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THE LINE

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ON GOOGLE

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ON SOCIAL

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PHOTO SHARING - FRAME

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VIDEO

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VIDEO ADVERTISING
• Of the seven Facebook posts that brands share per week, 80% are
links, 19% are photos, and less than 1% are videos
• Yet, video ads get much higher visibility
• Videos on the desktop and mobile news feed autoplay
• Only a video created as a Facebook ad can include the link to a call
to action

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SHOW THE EXPERIENCE

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TIPS FOR FACEBOOK LIVE
1. Promote your broadcast with a post
2. Start with a warm smile and a few inviting welcome sentences
3. End with a call to action
4. Advertise/Boost your videos just like your other posts

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ENCOURAGE EXPLORATION

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POWER OF POSTING
REMEMBER THE

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WHY MILLENNIALS?

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(except for maybe selfie sticks)
AND WHAT IS THERE NOT TO

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More Free Online Marketing Tips!
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Questions?

89.
THANK YOU!
Jessica Bybee-Dziedzic
jessica@saffire.com
www.saffire.com