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Shopper Knowledge Company 2008 V7


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Introducing the company and products offered to the retail customer buying the category.

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Shopper Knowledge Company 2008 V7

  1. 1. Company North American Shopper Knowledge for the Protective Security Category #1
  2. 2. 1. Company Overview <ul><li>Ownership </li></ul><ul><li>Business Mission </li></ul><ul><li>Consumer Loyalty </li></ul><ul><li>Market Leadership </li></ul><ul><li>Category Capabilities </li></ul>
  3. 3. A History of Building the Best Safes in the World <ul><li>Founded in 1930 </li></ul><ul><li>Family owned and operated profit sharing company </li></ul><ul><li>Global leader in residential and light commercial security storage </li></ul>“ A useful product honestly made and honestly sold…that is good business.” John D. Brush, Sr., Founder 1897 - 1981
  4. 4. SentrySafe Mission <ul><ul><li>We will completely satisfy our consumers and customers with the best value in fire resistant and security containers, which protect, secure and organize documents, valuables and electronic information. </li></ul></ul>
  5. 5. Shopper’s Image of Company <ul><li>Category consumers rate SentrySafe tops in </li></ul><ul><ul><ul><li>Integrity </li></ul></ul></ul><ul><ul><ul><li>Ease of doing business </li></ul></ul></ul><ul><ul><ul><li>Customer Service responsiveness, knowledge, & providing solutions </li></ul></ul></ul>Notes: The Leadership Factor Research Report 2007 - Scoring scale of 1 to 10 with 10 the highest 9 out of 10
  6. 6. Company Provides Solutions for global consumers that help them protect what is important
  7. 7. Satisfying different Security needs Cash Boxes Fire-Safe® & Waterproof Files Fire-Safe® File Cabinets Personal Security Safes Fire-Safe® Safes Fire-Safe® & Waterproof Chests
  8. 8. Offering Unique Storage Solutions Key Boxes Long Gun Safes & Cabinets Business Security Safes Pistol Safes Auto Safe Security Wall Safes
  9. 9. Expanding Data & Document Security to support today’s Digital Data World
  10. 10. Expanding Product Lines <ul><li>SentrySafe acquired the Schwab Corp. of Indiana in 2008 </li></ul><ul><li>Provides you with more products in the $80 MM protective filing & data storage segment </li></ul>
  11. 11. Category Leadership with Ratings <ul><li>Sentry’s UL and ETL Peril Classifications are authentic and important </li></ul><ul><ul><ul><li>UL Ratings cover fire protection & product impact claims </li></ul></ul></ul><ul><ul><ul><ul><li>Fire resistance, explosion and falling impact tests </li></ul></ul></ul></ul><ul><ul><ul><li>ETL Ratings cover fire endurance & water resistance ratings </li></ul></ul></ul><ul><ul><ul><ul><li>Special testing done for computer media (DVD, Flash drives, Memory sticks) protection </li></ul></ul></ul></ul>
  12. 12. Products Tested to Perform under extreme conditions <ul><li>Company & Independent Lab tests </li></ul><ul><li>Stringent testing ensures product performance when needed </li></ul>
  13. 13. Fire-Rated Products Outperform <ul><li>Perception : Metal boxes protect contents </li></ul><ul><li>Reality : Contents burn/melt from heat (450 F) </li></ul><ul><li>Solution : Fire-rated, insulated security container </li></ul>Metal Box Insulated Chest
  14. 14. Products Designed to Exceed expectations…
  15. 15. Shopper’s Support of SentrySafe Notes: The Leadership Factor Research Report 2007 - Scoring scale of 1 to 10 with 10 the highest <ul><li>Will recommend SentrySafe </li></ul><ul><li>Will buy SentrySafe products again </li></ul>94% Notes: The Leadership Factor Research Report 2007 - Scoring scale of 1 to 10 with 10 the highest
  16. 16. Category Relevance <ul><li>Retailers: </li></ul><ul><li>Expanding Home & Business use of security products </li></ul><ul><li>Protective storage solutions offer growth </li></ul><ul><li>Continuous expansion in household penetration </li></ul><ul><li>Shoppers: </li></ul><ul><li>Centralization & oraganization of important documents & possessions </li></ul><ul><li>Protection from fire, water damage & theft </li></ul><ul><li>Peace of mind </li></ul>
  17. 17. Value Proposition to Shoppers <ul><li>Peril Protection vs. Limited-Peril renting or buying </li></ul>Non-Category Solutions SentrySafe Solutions <ul><li>Limited access </li></ul><ul><li>No fire protection </li></ul><ul><li>No insurance (FDIC) </li></ul><ul><li>No privacy </li></ul><ul><li>No peril protection </li></ul>$40 to $150 a year by size $20 to $100 by size $20 to $89 by size <ul><li>Convenience, portability </li></ul><ul><li>Peril protection </li></ul><ul><li>Fire & water protection </li></ul><ul><li>Organization features </li></ul><ul><li>Lifetime replacement </li></ul>$99 to $499 by size
  18. 18. SentrySafe is sold & supported by…
  19. 19. SentrySafe Market Presence Data Source – Sentry Estimates & Retailer EDI 852 POS 52 Wks 2007 66% of Units 46% of $'s All Retail Channel Category Market Shares for 2007 Includes Fire-Rated, Security, Gun, Chest & Files and Cash Boxes
  20. 20. SentrySafe - CORE Segments Data Source – Sentry Estimates & Retailer EDI 852 POS 52 Wks 2007, Core Category Shares exclude Gun Safes & Cash Boxes sales 91% of Units 83% of $'s All Retail Channel Category Market Shares for 2007 Fire-Rated & Security Safes + Fire-Rated Chests & Files
  21. 21. Simplifying Category Shopping for your customers
  22. 22. Online Resources to Educate <ul><li>Product education </li></ul><ul><li>Testimonials </li></ul><ul><li>Where to buy links </li></ul><ul><li>Service & Support </li></ul>
  23. 23. Off-Shelf Displays help attract & Convert Potential Purchasers Sentry customizes displays to improve inventory sell-through
  24. 24. POP Messages attract Shoppers to investigate & to buy Pallet Signs Product Headers Call-Out Danglers
  25. 25. Themed Advertising Reminds & Motivates Shoppers to act now
  26. 26. Thinking Ahead for Future Sales <ul><li>Continuous research & development </li></ul><ul><li>Talking to customers </li></ul><ul><li>Enhancing the shopping experience </li></ul><ul><li>Better Storage Solutions </li></ul><ul><li>Protection </li></ul><ul><li>Security </li></ul><ul><li>Organization </li></ul><ul><li>Appearance </li></ul><ul><li>Enhanced Shopping </li></ul><ul><li>Purchase Decision Tree </li></ul><ul><li>Category Navigation </li></ul><ul><li>Usage & Attitude Studies </li></ul><ul><li>Packaging & POP </li></ul><ul><li>Advertising messages </li></ul>
  27. 27. Capturing Your Share of the Growth <ul><li>SentrySafe knows how to optimize your category potential through the following collaborative selling efforts: </li></ul>Hard working planograms Impactful Merchandising Online Conversions
  28. 28. Improving Vendor-Customer Work <ul><li>Multi-functional teamwork </li></ul><ul><li>Planning is broad-based and strategic </li></ul><ul><li>Joint metrics are used to evaluate business results </li></ul><ul><li>Greater communication, responsibility, & continuity </li></ul>
  29. 29. SentrySafe Partnerships provide <ul><li>Single category focus </li></ul><ul><li>High quality products </li></ul><ul><li>Top notch customer care </li></ul><ul><li>Employee dedication </li></ul><ul><li>Continuing category education </li></ul><ul><li>Shopper & Shopping insights & trends </li></ul>