Humble Beginnings…. <ul><li>……… Zero budget </li></ul><ul><li>…………..Goodwill </li></ul><ul><li>…………….Time </li></ul><ul><l...
Facebook <ul><li>If facebook were a country…. </li></ul><ul><li>1/3 of women on facebook do what…? </li></ul><ul><li>1/2 t...
Concerns <ul><li>Conservative Organisation </li></ul><ul><li>Highly regulated communications </li></ul><ul><li>Risk of Ope...
Opportunities <ul><li>Relaxed informal contact with donors </li></ul><ul><li>‘Real-time’ circulation of information </li><...
Key Activities <ul><li>Competition – Trivia Quiz, 500 entries in 1 day </li></ul><ul><li>Publicity & celebration of Donor ...
Key Activities….. <ul><li>Recruit volunteers! </li></ul>
Key Activities <ul><li>Haiti Appeal – publicity on excess blood collections going to Haiti </li></ul><ul><li>Withdrawal of...
Building your profile <ul><li>Develop FAQs </li></ul><ul><li>You get to know some of your supporters… </li></ul><ul><li>… ...
Golden Rules that work for us! <ul><li>Reply honestly and timely </li></ul><ul><li>Consistent style – informal, friendly, ...
The Practicalities <ul><li>Access to facebook @ work  - iPhone  / Laptop </li></ul><ul><li>Barriers – non-facebook people…...
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You get more than you give, Irish Blood Transfusion Board on Facebook, by Clare MacDermott

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You get more than you give, Irish Blood Transfusion Board on Facebook, by Clare MacDermott

  1. 2. Humble Beginnings…. <ul><li>……… Zero budget </li></ul><ul><li>…………..Goodwill </li></ul><ul><li>…………….Time </li></ul><ul><li>………Attention </li></ul>
  2. 3. Facebook <ul><li>If facebook were a country…. </li></ul><ul><li>1/3 of women on facebook do what…? </li></ul><ul><li>1/2 the human race….? </li></ul><ul><li>Facebook is how we work, play, learn, share, discover, complain, mourn, applaud, influence and celebrate…. </li></ul>
  3. 4. Concerns <ul><li>Conservative Organisation </li></ul><ul><li>Highly regulated communications </li></ul><ul><li>Risk of Open forum </li></ul><ul><li>Previous bad PR & poor public image </li></ul><ul><li>Donor communications primarily one-way </li></ul><ul><li>Unknown…. No control!!! </li></ul>
  4. 5. Opportunities <ul><li>Relaxed informal contact with donors </li></ul><ul><li>‘Real-time’ circulation of information </li></ul><ul><li>Interaction with the brand </li></ul><ul><li>Donor Feedback </li></ul><ul><li>Congratulate and showcase donor efforts </li></ul>
  5. 6. Key Activities <ul><li>Competition – Trivia Quiz, 500 entries in 1 day </li></ul><ul><li>Publicity & celebration of Donor Awards </li></ul><ul><li>Winter Appeal – January 2010 </li></ul><ul><li>Recruitment of platelet donors, bone marrow donors and volunteers </li></ul>
  6. 7. Key Activities….. <ul><li>Recruit volunteers! </li></ul>
  7. 8. Key Activities <ul><li>Haiti Appeal – publicity on excess blood collections going to Haiti </li></ul><ul><li>Withdrawal of Guinness from Blood Clinics… </li></ul><ul><li>….. Lively and controversial….! </li></ul>
  8. 9. Building your profile <ul><li>Develop FAQs </li></ul><ul><li>You get to know some of your supporters… </li></ul><ul><li>… 100 time donor in Listowel </li></ul><ul><li>Support from blood RECIPENTS </li></ul><ul><li>Capture unexpected attention… Sunday Business Post, Independent Colleges, Social Media Bloggers & hotels. </li></ul>
  9. 10. Golden Rules that work for us! <ul><li>Reply honestly and timely </li></ul><ul><li>Consistent style – informal, friendly, positive </li></ul><ul><li>Simple policies in place – Administrators, Spam </li></ul><ul><li>Recruit plenty administrators, multidisciplinary team </li></ul><ul><li>Take feedback on the chin </li></ul><ul><li>Use variety of facebook elements available to you - notes, photos, video, different calls to action etc </li></ul>
  10. 11. The Practicalities <ul><li>Access to facebook @ work - iPhone / Laptop </li></ul><ul><li>Barriers – non-facebook people…. Get them onside…. Lots of statistics & profile information available </li></ul><ul><li>Essentially it’s just bringing your business online in a new way </li></ul><ul><li>A final helping hand… The Facebook Era. </li></ul>

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