safefood and social media, Dermot Moriarty, safefood

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safefood and social media, Dermot Moriarty, safefood

  1. 1. safefood and Social Media<br />Dermot Moriarty<br />Social Media Conference September 2010<br />
  2. 2. My social media<br /><ul><li>Began career in 1998 (a late developer)
  3. 3. Trained in the traditional skills of PR
  4. 4. Joined safefood in 2006
  5. 5. On Facebook and LinkedIn
  6. 6. Blogging at work, for work (some of the time)
  7. 7. Would spend my money based on others’ recommendations online
  8. 8. A convert to social media!</li></li></ul><li>
  9. 9. Why social media for safefood?<br /><ul><li>Allows safefood to become more transparent and reachable
  10. 10. It offers an opportunity to interact with audiences that may normally be difficult to reach
  11. 11. It facilitates open and regular conversation channels with consumers
  12. 12. It can be used to research and understand our audience</li></li></ul><li>Social Media & safefood<br /><ul><li>Twitter
  13. 13. Ning networks
  14. 14. Blog
  15. 15. Facebook</li></li></ul><li>safefood & Twitter<br /><ul><li>Two accounts – safefoodnetwork & safefood_eu
  16. 16. safefoodnetwork aimed at professional audience on island of Ireland e.g. latest research papers, articles of interest
  17. 17. safefood_eu linked with FB page with more consumer focused content e.g. food safety issues, topics on FB
  18. 18. We follow organisations & individuals involved in food safety & healthy eating
  19. 19. Helps us stay informed</li></li></ul><li>safefood & Ning Networks<br /><ul><li>6 Networks being established with 3 more in development
  20. 20. Will build on successes of previous “traditional” research networks
  21. 21. Will broaden participation from researchers and the wider food industry
  22. 22. Will create an online environment to share knowledge & information, collaborate on projects and encourage interaction
  23. 23. Will contain discussion forums and a blog</li></li></ul><li>
  24. 24. safefood Blog<br /><ul><li>Live since August - www.safefood.eu/en/Blog/
  25. 25. Weekly post with guest posts from colleagues (when I let them), including our CEO
  26. 26. About topics that interest me and the food culture around me
  27. 27. From the perspective of a professional, passionate about food, and a Dad</li></li></ul><li>
  28. 28. safefood & Facebook<br /><ul><li> www.facebook.com/safefood.eu
  29. 29. General advice on food safety & healthy eating issues
  30. 30. Conversations around targeted activities (Take on the Take Away)
  31. 31. Conversations and support for ongoing campaigns (Weigh2Live)</li></li></ul><li>
  32. 32.
  33. 33. Take on the Takeaway… <br /><ul><li> 38 original wall posts
  34. 34. 256 wall posts & comments over 6 weeks
  35. 35. 195 likes
  36. 36. Average of 475 page views per week
  37. 37. Themes included food safety; cooking at home; food cost; supermarket choice; weight loss</li></li></ul><li>Facebook feedback…<br /><ul><li>Glad to see Safefood endorsing the 5 second rule! I'll remember that next time I drop a chicken fillet...should one also cook the fluff and dust that sticks to it?
  38. 38. There's be no panic of bacteria in hot oil at 180*c
  39. 39. Did anyone see the chef using the brown tray for thr raw chicken prior to cooking, he used the same tray without wiping it for the cooked chicken.
  40. 40. How do you know it was the same tray???
  41. 41. I was expecting more Healthy options as well as beating the clock and taste. But I did enjoy it.
  42. 42. I made grilled turkey breast with couscous and fresh salad the other day. Took all of 15 mins to lash together. Really low fat too!
  43. 43. Will he come round and wash my dishes I think not
  44. 44. Well done. made me hungry, now off to the Chipper :)</li></li></ul><li>
  45. 45.
  46. 46. Weigh2Live<br /><ul><li> Online weight loss resource
  47. 47. Free, independent, practical advice
  48. 48. Interactive tools for users – e.g. food diaries, goal tracker
  49. 49. 20,000 registered users online at www.safefood.eu/weigh2live
  50. 50. Soon to be accessible through Facebook profile
  51. 51. Building support communities through groups</li></li></ul><li>
  52. 52.
  53. 53.
  54. 54. Today’s social media audience..<br />
  55. 55. Today’s social media audience…<br />
  56. 56. “Looking at the proliferation of personal web pages on the net, it looks like very soon everyone on earth will have 15 Megabytes of fame.” <br />M.G.Siriam<br />
  57. 57. www.rayesmustard.com/<br />
  58. 58. Thank you!<br />dmoriarty@safefood.eu<br />www.safefood.eu/en/Blog<br />www.facebook.com/safefood.eu<br />

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