Why Choose: A Digital/Social Media Marketing Apprenticeship


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Why Choose: A Digital/Social Media Marketing Apprenticeship is part of the why choose series on Apprenticeship Recruitment to help you decide what apprenticeship you should take.

For more information, advice and guidance please call us on: 0121 707 0550 or e-mail: info@apprenticeshiprecruitment.co.uk

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Why Choose: A Digital/Social Media Marketing Apprenticeship

  1. 1. Do you know the difference between likes & follows, hash tagging & pinning, sharing & RSS? Do you like learning new technologies? Then a Digital/Social Media Marketing Apprenticeship may be for you!
  2. 2. WHAT ARE DIGITAL MARKETING & SOCIAL MEDIA? Digital Marketing: Digital Marketing is marketing that makes use of electronic devices such as, computers, smart-phones, mobiles, tablets and game consoles to engage with an audience. Digital Marketing uses technologies or platforms such as websites, e- mail, apps and social networks.
  3. 3. WHAT ARE DIGITAL MARKETING & SOCIAL MEDIA? Social Media: Social Media is a relatively new phenomenon which has progressed massively in the last five years. With new social platforms constantly offering different ways of sharing information and advertising it is vital that businesses keep up to date with changes and make strategies as to how they can use these platforms to their best advantage.
  4. 4. WHAT SKILLS DO YOU NEED? To be good at Digital/Social Media Marketing you have to have a love/good understanding of how a wide range of Social Media platforms work. You also need to have a good understanding of what leads you to, keeps you on and most importantly works to draw you into buy a product via Digital/Social Media Marketing.
  5. 5. WHAT WILL YOU LEARN? • How to use Digital/Social Media platforms & programmes to the best advantage for the business. • How to research and write entertaining & selling content for the business. • How to connect using B2C and/or B2B marketing. • About all areas of the business. A good Digital/Social Media Marketer needs to know the business inside-out to make the best use of information & resources. • How to work with & for others & how to lead the business forward in terms of marketing.
  6. 6. WHY SHOULD YOU TAKE A DIGITAL/SOCIAL MEDIA APPRENTICESHIP? The great thing about being a young person starting a Social media role is that: • You already have an understanding that you have picked up from your own personal use. This means that it is already ingrained in you what will sell and what won't via social media, how people connect and share the best and what all the jargon means.
  7. 7. WHY SHOULD YOU TAKE A DIGITAL/ SOCIAL MEDIA APPRENTICESHIP? • Digital/Social Media Marketing is ever expanding. There are always new platforms and technologies appearing and this means that as long as you are adaptable and learn new platforms and technologies fast that you can have a long and prosperous career in this sector.
  8. 8. WHY SHOULD YOU TAKE A DIGITAL/ SOCIAL MEDIA APPRENTICESHIP? • You can move across sectors. All sectors can engage with Digital/Social Media Marketing meaning that you will have a wide range of options for the future.
  9. 9. WHY SHOULD YOU TAKE A DIGITAL/ SOCIAL MEDIA APPRENTICESHIP? • You can make a name for the business. Digital/Social Media Marketing is about connecting directly with your audience, be these investors, clients, customer etc. and means building a personal (or seemingly personal) relationship between the business and the person they wish to connect with. You may be behind the next social media craze that sends profits rocketing, you might build a long term, steady relationship with clients who will use your services again and again or you might make help design a website that increases traffic flow to your business to bring it to the next level.
  10. 10. PROGRESSION OPPORTUNITIES From this Apprenticeship you could go on to become a: • Social Media Marketer • Digital Marketer • Digital/Social Media Marketing Manager/Executive
  11. 11. MORE INFORMATION? For more information about this Apprenticeship or any others that we offer please: Call: 0121 707 0550 E-mail: info@apprenticeshiprecruitment.co.uk Visit: www.apprenticeshiprecruitment.co.uk