User experience (UX) is central to the overall customer experience of any product or service. UX's focus is moving from being object-centered to being emotional, behavioral, and experiential, and this is where design intersects with marketing and psychology. In this talk, we will discover how the fluffy stuff is essential to the user's experience of products, apps, and services everywhere. Knowing the customer, is knowing how they think, what they want, and how they want it to work. Unless you train your mind to think like a Marketer, your product will probably gather dust on app store shelf spaces, or worse, attract the consumer's anger and fury on blogs.
This popular presentation was first given at the MoDevUX conference in Washington DC and has since been requested at many other Mobile Marketing and UX gatherings and conferences around the US.
(Please contact me if you are interested in having this presentation's full text, or would like to request a live presentation).