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Web Analytics

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Presented at the Cleveland Web Development SIG (http://www.websigcleveland.org) on December 19, 2009.

In addition to the slides, we looked around Google Analytics and viewed the stats for the technical community site Cleveland Tech Events (http://www.clevelandtechevents.com)

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Web Analytics

  1. 1. Web Analytics Understanding Your Site Traffic Sarah Dutkiewicz sarah@codinggeekette.com http://www.codinggeekette.com http://www.clevelandtechevents.com
  2. 2. Agenda  Why is it important?  What tools are there?  Getting Started with Google Analytics  A Look at Analog
  3. 3. Why Traffic Stats are Important  Understanding your visitor traffic ◦ Where they come from  Site referrals  Search engines ◦ How they use your site  Seeing where problems occur  Decisions that might be made ◦ Localization ◦ Advertising ◦ Webhosting Packages ◦ Change in marketing strategies ◦ Website improvements
  4. 4. Web Statistics Packages  Client Side  Server Side  Mixed Mode
  5. 5. Client Side  Usually requires a script of some sort to send client information to the server
  6. 6. Server Side  Usually generates reports off of the web server logs  Typically called “log analyzers”
  7. 7. A Look into a Couple Packages http://www.google.com/analytics http://www.analog.cx/
  8. 8. Other Traffic Packages  Webalizer: http://www.webalizer.org/  Woopra: http://www.woopra.com/  AWStats: http://awstats.sourceforge.net/  Deep Log Analyzer: http://www.deep-software.com/  DailyStats: http://www.perlfect.com/freescripts/dailystats/  WebTrends Analytics: http://www.webtrends.com/Products/Analytics.aspx  Bing Webmaster: http://www.bing.com/webmaster

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