of people spend their time
online on social networks
It’s no secret that
Social Media is a powerful
tool to drive traffic to
one’s site and create brand
...but recently, Facebook’s organic
reach has plummeted!
WHERE DID ALL
THE TRAFFIC GO?
You like more brand pages today which
means more content is fighting for your
attention. Facebook is trying to make this
easier by showing you the most relevant
HOW TOP NEWS IS
How popular (liked, commented, shared,
clicked) are the post creator’s past posts
How popular is this post with everyone who
has already seen it?
How popular have the post creator’s past
posts been with the viewer?
Does the type of post (status update, photo,
video, link) match what types have been
popular with the viewer in the past?
How recently was the post published?
Facebook distributes it to a small
fraction of the people who like your
page just to gauge their reaction.
If they engage by liking,
commenting, and sharing, then
Facebook distributes your page's
post to more of the people who like
your brand (and even their friends).
When I Create a Post?