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Meningkatkanekuitasmerekmelalui experiential marketing<br />DisiapkanuntukKuliahUmum MANAJEMEN PEMASARAN <br />Univeristas...
aboutfacilitatorDONO<br />S.M.S. SADANA<br />	Education: S1 UGM dan S2 UI<br />0818836957 sadanaperbanas@yahoo.com<br />ht...
Senior Instructor INTERSTUDI
Deputy Rector ABFII Perbanas 2007-2008
Director cHRome (Center for Human Resourses</li></ul>     Organization & Management) Development<br /><ul><li>HR Consultan...
Selling Has Changed<br />Traditional<br />Relationship<br />Tell<br />Persuade<br />Manipulate<br />Long Presentation<br /...
BRANDING YOURSELF<br />Magister Manajemen<br />Abfii Perbanas<br />
Customer Sekarang<br /><ul><li>Lebih educated
Ingin quality
Ingin solution
Mencari long-term relationships
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Brand Equity

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As an expert on experiential selling I give my experience on Nokia Axcademy

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Brand Equity

  1. 1. Meningkatkanekuitasmerekmelalui experiential marketing<br />DisiapkanuntukKuliahUmum MANAJEMEN PEMASARAN <br />UniveristasPelitaHarapan<br />Senin 6 Juli 2009<br />
  2. 2. aboutfacilitatorDONO<br />S.M.S. SADANA<br /> Education: S1 UGM dan S2 UI<br />0818836957 sadanaperbanas@yahoo.com<br />http://kliksadana.com<br />PROFESIONAL:<br /><ul><li>EXPLORE – expert partner
  3. 3. Senior Instructor INTERSTUDI
  4. 4. Deputy Rector ABFII Perbanas 2007-2008
  5. 5. Director cHRome (Center for Human Resourses</li></ul> Organization & Management) Development<br /><ul><li>HR Consultant Indoneks(Ind-Japan)</li></ul>COMPETENCE: <br /> Human Capital, Marketing Public Relation, Information Technology<br />TRAINER/CONSULTANT:<br /> Nokia, SekretariatNegara, MahkamahKonstitusi, PT Jamsostek, BPK, ConocoPhillips, British Petrolium, PT Arun, McConnell Dowell, YTL-Paiton, PT Pertamina, PT Indah Kiat, PT Krakatau Steel, PT Arun LNG, BCA, etc.<br />LECTURER: S2&gt; ABFI InstututePerbanas, Warnborough University S1&gt; STIE Perbanas, StimikPerbanas, D3&gt;AksekTarakanita, Interstudi, Global Business College<br />
  6. 6. Selling Has Changed<br />Traditional<br />Relationship<br />Tell<br />Persuade<br />Manipulate<br />Long Presentation<br />Overcome Objections<br />Protect info<br />Distrust<br />Power Close<br />Tanya <br />Menunjukkan perhatian<br />Non-manipulative<br />Pendekatan Konsultatif<br />Menyediakan service<br />Menyediakan info<br />Trust<br />Follow-up<br />Short term<br />Long term<br />
  7. 7. BRANDING YOURSELF<br />Magister Manajemen<br />Abfii Perbanas<br />
  8. 8. Customer Sekarang<br /><ul><li>Lebih educated
  9. 9. Ingin quality
  10. 10. Ingin solution
  11. 11. Mencari long-term relationships
  12. 12. Ingin creative solution
  13. 13. Punya Banyak pilihan</li></li></ul><li>LEARNING FROM THE TOP<br />
  14. 14. Sukses membangun hubungan<br />7 © 2008 Nokia<br />
  15. 15. Sukses menggali kebutuhan konsumen<br />Asking Effective <br />Questions<br />Effective Listening<br />Summarising<br />Consumer Needs<br />Reason for <br />Consumer Visit<br />Exploring Needs<br />
  16. 16. KNOWING YOUR CUSTOMER<br />Magister Manajemen<br />Abfii Perbanas<br />
  17. 17. Nokia ingin memberikan WOW pada konsumen di 7 bidang pengalaman<br />10 © 2008 Nokia<br />
  18. 18. Today’s Sales Personnel<br />Must possess strong interpersonal communication skills<br />Must be knowledgeable in their industryMust add value to their customers<br />Must be flexible – able to manage customers’ tension<br />

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