Spur Investment


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Spur Investment

  1. 1. Spur | CommunicationsLeaders in Investor Engagement
  2. 2. Spur | InvestmentChanging the Patterns of Investor BehaviorSince 1994, Spur Communicationshas paved the way for meaningfulinteraction between our clients andtheir customers.We provide results by capitalizingon personalized investorexperiences to create loyalty andlong-term growth. Spur led the Greater Kansas City Community Foundation through the process of redefining all aspects of their donor communications strategy.
  3. 3. Spur | InsightWhat you know is as important as who you knowSpur uses a wide variety ofresearch methodologies and toolsto dig deep into the heart of yourcustomer data to find the catalystfor success.We enable our clients to: • Understand which customers deserve more attention • Find more customers like your best customers Spur uses a wide variety of quantitative and qualitative research methods along with sophisticated data visualization techniques to help our clients target their customers.
  4. 4. Spur | AwarenessBe seen in a new lightIntegration across allcommunications channels iskey to successful brand building.We energize your client contactswith every touch — online, offlineand direct.By aligning your brand strategywith your brand expressionyour customers can embraceyour mission. Spur’s work with the Kansas City Life Insurance Group of Companies included branding, annual reports, corporate publishing, and interactive media.
  5. 5. Spur | ActionResonance is the tug of a heartstringBecause no two investors arealike, Spur Communicationsconnects and delivers messagesthat are relevant to each individual– one-to-one. Spur uses all aspects of customer data to develop content that reflects each customer’s interests, feelings, and memories. As a result, your customers can readily see themselves as a part of your brand.
  6. 6. Spur | RelevanceIt’s not what you say, but how you say itWe enable you to go beyondstatic communications whereeveryone receives the samemarketing message.We empower you to deliverrelevant and personalizedcommunications. Our 1:1 marketing efforts for JPMorgan have resulted in an 800% increase in 401(k) enrollments. The extensive campaign includes a wide variety of direct mail, email, and websites to contact investors.
  7. 7. Spur | LoyaltyShow them you listenSpur can help you cut throughclutter and show you listen toyour customers.Our 1:1 expertise enables you toacknowledge that you hear yourcustomers and reflect yourunderstanding back to each one.Customers like knowing they arebeing heard. Spur enables you to radically increase your productivity by automating many aspects of production such as with these ads whose content changes to show Dodson Groups’ alignment with hundreds of different association partnerships.
  8. 8. Spur | AdvocacyEmpower your investor base to become advocatesInvestors are motivated bykeeping their eyes on the prize— the real reason behind whythey invest.Spur Communications enablesyou to tie the passion ofretirement dreams directly toinvestor motivations and inviteeach customer into your brand. Spur developed this interactive presentation for RBC Insurance to use in selling variable annuities. The presentation enables the presenter to customize the flow of information on the fly depending on customer interests.
  9. 9. Spur | AccountabilityMeasuring the things that matterSpur provides comprehensivetracking and reporting systemsthat allow you to manage yourcampaigns and calculate thereturn on your marketinginvestment (MROI). Rockhurst University’s fundraising campaign incorporated the use of personalized url’s (PURLs) to invite donors online to invest in the future of their alma matter at a website created just for them.
  10. 10. Spur | SuccessAre you ready for a change?We enable our clients to: • Understand which customers deserve more attention • Find more customers like your best customers • Connect & deliver messages that are relevant to each individual customer or prospect • Increase customer loyalty • Nurture lasting relationships • Create emotional attachment • Build lasting value
  11. 11. Partial Client List JPMorgan General Electric Wells Fargo Americo Life Central Trust Eagle Financial First Financial Bank RBC Insurance Kansas City Life Insurance Company Zurich Financial Ewing Marion Kauffman Foundation Francis Family Foundation Sunderland Foundation Greater Kansas City Community Foundation
  12. 12. Spur | CommunicationsIt’s what we do! Please call: Sarah McKinney, Director of Business Development Spur Communications, Inc. 6900 West 80th Street., Suite 201 Overland Park, KS 66204 816-471-7373 ext. 130 smckinney@spurcommunications.com www.spurcommunications.com