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LinkedIn Learning: Product Strategy, Systems, and Frameworks

LinkedIn Learning: Product Strategy, Systems, and Frameworks

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In this talk, Sachin Rekhi covers breaking into product management, defining a compelling product strategy, getting executive buy-in, and coming up with great product ideas.

In this talk, Sachin Rekhi covers breaking into product management, defining a compelling product strategy, getting executive buy-in, and coming up with great product ideas.

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LinkedIn Learning: Product Strategy, Systems, and Frameworks

  1. 1. Product Strategy, Systems, and Frameworks Sachin Rekhi Founder & CEO, Notejoy — fast and focused notes app Course Creator, Reforge — Mastering Product Management Writer, SachinRekhi.com — essays on product management
  2. 2. PROBLEM YOU’RE SOLVING The acute pain point your product addresses TARGET AUDIENCE The best fit customer segment for your product VALUE PROPOSITION How your solution addresses the customer’s problem Defining your product strategy COMPETITIVE ADVANTAGE Why your product is better than direct competitors and indirect alternatives GROWTH STRATEGY How you’ll sustainably acquire customers for your product BUSINESS MODEL How you’ll profitably monetize your product
  3. 3. PROBLEM YOU’RE SOLVING TARGET AUDIENCE VALUE PROPOSITION COMPETITIVE ADVANTAGE GROWTH STRATEGY BUSINESS MODEL Focus on the interplay Does the problem you are solving resonate strongest with your target audience? Does your business model enable your growth strategy? Does your value proposition adequately solve the problem?
  4. 4. f ● Substance ● Style ● Audience
  5. 5. FRAMING Present a particular perspective to steer the audience to a desired conclusion SOCIAL PROOF Leverage the shared opinion of others to convince key stakeholders GOAL SEEK Redefine your initiative in terms of a decision maker’s own goals The elements of style of a compelling argument INCEPTION Make another believe the idea was her own CITATION Share data, A/B test results, voice of customer to support your argument NARRATION Recast your argument as an engaging story
  6. 6. EARNED Gained through lived experiences SECRET Contrarian, non-obvious perspective The best product ideas come from an earned secret 90% of institutional knowledge never makes it to a doc or wiki because today’s tools don’t enable a frictionless, productive experience. Homes are much more like a commodity than people's intuition. People traditionally thought of them much more like fine art.

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