1. Product Strategy, Systems, and
Frameworks
Sachin Rekhi
Founder & CEO, Notejoy — fast and focused notes app
Course Creator, Reforge — Mastering Product Management
Writer, SachinRekhi.com — essays on product management

2. PROBLEM YOU’RE SOLVING
The acute pain point your product
addresses
TARGET AUDIENCE
The best fit customer segment for your
product
VALUE PROPOSITION
How your solution addresses the
customer’s problem
Defining your product strategy
COMPETITIVE ADVANTAGE
Why your product is better than direct
competitors and indirect alternatives
GROWTH STRATEGY
How you’ll sustainably acquire customers
for your product
BUSINESS MODEL
How you’ll profitably monetize your product

3. PROBLEM YOU’RE SOLVING
TARGET AUDIENCE
VALUE PROPOSITION
COMPETITIVE ADVANTAGE
GROWTH STRATEGY
BUSINESS MODEL
Focus on the interplay
Does the problem you are
solving resonate strongest with
your target audience?
Does your business model
enable your growth strategy?
Does your value proposition
adequately solve the problem?

4. f ● Substance
● Style
● Audience

5. FRAMING
Present a particular perspective to steer
the audience to a desired conclusion
SOCIAL PROOF
Leverage the shared opinion of others to
convince key stakeholders
GOAL SEEK
Redefine your initiative in terms of a
decision maker’s own goals
The elements of style of a compelling argument
INCEPTION
Make another believe the idea was her own
CITATION
Share data, A/B test results, voice of
customer to support your argument
NARRATION
Recast your argument as an engaging story

6. EARNED
Gained through lived experiences
SECRET
Contrarian, non-obvious perspective
The best product ideas come from an earned secret
90% of institutional knowledge never
makes it to a doc or wiki because today’s
tools don’t enable a frictionless, productive
experience.
Homes are much more like a commodity
than people's intuition. People
traditionally thought of them much more
like fine art.