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© Play Games24x7 Pvt. Ltd.
Importance of data driven approach to
manage digital businesses
12th January, 2015
Sachin Uppal...
© Play Games24x7 Pvt. Ltd.
“You can’t manage what you don’t
measure.”
W. Edwards Deming and Peter Drucker
© Play Games24x7 Pvt. Ltd.
1. Data driven online businesses
i. Online business definition
ii. Data driven approach
iii. Ke...
© Play Games24x7 Pvt. Ltd.
1. Data driven online businesses
i. Online business definition
ii. Data driven approach
iii. Ke...
© Play Games24x7 Pvt. Ltd.
A business or Non-Profit organization that sells its products and services on any
digital deliv...
© Play Games24x7 Pvt. Ltd.
Case in point – RummyCircle.com
RummyCircle: India’s
best and largest online
rummy site
3 offic...
© Play Games24x7 Pvt. Ltd.
© Play Games24x7 Pvt. Ltd.
“How” matters!
Source: Dilbert.com
© Play Games24x7 Pvt. Ltd.
1.2 Data Driven Approach
© Play Games24x7 Pvt. Ltd.
1.2 Data Driven Approach
• Business Objective: Based on our strategy, we set a business objecti...
© Play Games24x7 Pvt. Ltd.
Key business components from growth perspective:
• New User Acquisition - New players through a...
© Play Games24x7 Pvt. Ltd.
1. Data driven online businesses
i. Online business definition
ii. Data driven approach
iii. Ke...
© Play Games24x7 Pvt. Ltd.
Business
Intelligence
Engineering
Acquisition
Risk
Management
Operations
Customer
Support
Reten...
© Play Games24x7 Pvt. Ltd.
2.1 Why Data driven approach?
© Play Games24x7 Pvt. Ltd.
Business
Intelligence
Engineering
Acquisition
Risk
Management
Operations
Customer
Support
Reten...
© Play Games24x7 Pvt. Ltd.
2.2 Tools and Techniques
Source: Dilbert.com
© Play Games24x7 Pvt. Ltd.
2.2 Tools and Techniques
Below are some standard tools and techniques we employ on an ongoing b...
© Play Games24x7 Pvt. Ltd.
2.3 Business Intelligence Structure
BI enables the business to make intelligent, fact-based dec...
© Play Games24x7 Pvt. Ltd.
2.3 BI Structure Contd.
© Play Games24x7 Pvt. Ltd.
1. Data driven online businesses
i. Online business definition
ii. Data driven approach
iii. Ke...
© Play Games24x7 Pvt. Ltd.
1. Acquisition – Consumer Behavior and
Preferences
2. Product – Design, Pricing and Revenue
opt...
© Play Games24x7 Pvt. Ltd.
i. Acquisition – Consumer Behavior and Preferences
ii. Product – Design, Pricing and Revenue op...
© Play Games24x7 Pvt. Ltd.
Challenge: Cost per acquisition (CPA) grows significantly when we scale-up the new
user acquisi...
© Play Games24x7 Pvt. Ltd.
Approach: Full funnel optimization (FFO) through multiple experiments.
• Optimize Media buys – ...
© Play Games24x7 Pvt. Ltd.
Approach: Full funnel optimization (FFO) through multiple experiments.
• Optimize Media buys – ...
© Play Games24x7 Pvt. Ltd.
Business Objective: Bring down CPA
Hypothesis: Aggregated demographic targeting increases CPA.
...
© Play Games24x7 Pvt. Ltd.
Approach: Full funnel optimization (FFO) through multiple experiments.
• Optimize Media buys – ...
© Play Games24x7 Pvt. Ltd.
Simple Moderately Complex
FFO – Experiment
Which one won?
© Play Games24x7 Pvt. Ltd.
Simple Moderately Complex
FFO – Experiment
Moderately complex creative showed an 18% Improvemen...
© Play Games24x7 Pvt. Ltd.
Business Objective: Reduce CPA by improving conversions.
Hypothesis: Absolute simplicity is bet...
© Play Games24x7 Pvt. Ltd.
Approach: Full funnel optimization (FFO) through multiple experiments.
• Optimize Media buys – ...
© Play Games24x7 Pvt. Ltd.
© Play Games24x7 Pvt. Ltd.
Business Objective: Increase Click to Visit Rate and Visit to Lead Rates
Hypothesis: Registrati...
© Play Games24x7 Pvt. Ltd.
i. Acquisition – Consumer Behavior and Preferences
ii. Product – Design, Pricing and Revenue op...
© Play Games24x7 Pvt. Ltd.
Add Cash Process
© Play Games24x7 Pvt. Ltd.
Choose Amount Screen
© Play Games24x7 Pvt. Ltd.
Product – Shopping cart challenge
Challenge: Flat-lining conversion funnel percentages
Approach...
© Play Games24x7 Pvt. Ltd.
Funnel Optimization - Reduced Choices
Objective: Increase conversion rate.
Hypotheses: More cho...
© Play Games24x7 Pvt. Ltd.
The Experiment – Control Group
© Play Games24x7 Pvt. Ltd.
The Experiment – Test Group
© Play Games24x7 Pvt. Ltd.
Outcome:
• Increase in conversions by 12% in the reduced options path
• Increase in average dep...
© Play Games24x7 Pvt. Ltd.
i. Acquisition – Consumer Behavior and Preferences
ii. Product – Design, Pricing and Revenue op...
© Play Games24x7 Pvt. Ltd.
Retention - High Early Churn Rates
Challenge: A significant proportion of players do not last b...
© Play Games24x7 Pvt. Ltd.
Context – Churn Trends
Problem: How do you substantially improve the Day1 retention while ensur...
© Play Games24x7 Pvt. Ltd.
Identify which players are likely to return and which players are potentially one-
timers.
Usin...
© Play Games24x7 Pvt. Ltd.
The Experiment - Control Group (Fence-Sitters)
© Play Games24x7 Pvt. Ltd.
The Experiment - Test Group (Fence-Sitters)
© Play Games24x7 Pvt. Ltd.
Insight: Customization of incentives and journeys for different segments can
significantly incr...
© Play Games24x7 Pvt. Ltd.
i. Acquisition – Consumer Behavior and Preferences
ii. Product – Design, Pricing and Revenue op...
© Play Games24x7 Pvt. Ltd.
Risk Management – KYC verification for high value players
Background
• For a real money game co...
© Play Games24x7 Pvt. Ltd.
Risk Management – KYC verification for high value players
Experiment 1: This was a Time Series ...
© Play Games24x7 Pvt. Ltd.
• High value players added more cash thus leading to increase in cash deposits and
revenue.
• T...
© Play Games24x7 Pvt. Ltd.
1. Data driven online businesses
i. Online business definition
ii. Data driven approach
iii. Ke...
© Play Games24x7 Pvt. Ltd.
1) Multi-platform product / service
• Desktop, Laptop, Mobile, Tablet
2) Social Gaming
Future T...
© Play Games24x7 Pvt. Ltd.
Rummycircle.com – Mobile & Beyond
• We estimate a potential market size of 1 million active rum...
© Play Games24x7 Pvt. Ltd.
To date, we are the only company in India to offer cash games on
mobiles and tablets.
© Play Games24x7 Pvt. Ltd.
• The current $10 billion casual gaming (social + mobile) market is expected to
double to $20 b...
© Play Games24x7 Pvt. Ltd.
• Given the rapid proliferation of smart phones in India, we foresee the mobile
gaming space in...
© Play Games24x7 Pvt. Ltd.
Connect on Twitter: @sachinuppal
LinkedIn: in.linkedin.com/in/sachinu/
Email me: Sachinuppal AT...
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Importance of Data Driven Approach to Manage Digital Businesses

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I will be covering Importance of data driven approach to manage digital businesses through real life case-studies.
If you are an entrepreneur, startup CEO, aspiring to startup, marketer, online marketer, digital marketer, data analyst, data scientist, marketing analyst, risk management, big data, predictive analytics and have made data driven decisions or want to learn how to make data driven decisions, this presentation will be helpful.

Published in: Data & Analytics

Importance of Data Driven Approach to Manage Digital Businesses

  1. 1. © Play Games24x7 Pvt. Ltd. Importance of data driven approach to manage digital businesses 12th January, 2015 Sachin Uppal, Marketing Director Play Games24x7 Pvt. Ltd. www.RummyCircle.com
  2. 2. © Play Games24x7 Pvt. Ltd. “You can’t manage what you don’t measure.” W. Edwards Deming and Peter Drucker
  3. 3. © Play Games24x7 Pvt. Ltd. 1. Data driven online businesses i. Online business definition ii. Data driven approach iii. Key online business components 2. Culture of Analytics i. Why the data driven approach? ii. Business intelligence structure iii. Optimization, Behavioral Learning, Big data & Predictive Analytics 3. Importance of Measurement – Case Studies i. Acquisition – Consumer Behavior and Preferences ii. Product – Design, Pricing and Revenue optimization iii. Retention – Big data driven predictive analytics iv. Risk Management - Process Automation 4. Future Trends Agenda
  4. 4. © Play Games24x7 Pvt. Ltd. 1. Data driven online businesses i. Online business definition ii. Data driven approach iii. Key online business components 2. Culture of Analytics i. Why the data driven approach? ii. Business intelligence structure iii. Optimization, Behavioral Learning, Big data & Predictive Analytics 3. Importance of Measurement – Case Studies i. Acquisition – Consumer Behavior and Preferences ii. Product – Design, Pricing and Revenue optimization iii. Retention – Big data driven predictive analytics iv. Risk Management - Process Automation 4. Future Trends Agenda
  5. 5. © Play Games24x7 Pvt. Ltd. A business or Non-Profit organization that sells its products and services on any digital delivery platform (like: Website, Mobile, Tablet, Digital TV etc.) where product / service content is delivered through internet. • Case in point, Play Games24x7’s Online Rummy game business, RummyCircle.com, where the service is delivered online. P.S.: I have limited the definition to a fairly tactical one to keep things in perspective. I am not covering, corporate social responsibility, impact on environment, impact on lives of people and world peace at this moment. 1.1 Online Business Definition
  6. 6. © Play Games24x7 Pvt. Ltd. Case in point – RummyCircle.com RummyCircle: India’s best and largest online rummy site 3 offices, 160 employees Funded by Tiger GlobalCash positive and growing! We are hiring!
  7. 7. © Play Games24x7 Pvt. Ltd.
  8. 8. © Play Games24x7 Pvt. Ltd. “How” matters! Source: Dilbert.com
  9. 9. © Play Games24x7 Pvt. Ltd. 1.2 Data Driven Approach
  10. 10. © Play Games24x7 Pvt. Ltd. 1.2 Data Driven Approach • Business Objective: Based on our strategy, we set a business objective. This is also based on past data of what works and what doesn’t. • Analysis: We break down the business problem by looking at the relevant data. • Hypothesis: Basis our analysis, we come up with Hypothesis that could explain the behavior. • Experiment: We setup experiments to test our hypothesis. • Outcome: We measure the results and report our outcomes. • Insight: We learn from the outcomes. This process is repeated and we continuously improve our business decisions and outcomes.
  11. 11. © Play Games24x7 Pvt. Ltd. Key business components from growth perspective: • New User Acquisition - New players through attractive campaigns • Product Design - Provide a wholesome Rummy experience • Payments – Seamless multi-option payment mechanism • Retention - Innovative offers and promotions Focus on Customer service components: • Customer Delight – Low Turn-Around-Times • Smooth Operations – Time bound delivery / on -schedule • Risk Management – Safe, fair, low risk - enhance consumer trust 1.3 Key Online Business Components
  12. 12. © Play Games24x7 Pvt. Ltd. 1. Data driven online businesses i. Online business definition ii. Data driven approach iii. Key online business components 2. Culture of Analytics i. Why the data driven approach? ii. Business intelligence structure iii. Optimization, Behavioral Learning, Big data & Predictive Analytics 3. Importance of Measurement – Case Studies i. Acquisition – Consumer Behavior and Preferences ii. Product – Design, Pricing and Revenue optimization iii. Retention – Big data driven predictive analytics iv. Risk Management - Process Automation 4. Future Trends Agenda
  13. 13. © Play Games24x7 Pvt. Ltd. Business Intelligence Engineering Acquisition Risk Management Operations Customer Support Retention Product 2. Culture of Analytics – Across Business Data exchange • Data helps in making Fact / Evidence based decisions. Faster and more accurately. • It’s no more an activity or department, it is the Culture.
  14. 14. © Play Games24x7 Pvt. Ltd. 2.1 Why Data driven approach?
  15. 15. © Play Games24x7 Pvt. Ltd. Business Intelligence Engineering Acquisition Risk Management Operations Customer Support Retention Product 2.1 Why Data driven approach? Data exchange Facebook Ad 1 or Ad 2? Green or Red colour? Limit Rs. 1000 or Rs. 5000? Tournament at 9 PM or 10 PM? I responded within 2 hours! How much bonus to whom? Rs. 1000 or Rs.200? 2 Steps or 3 Steps? 4 options or 5? Add 2 or 3 servers? Tech. 1 or 2?
  16. 16. © Play Games24x7 Pvt. Ltd. 2.2 Tools and Techniques Source: Dilbert.com
  17. 17. © Play Games24x7 Pvt. Ltd. 2.2 Tools and Techniques Below are some standard tools and techniques we employ on an ongoing basis: • Behavior or Preference measurement - A/B Testing • Look for Statistical Significance – for complete funnel • Monte-Carlo Simulation (smaller data samples) • E.g.: Acquisition and Product tests. • Regression Analysis • Predicting Y with variables X1, X2, X3… Xn • E.g.: Display advertising has an impact on brand search volume. • Big Data • Predictive models based on real-time events and / or past data for real time actions or predictive outcomes. E.g.: Retention case study. Image Source
  18. 18. © Play Games24x7 Pvt. Ltd. 2.3 Business Intelligence Structure BI enables the business to make intelligent, fact-based decisions
  19. 19. © Play Games24x7 Pvt. Ltd. 2.3 BI Structure Contd.
  20. 20. © Play Games24x7 Pvt. Ltd. 1. Data driven online businesses i. Online business definition ii. Data driven approach iii. Key online business components 2. Culture of Analytics i. Why the data driven approach? ii. Business intelligence structure iii. Optimization, Behavioral Learning, Big data & Predictive Analytics 3. Importance of Measurement – Case Studies i. Acquisition – Consumer Behavior and Preferences ii. Product – Design, Pricing and Revenue optimization iii. Retention – Big data driven predictive analytics iv. Risk Management - Process Automation 4. Future Trends Agenda
  21. 21. © Play Games24x7 Pvt. Ltd. 1. Acquisition – Consumer Behavior and Preferences 2. Product – Design, Pricing and Revenue optimization 3. Retention – Big data driven predictive analytics 4. Risk Management – Process Automation Importance of Data Driven Approach - 4 Case Studies
  22. 22. © Play Games24x7 Pvt. Ltd. i. Acquisition – Consumer Behavior and Preferences ii. Product – Design, Pricing and Revenue optimization iii. Retention – Big data driven predictive analytics iv. Risk Management – Case for automation Four Real Life Situations
  23. 23. © Play Games24x7 Pvt. Ltd. Challenge: Cost per acquisition (CPA) grows significantly when we scale-up the new user acquisitions. Objective: Scale-up new users acquisitions while keeping CPAs low. Approach: Full funnel optimization through multiple experiments. Acquisitions – A scale-up challenge
  24. 24. © Play Games24x7 Pvt. Ltd. Approach: Full funnel optimization (FFO) through multiple experiments. • Optimize Media buys – Reduce Cost • Optimize Creatives – Improve Conversions – Reduce Cost / Lead • Optimize Landing Pages – Improve Conversions – Reduce CPA Acquisitions – A scale-up challenge
  25. 25. © Play Games24x7 Pvt. Ltd. Approach: Full funnel optimization (FFO) through multiple experiments. • Optimize Media buys – Reduce Cost • Optimize Creatives – Improve Conversions – Reduce Cost / Lead • Optimize Landing Pages – Improve Conversions – Reduce CPA Acquisitions – A scale-up challenge
  26. 26. © Play Games24x7 Pvt. Ltd. Business Objective: Bring down CPA Hypothesis: Aggregated demographic targeting increases CPA. Experiment: Micro-segmentation of demographic to identify the high converting audience • Data helped us identify the highly converting demographic • We made micro-segments of that audience • Highly focused media buys to scale-up campaign Outcome: CPA down by 10% Insight: Micro-segmentation leads to more structured spends and lowers CPA. Full Funnel Optimization – Media Buys
  27. 27. © Play Games24x7 Pvt. Ltd. Approach: Full funnel optimization (FFO) through multiple experiments. • Optimize Media buys – Reduce Cost • Optimize Creative – Improve Conversions – Reduce Cost / Lead • Experiment 1: Simplicity Vs Complexity • Optimize Landing Pages – Improve Conversions – Reduce CPA FFO - Creatives
  28. 28. © Play Games24x7 Pvt. Ltd. Simple Moderately Complex FFO – Experiment Which one won?
  29. 29. © Play Games24x7 Pvt. Ltd. Simple Moderately Complex FFO – Experiment Moderately complex creative showed an 18% Improvement in Visit to Paid rate.
  30. 30. © Play Games24x7 Pvt. Ltd. Business Objective: Reduce CPA by improving conversions. Hypothesis: Absolute simplicity is better in interactive banners. Experiment: We made two versions of an ad to test if Absolutely Simplicity in Interactive Banner works better than Moderate Complexity. Outcome: While Absolute Simplicity drives higher clicks, it doesn’t drive higher conversions as audience need a problem that they think is challenging but quickly solvable. Insight: Players need a challenge that is solvable, quickly. FFO – Experiment
  31. 31. © Play Games24x7 Pvt. Ltd. Approach: Full funnel optimization (FFO) through multiple experiments. • Optimize Media buys – Reduce Cost • Optimize Creative – Improve Conversions – Reduce Cost / Lead • Optimize Landing Pages – Improve Conversions – Reduce CPA FFO – Landing Pages
  32. 32. © Play Games24x7 Pvt. Ltd.
  33. 33. © Play Games24x7 Pvt. Ltd. Business Objective: Increase Click to Visit Rate and Visit to Lead Rates Hypothesis: Registration form has multiple elements that need to be optimized. Experiments: Alter the registration form components like: • Number of fields • Left or Right • Register for Free • Bonus message Outcome: CTV up by 25%. LTP up by 20%. FFO - Landing Pages
  34. 34. © Play Games24x7 Pvt. Ltd. i. Acquisition – Consumer Behavior and Preferences ii. Product – Design, Pricing and Revenue optimization iii. Retention – Big data driven predictive analytics iv. Risk Management – Case for automation Four Real Life Situations
  35. 35. © Play Games24x7 Pvt. Ltd. Add Cash Process
  36. 36. © Play Games24x7 Pvt. Ltd. Choose Amount Screen
  37. 37. © Play Games24x7 Pvt. Ltd. Product – Shopping cart challenge Challenge: Flat-lining conversion funnel percentages Approach: Optimize Shopping cart (or Add Cash funnel) funnel for conversions through multiple experiments: • Build plug-n-play framework for running A/B tests • First experiment - Reduce the number of choices
  38. 38. © Play Games24x7 Pvt. Ltd. Funnel Optimization - Reduced Choices Objective: Increase conversion rate. Hypotheses: More choice in selecting amounts results in lower conversion. Experiment: Split users entering the funnel into two groups randomly • Control group - 5 amount tiles • Test group - 4 amount tiles
  39. 39. © Play Games24x7 Pvt. Ltd. The Experiment – Control Group
  40. 40. © Play Games24x7 Pvt. Ltd. The Experiment – Test Group
  41. 41. © Play Games24x7 Pvt. Ltd. Outcome: • Increase in conversions by 12% in the reduced options path • Increase in average deposit amount by 15% • Increase in ARPU by 17% Insights: • Less is more – helps players make a quick decision • Behaviour – Propensity to deposit higher amounts reduces when lower amounts are available Experiment Results
  42. 42. © Play Games24x7 Pvt. Ltd. i. Acquisition – Consumer Behavior and Preferences ii. Product – Design, Pricing and Revenue optimization iii. Retention – Big data driven predictive analytics iv. Risk Management – Case for automation Four Real Life Situations
  43. 43. © Play Games24x7 Pvt. Ltd. Retention - High Early Churn Rates Challenge: A significant proportion of players do not last beyond first day on the site. Objective: To improve early retention of new cash players Approach: Offer a strong incentive to players sitting on the fence to return to play.
  44. 44. © Play Games24x7 Pvt. Ltd. Context – Churn Trends Problem: How do you substantially improve the Day1 retention while ensuring a positive net return? Points to consider: • The incentive does not affect players who are likely to return anyway. • The churn patterns beyond the first day are not expected to change. How do you make an attractive yet profitable offer?
  45. 45. © Play Games24x7 Pvt. Ltd. Identify which players are likely to return and which players are potentially one- timers. Using this model, we performed an a priori segmentation of players into Fence- Sitters and Enthusiasts. The Proposed Solution – Segment Identification
  46. 46. © Play Games24x7 Pvt. Ltd. The Experiment - Control Group (Fence-Sitters)
  47. 47. © Play Games24x7 Pvt. Ltd. The Experiment - Test Group (Fence-Sitters)
  48. 48. © Play Games24x7 Pvt. Ltd. Insight: Customization of incentives and journeys for different segments can significantly increase the impact of any promotion. Results Category Day1 Retention Fence-Sitters: Test 59% Fence-Sitters: Control 54% Enthusiasts 67% Over a 2-month period, this campaign yielded an ROI of 62%.
  49. 49. © Play Games24x7 Pvt. Ltd. i. Acquisition – Consumer Behavior and Preferences ii. Product – Design, Pricing and Revenue optimization iii. Retention – Big data driven predictive analytics iv. Risk Management – Case for automation Four Real Life Situations
  50. 50. © Play Games24x7 Pvt. Ltd. Risk Management – KYC verification for high value players Background • For a real money game company its very important that players play within limits. • We give a small limit to players when they join the site. • To protect players’ and manage risk, we follow a KYC process before increasing limits. Challenge: KYC process is slow and people don’t want to share identity documents. Objective: To increase KYC verified players without a monetary incentive. Hypothesis: Offering a faster service as an incentive will increase KYC verification.
  51. 51. © Play Games24x7 Pvt. Ltd. Risk Management – KYC verification for high value players Experiment 1: This was a Time Series experiment. We started offering 1 Day withdrawal processing time to KYC verified players. Offer: Results: Avg. daily KYC verified members increased by 200% and it sustained. Experiment 2: This was a Time Series experiment too. To increase the numbers further, we automated the document uploading process. Automation: Once a player is eligible, show a message to players on website and ask them to upload KYC documents instead of calling and asking them to upload documents. Results: KYC verified players are now 1200% higher / day and it’s sustaining. Withdrawal Processing Time KYC Verified 1 Day Not Verified 2 Days
  52. 52. © Play Games24x7 Pvt. Ltd. • High value players added more cash thus leading to increase in cash deposits and revenue. • Taking actions to save people’s time is valuable and leads to revenue growth. • Automation of processes that has significant impact on saving people’s time should be taken up with priority for scaling up. Insights
  53. 53. © Play Games24x7 Pvt. Ltd. 1. Data driven online businesses i. Online business definition ii. Data driven approach iii. Key online business components 2. Culture of Analytics i. Why the data driven approach? ii. Business intelligence structure iii. Optimization, Behavioral Learning, Big data & Predictive Analytics 3. Importance of Measurement – Case Studies i. Acquisition – Consumer Behavior and Preferences ii. Product – Design, Pricing and Revenue optimization iii. Retention – Big data driven predictive analytics iv. Risk Management - Process Automation 4. Future Trends Agenda
  54. 54. © Play Games24x7 Pvt. Ltd. 1) Multi-platform product / service • Desktop, Laptop, Mobile, Tablet 2) Social Gaming Future Trends
  55. 55. © Play Games24x7 Pvt. Ltd. Rummycircle.com – Mobile & Beyond • We estimate a potential market size of 1 million active rummy players and hence expect our rummy business to grow rapidly for the next several years. • We expect mobile to be a big driver of our growth. • Smart phone sales growing close to 230% year on year. • Smart phone users are expected to hit the 150 million mark by the end of 2015. • The active 3G base is expected to hit the 100 million mark by the end of 2015. • We released Rummycircle on mobiles and tablets in April 2014. • In November, 12% of our new cash players joined us from their mobile devices. • Over 10% of our revenue is now generated on our mobile platform.
  56. 56. © Play Games24x7 Pvt. Ltd. To date, we are the only company in India to offer cash games on mobiles and tablets.
  57. 57. © Play Games24x7 Pvt. Ltd. • The current $10 billion casual gaming (social + mobile) market is expected to double to $20 billion by 2017. Social Gaming • To tap into this massive opportunity we launched Call It Right, our first social game internationally on Facebook, Android, iOS and Yahoo.
  58. 58. © Play Games24x7 Pvt. Ltd. • Given the rapid proliferation of smart phones in India, we foresee the mobile gaming space in India to take off in a very big way. • We expect to launch our first game in the Indian market in Q1 2015 and have a whole suite of games lined up for release after that in 2015 alone. Social Gaming in the Indian Market
  59. 59. © Play Games24x7 Pvt. Ltd. Connect on Twitter: @sachinuppal LinkedIn: in.linkedin.com/in/sachinu/ Email me: Sachinuppal AT Gmail.com Questions

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