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Understanding market, customer and competition through market research

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Understanding market, customer and competition through market research

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Understanding market, customer and competition through market research

  1. 1. Understanding Market, Customer & Competition through Market Research Dr. Sachin Mohan Bhide Strategy Designer Eha Management Consultancy 9823038828 sachin@ehamanagementconsultancy.com http://goo.gl/m6GFJ3 © Copyright Eha Management Consultancy1
  2. 2. UNDERSTANDING MARKET © Copyright Eha Management Consultancy What is the market size?1 What’s the market location?2 Which factors influence your market?3
  3. 3. CUSTOMER © Copyright Eha Management Consultancy 3 1 C – Clarify 2 U – Unlearn 3 S – Specific 4 T – Timely 5O – Objective 6M – Medium 7E – Effective 8 R – Reach Your text here
  4. 4. UNDERSTANDING YOUR COMPETITION © Copyright Eha Management Consultancy 4 The primary parameter for your competition analysis should be location. Identify top strengths of your competitors. Identify top weaknesses of your competitors. Identify pricing of the competitors. Explore what marketing activities competitors are doing. Examine reliability of your competitor’s products/services. Evaluate reputation of your competitors.
  5. 5. MARKET RESEARCH © Copyright Eha Management Consultancy 5 Action 1 Objective 2 Budget 3 Method 4

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