KEMMONS WILSON Lucy Porter Caroline Levesley, Shreyash Kulkarni , Preeti Bidwai, On, Sachin Pandey
The Holiday Inn Impact American Pop-culture Icon Kemmons Wilson - “Father of the Hotel/Innkeeping Industry”
BackgroundBorn in Arkansas in 1913, moved to Tennesseewith his mother.Father died when he was an infant – was forced toperform manual labour growing up to support hisfamilyA natural entrepreneur: Popcorn Business, PinballMachines, Movie Theatre, Real Estate, HotelIndustryMarried Dorothy Wilson in Dec- 1931.First motel in Memphis, Tennessee. (Aug- 1952.)Great family man with five children and everyoneinvolved in the his business.
Kemmons Wilson’s Career History Writing stock prices at a brokerage firm Bookkeeper Popcorn entrepreneur Pimento cheese sandwich sales Pinball machines Theater owner Ice cream store owner Cigarette machine concessions Wurlitzer Distributorship Home Builder Army Pilot (WWII) Financier of new projects Radio Station owner Holiday Inns
Vision To provide families better ways to vacation To start a chain of motels ( clean, air conditioned, and reasonably priced).Each motel would provide a swimming pool, ice machines, and a restaurant. Offered in-room telephones, televisions, free ice and free parking. Kids stay and eat free
Success Kemmons Wilson’s August vacation from Tennessee to Washington changed both his life and the world of hotels dramatically. Success stems from: Low price with many amenities, stress on comfort Spence Wilson: Pushing boundaries, innovating and adapting to guests’ ever changing needs were the keys to Holiday Inns success.
Kemmons Wilson found a gap in the market for consistent, quality motels in the 1950s. Kemmons revolutionised the market through the offering of family facilities, televisions and air-conditioning in every room – a first for motels in the 1950s. Awards: National Business Hall of Fame 1982 Fortune Magazine - Jr. Achievement Businessman of the Year Award 1970- Religious Heritage of America
AutocraticHe was a creative man and thinker. He did what he thought. He made decisions and implemented the idea and made it reality. He had to face loss for a couple of times by his autocratic decisions but later achieved success. Leadership Qualities • Creative • Risk Taker • Agile • Trend Setter • Convincer Source: Robert M. O’Halloran, Kemmons Wilson: An American Original
Conclusion Kemmons Wilson died in 2003 - age 90 2008 - Brand re-launch programme 2009 - 100th Holiday Inn to be opened in Asian Market 2010 - First Global Advertising Campaign 2,500 hotels re-launched by this date Currently 3,414 hotels = 434 357 rooms Averaging100 million guest annually Source: Fact from the world
Reference Robert M. O’Halloran, Kemmons Wilson: An American Original http://people.umass.edu/q4/0%200%20Profiles/Wilson_2004.pdf Fact from the world, http://www.ihgplc.com/index.asp?pageid=409